Pricing decision

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pricing decision

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Pricing decision

  1. 3. <ul><li>AJAY CHOURSIYA 04. </li></ul><ul><li>PRANAV GHEE WALA 09. </li></ul><ul><li>SOURABH PANDIT 23. </li></ul><ul><li>SAILY RAIRIKAR 30. </li></ul><ul><li>  ASHISH SHAH 37. </li></ul>GROUP MEMBERS
  2. 6. <ul><li>Psychological pricing </li></ul><ul><li>Mark-up pricing </li></ul><ul><li>Pricing objectives </li></ul><ul><li>Non-Price Variables </li></ul><ul><li>Selling Cost </li></ul>
  3. 7. <ul><li>Cost plus pricing </li></ul><ul><li>Competitor based pricing </li></ul><ul><li>Promotional pricing </li></ul><ul><li>Penetration pricing </li></ul><ul><li>Price discrimination </li></ul><ul><li>Skimming </li></ul>
  4. 8. <ul><li>Most Flexible Marketing Mix Variable </li></ul><ul><li>Setting the Right Price </li></ul><ul><li>Trigger of First Impressions </li></ul><ul><li>Important of sales promotion </li></ul>
  5. 9. <ul><li>Partial cost recovery </li></ul><ul><li>Profit margin maximization </li></ul><ul><li>Profit maximization </li></ul><ul><li>Revenue maximization </li></ul><ul><li>Quality leadership </li></ul><ul><li>Quantity maximization </li></ul><ul><li>Status quo </li></ul>
  6. 10. <ul><li>Costs </li></ul><ul><li>Survival Price </li></ul><ul><li>Current Profit Maximization Price </li></ul><ul><li>Market Share Price </li></ul><ul><li>Product Quality Price </li></ul>
  7. 11. <ul><li>CUSTOMERS </li></ul><ul><li>SUPPLIERS </li></ul><ul><li>CHANNEL MEMBERS </li></ul><ul><li>COMPETITORS </li></ul><ul><li>GOVERNMENT AGENCIES </li></ul>EXTERNAL FACTORS
  8. 12. <ul><li>Problem of Price Setting </li></ul><ul><li>Eye on Competitor Price Change </li></ul><ul><li>Circumstances of price cut </li></ul><ul><li>Problem of pricing </li></ul>PROBLEMS
  9. 13. EXAMPLE
  10. 14. CASE STUDY
  11. 15. <ul><li>Specific Decision </li></ul><ul><li>Proper Information </li></ul><ul><li>Decision Depend on Situation </li></ul>CONCLUSION
  12. 16. <ul><li>www.google.com </li></ul><ul><li>www.wikipedia.com </li></ul><ul><li>books:- </li></ul><ul><li>1.Marketing management - David mercer </li></ul><ul><li>2.Marketing research - Bradely </li></ul><ul><li>3.Marketing – Dholakia khurana Bhandari jain </li></ul>REFERENCE

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