Pricing Decisions for Marketing

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Pricing Decisions for Marketing

  1. 1. Pricing Decisions (part of the marketing mix) Presented by Lindsey Fair
  2. 2. Influencersfor pricing?
  3. 3. Consumer Demand Pricing
  4. 4. Cost Influences Pricing
  5. 5. Competitive Based Pricing Above :::: Equal :::: Below ::::
  6. 6. Methods ofPricing
  7. 7. Pricing ObjectivesProfit :::: Sales Volume :::: Position
  8. 8. PricingStrategies skimming
  9. 9. PricingStrategies penetration
  10. 10. Pricing TacticsCaptive-Product Pricing Product- Bundling Pricing
  11. 11. PsychologicalPricingPrestigeOdd-EvenCustomaryPrice LiningUnit Pricing

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