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CHAPTER 1
INTRODUCTION
TO
ENTREPRENEUR
SHIP
Hod bin Amin
INTRODUCTION
Entrepreneurship
Entrepreneur
Entrepreneurship
Consulting
New Venture Decision
ENTREPRENEUR
AND
ENTREPRENEURSHIP
Entrepreneur- individual satart and
manages a new business venture
Entrepreneurship- process of
creating,developing and managing new
business
THEORIES OF
ENTREPRENEURSHIP
• Innovation theory
• Need for Achievement theory
• Status withdrawal theory
• Theory of social change
• Theory of Social Behaviour
THEORIES OF
ENTREPRENEURSHIP
• Innovation theory
• Need for Achievement theory
• Status withdrawal theory
• Theory of social change
• Theory of Social Behaviour
INNOVATION
THEORY
• JA Schumpeter
1. New good,new quality
2. New method
NEED FOR
ACHIEVEMENT
THEORY
• David mcclelland
• Desire to accomplish goal
STATUS
WITHDRAWAL
THEORY
• Everett hughes
• Establish own business
• Achieving social status -goal
THEORY OF SOCIAL
CHANGE
• Entrepreneur are agents of change who
create new products or services
• Joseph schumpeter
THEORY OF SOCIAL
BEHAVIOUR
• William gartner
• Culture,norms,values, positive worth
THEORY OF
LEADERSHIP
• Fred fiedler
• Motivate employee
• Positive work
THEORY OF
SYSTEMATIC
INNOVATION
• Peter drucker
• Identify opportunity for innovation and
create new product
CREATION THEORY
• Saras sarasvathy
• Creativity,oppotunit and innovative
PSYCHOLOGICAL
THEORY
• Psychological factors
ECONOMIC THEORY
• Market condition
THEORY OF MODEL
PERSONALITY
• David mcclelland
• High levels of self confidence
• Risk taking
• Need for achievement
SMALL
BUSINESSMAN
• New and innovative
• Deal with risk
REVIEW
QUESTION
1. What is a difference between
entrepreneur and entrepreneurship?
2. Can you give me one of theories of
entrepreneurship and briefly
explain that theory.
OBJECTIVE
1.Explain type of entrepreneurs
2. Explain personal traits of entrepreneur
LEARNING
OUTCOME/
After completed this class, the
students will able to:
1.Explain type of entrepreneurs
2. Explain personal traits of
entrepreneur
TYPE OF
ENTREPRENEUR
Entrpreneurship-analyzing people
and action,intereact social,
economic,political,institutional,leg
al framework ,help define and
legitimize human activities
TYPE OF
ENTREPRENEUR
1. Small business entrepreneurship
2. Large company entrepreneurship
3. Scalable startup entrepreneurship
4. Social entrepreneurship
5. Innovative Entrepreneurship
TYPE OF
ENTREPRENEUR
6.Hustler Entrpreneur
7.Imitator Entrpreneur
8. Buyer entrepreneur
9.Researcher Entrpreneur
TYPE OF
ENTREPRENEUR
1. Small business entrepreneurship
Profit
Support family and modest lifestyle
Seeking large scale profit
Hire local employees and family
members
TYPE OF
ENTREPRENEUR
Large company entrepreneurship
Know how to sustain innovation
Rapidly grows
TYPE OF
ENTREPRENEUR
Scalable startup entrepreneurship
Startup
Grow quickly
profitable
TYPE OF
ENTREPRENEUR
Social entrepreneurship
Positive impact on society or the
environment
TYPE OF
ENTREPRENEUR
Innovative Entrepreneurship
Innovative ideas
Creativity ,imagination
TYPE OF
ENTREPRENEUR
6. Hustler Entrepreneurship
Willing to take risks and workd hard
TYPE OF
ENTREPRENEUR
Imitator Entrepreneurship
Based on existing successful business
model
Use their knowledge create similar
business
TYPE OF
ENTREPRENEUR
Researcher Entrepreneurship
Create business based on research and
development
Science and technology
TYPE OF
ENTREPRENEUR
Buyer Entrepreneurship
Buy existing business rather than starting
one from scratch
PERSONAL TRAITS
OF ENTREPRENEURS
1. Robust work ethic
2. Deep Passion
3. Creativity
4. Risk Taking Propensity
5. Self Confidence
PERSONAL TRAITS
OF ENTREPRENEURS
6. Visionary thinking
7.Flexibility
8.Resilience
9.Resourcefulness
10.Leadership skills
QUIZ IN CLASS
1. Who developed the need of
achievement theory?
A. David Beckham
B. David McClelland
C. Everett Huges
D. Everest Hulk
QUIZ IN CLASS
1. Who developed the need of
achievement theory?
A. David Beckham
B. David McClelland
C. Everett Huges
D. Everest Hulk
QUIZ IN CLASS
2.
This type of entrepreneurship is for people who want to
create businesses that have a positive impact on
environment.What is the best personal traits of
entrepreneurs of the statement?
A. Environment Entrepreneurship
B. Environmental Entrepreneurship
C. Social Entrepreneurship
D. Hustler Entrepreneurship
QUIZ IN CLASS
2.
This type of entrepreneurship is for people who want to
create businesses that have a positive impact on
environment.What is the best personal traits of
entrepreneurs of the statement?
A. Environment Entrepreneurship
B. Environmental Entrepreneurship
C. Social Entrepreneurship
D. Hustler Entrepreneurship
QUIZ IN CLASS
2.
What is small business
entrepreneurship?
QUIZ IN CLASS
2.
What is small business
entrepreneurship?
QUIZ IN CLASS
2.
What is small business entrepreneurship?
Small Business Entrepreneurship: This type of entrepreneurship
is for people interested in small business ventures. They are most
likely to make a profit that supports their family and a modest
lifestyle. They aren’t seeking large-scale profits or venture capital
funding. Small business entrepreneurship is often when a person
owns and runs their own business. They typically hire local
employees and family members
RISK OF BEING
ENTRPRENEUR
1. Financial Risk
2. Strategic Risk
3. Technology Risk
4. Market Risk
5. Reputational Risk
RISK OF BEING
ENTRPRENEUR
6. Political and Economic Risk
Must plan in budgeting
SUCCESSFUL
ENTREPRENEURS
1. Originality and Creativity
2. Execution /Decisiveness
3. Ingenuity
4. Responsibility
5. Proactive Behaviour
SUCCESSFUL
ENTREPRENEURS
6. Optisim
7.Enthusasm & Trust
8. Focus
SUCCESSFUL
ENTREPRENEURS
(other- interpessonal-
communication,engagement/charisma,delegation,re
spect,
business competencies-business vision,resource
management,networking, negotiationg skills
Iniativie ,ambition,luck
IMPORTANCE OF
ENTREPRENEURSHIP
1. Social responsibilities
2. ICT
3. E-commerch
ENTREPRENEURSHIP
IN ISLAM
• Nabi Muhammad was an entrepreneur
• Derived form Al Quran and Haditsh
• Rule s in Islamic
• Social responsibility
• Impact to society
ENTREPRENEURSHIP
IN ISLAM
• Cotribute to society by creating jobs,
generating wealth & spurring
innovation
THE END
Presentation title 50
PRIMARY GOALS
Annual revenue growth
QUARTERLY PERFORMANCE
4.5
3.5
2.5
4.3
2.8
1.8
4.4
2.4
5.0
3.0
2.0
2.0
- 1.0 2.0 3.0 4.0 5.0 6.0
Q4
Q3
Q2
Q1
Series 1 Series 2 Series 3
Presentation title 52
AREAS OF GROWTH
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
Presentation title 53
BUSINESS OPPORTUNITIES ARE
LIKE BUSES. THERE'S ALWAYS
ANOTHER ONE COMING.
“
Richard Branson
”
54
MEET OUR TEAM
Presentation title 55
TAKUMA HAYASHI
President
MIRJAM NILSSON
Chief Executive Officer
FLORA BERGGREN​
Chief Operations Officer
RAJESH SANTOSHI​
VP Marketing
MEET OUR EXTENDED TEAM
TAKUMA HAYASHI
President
GRAHAM BARNES
VP Product
MIRJAM NILSSON
Chief Executive Officer
ROWAN MURPHY
SEO Strategist
FLORA BERGGREN​
Chief Operations Officer
ELIZABETH MOORE
Product Designer
RAJESH SANTOSHI​
VP Marketing
ROBIN KLINE
Content Developer
56
PLAN FOR PRODUCT LAUNCH
Presentation title 57
PLANNING
Synergize scalable
e-commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business applications
STRATEGY
Foster holistically
superior
methodologies
LAUNCH
Deploy strategic
networks with
compelling e-
business needs
TIMELINE
58
SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX
Synergize scalable
e-commerce
Disseminate
standardized
metrics
Coordinate e-
business applications
Foster holistically
superior methodologies
Deploy strategic networks
with compelling e-
business needs
AREAS OF FOCUS
59
B2B MARKET SCENARIOS
• Develop winning strategies to keep
ahead of the competition
• Capitalize on low-hanging fruit to
identify a ballpark value
• Visualize customer directed convergence
CLOUD-BASED OPPORTUNITIES
• Iterative approaches to corporate strategy
• Establish a management framework
from the inside
HOW WE GET THERE
Presentation title 60
ROI
• Envision multimedia-based
expertise and cross-media
growth strategies
• Visualize quality
intellectual capital
• Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
• Pursue scalable customer
service through sustainable
strategies
• Engage top-line web
services with cutting-edge
deliverables
SUPPLY CHAINS
• Cultivate one-to-one
customer service with
robust ideas
• Maximize timely
deliverables for real-time
schemas
SUMMARY
Presentation title 61
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organizations virtually manage agile
workflows.We thrive because of our market knowledge and great team
behind our product. As our CEO says, "Efficiencies will come from
proactively transforming how we do business."
THANK YOU
Mirjam Nilsson
mirjam@contoso.com
www.contoso.com

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Chapter 1 Introduction to entrepreneurship.pdf