The document discusses how search engines and aggregation sites drive a significant portion of traffic to news sites and provide opportunities for content discovery. It recommends rethinking the content architecture to better organize both ephemeral and persistent content around topic pages. The focus should shift from individual articles to comprehensive topic pages that aggregate coverage and engage audiences through features like Twitter streams and background information. This requires rethinking the roles of reporters and editors to curate ongoing coverage and lead participation in edition-less environments.
4. Rethink Content Architecture Necessary to work the “matrix” from every dimension Ephemeral anthrax attack article Persistent anthrax attack resource
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7. Salon Media Group Richard Gingras September 30, 2009 Design News Products from a Search-centric Perspective
