Demand Creation Services Inc. is a business and marketing development specialist focused on the technology sector, utilizing traditional and digital medias.

1. Extending the reach of sales & marketing initiatives
Focused on value and winning results
Demand Creation Services Inc. is a business and
Telemarketing Services
marketing development specialist focused on the • Appointment setting
• Lead generation
technology sector, utilizing traditional and digital • Event recruitment
• Contact discovery
medias. We have worked with leading computer
software, hardware and networking clients in e-Marketing Services
• e-Mail campaigns and newsletters
Canada and the United States since 1999. Demand • Electronic advertising
• Webinars
W bi
generation services supplement and extend the
reach of your sales and marketing initiatives.
Database Services
From the strategic development and definition of • Data cleanse and refresh
• Data management
ROI metrics, to project management, and the • Remote hosting
delivery of marketing services - our professional
Marketing and Consulting Services
staff will assist with a portion of a program or • Strategy development
• Project management
execute the entire business development • Business partner programs
• Marketing collaterals and materials
ca pa g .
campaign.
Specializing in business-to-business demand generation for the technology industry.
Demand Creation Services has been generating leads for clients since 1999.

2. Telemarketing Services Database Services
Appointment setting: Our clients realize the greatest returns Data cleanse and refresh: Good clean data is critical to the
from appointment setting. You set the criteria and define the success of any sales or marketing program, and for most
target decision maker, and we’ll book a date and time for a organizations difficult to maintain. To avoid wasting time and
meeting with y
g your representative. With the significant number of
p g money marketing to contacts no longer employed, or in the
y g g p y ,
cold calls made for every appointment booked, your Sales people wrong department or market space − data cleanse and refresh
save valuable time allowing them more face time with prospects. verifies each contact record. List cleansing will bring your
database up to date, increasing the effectiveness of your next
Lead generation: Qualified sales leads meeting your criteria campaign.
are reported weekly. Each lead includes a description of business
needs, pain points, future plans, and purchase timeframes. Our Data management and remote hosting: An up to date
lead generation process will accelerate your sales cycle and database requires ongoing management and review. We can
maintain a steady flow of qualified opportunities. provide regular service to upload additions and changes to your
database or work directly with your database administrator.
Event recruitment: Events are important to your business and
business,
Alternatively, we will host a copy of your database on our secure
our teleboosting team will ensure they are attended by the right
server. Remote hosting reduces the internal cost of maintaining
people. Working from a data source supplied by you or purchased
and backing up data.
on your behalf, we will identify key targets and deliver
personalized invitations. Callers will register prospects while on
the phone and send email confirmations. To increase the rate of Marketing and Consulting Services
attendance we’ll send reminder emails and place reminder calls Strategy development: Senior marketing consultants are
the day before the event. An updated database from the available to support your business development initiatives.
campaign will be provided with call statistics and response rates. Experienced consultants will walk y through the marketing
p you g g
Contact discovery: Whether you need to build a new database processes and steps necessary for success.
or augment an existing one, contact discovery combines web Project management: Organizations in need of assistance can
searches and live calling. You define the targets: company call on our skilled Project Managers to help fill the gaps. Effective
profile, lines of business, departments, titles, and we’ll develop a management is essential for success − to bring your projects in
current database of decision makers. on time, within budget and meet ROI targets.
e-Marketing Services Business partner programs: Planning and administration of
partner co-op programs, marketing assistance to individual
e-Mail
e Mail campaigns and newsletters: Internet marketing channel partners f successful d
h l t for f l demand generation, and
d ti d
allows rapid development and delivery of customized messages. comprehensive ROI analysis are required to ensure profitability
Faster and less expensive than direct mail, professional e-mail and success of any business partner program. Our goal is to meet
communication will place your business in front of your sales your unique channel needs as effectively and efficiently as
pipeline and keep you in touch with existing customers. Whether possible.
you need a little assistance or a lot, content development,
creative design and deployment services are all available. Marketing collaterals and materials: To complement your
electronic marketing materials, print materials and collaterals
Electronic advertising: Reach out to new and existing market that support your products, services and promotions can be
segments with web advertisements and banners. Place your
banners custom developed or sourced A team of experienced designers
sourced.
company name and brand in front of prospects and customers and printers will produce materials that generate excitement and
and drive internet traffic back to your own web site. Internet motivate prospects to act. Promotional collateral and incentives
advertising is quickly developed and deployed − we’ll work with that will get you noticed can be sourced and individually fulfilled.
you to identify the best sites to maximize ROI.
Webinars: A powerful internet tool to deliver seminars Successfully supplementing and extending
remotely, webinars are an essential element of the marketing the reach of sales and marketing initiatives.
mix. Recorded webinars, posted for on demand viewing gives
them a longer shelf life for multi use in the market From
market. For more information on how your company can take
presentation materials to webinar set up and management, advantage of our services, please call (905) 294-3850 to
we’re here to support your needs. arrange for a no-obligation consultation.
78 Beck Drive
Markham, ON L3P 5J9
(905) 294.3850 Phone
(905) 294.3833 Fax
info@demandcreation.com
www.demandcreation.com