IGNITION
Build a Fired Up Marketing Strategy
About Ignition
 Founded in 1995.
 Dedicated to providing innovative
 and cost effective solutions to
 business challenges....
Philosophy & Approach
 Deliver world-class expertise,
 service and solutions at excellent
 value.
 Work consultatively as ...
Our Goal
“Ellyn is top notch and
delivers great coverage.     To give our clients a brand image and
We were recently
featu...
Our Client Partnerships
                          Our client list has been
                          100 percent built thr...
Our Approach
                                         Polished
“Highly                                  look and
         ...
Our Formula for Success
“Ellyn has an incredible       Measure
talent at crafting the
perfect wording for our
            ...
Our Capabilities
Strategy                                                                Creativity
  Marketing strategy –...
Solving Customer Problems with Creativity
Ignition Success Stories
Success Story: North American Market Readiness
 Client: Open source software company
 based in Belgium seeking to expand i...
Success Story: Software Product Launch
 Client: A market leader in electronic signatures and e-signature process managemen...
Success Story: Uplevel the Brand
 Client: A leading provider of network
 performance management solutions for
 service pro...
Success Story: Buzz in 3D
  Client: A Toronto based commercial
  director/producer specializing in reality 3D
  Challenge:...
Success Story: Buzz in 3D
Success Story: Build an Enterprise Image
 Client: North American market leader in
 GPS Fleet Tracking Solutions
 Challenge...
Build an Enterprise Image Cont’d
Success Story: Accelerate a World Class
Incubator’s Brand
 Client: A Waterloo based centre for the
 incubation of technolo...
Success Story: Showcase Canadian Tech Success
 Client(s): A Waterloo based
 technology association with 500+
 members and ...
About Ellyn
 My focus is on delivering creative marketing advice and
 leadership to the high technology sector – something...
Cheers.
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Microsoft Power Point Ignition Value Proposition New

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Ignition, a full service marketing consultancy specializing in the technology sector, shares its philosophy, approach to market, and client success stories

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Microsoft Power Point Ignition Value Proposition New

  1. 1. IGNITION Build a Fired Up Marketing Strategy
  2. 2. About Ignition Founded in 1995. Dedicated to providing innovative and cost effective solutions to business challenges. Serving a broad spectrum of industries from software and technology to manufacturing, to public sector and retail.
  3. 3. Philosophy & Approach Deliver world-class expertise, service and solutions at excellent value. Work consultatively as a virtual member of your organization to examine your existing marketing approaches and create better and more effective ways to build your name, reach your customers and contribute to the bottom line.
  4. 4. Our Goal “Ellyn is top notch and delivers great coverage. To give our clients a brand image and We were recently featured in the Globe and Mail, Marketing message that is attractive, clear and Magazine, and a cover story in Broadcaster Magazine. It is always polished and, awesome working with her. Here enthusiasm and attention to detail is rare in this industry. She To ready our clients to compete on the delivers!” world stage and realize their marketing James Stewart, Producer/Director and 3D Evangelist, Geneva potential, so they can attract investment, Film Co. clients and marketplace attention.
  5. 5. Our Client Partnerships Our client list has been 100 percent built through word of mouth referrals. In a world where customer service is more the scarcity than the norm, we pride ourselves on building long lasting relationships based on trust, quality of work, and mutual respect.
  6. 6. Our Approach Polished “Highly look and feel and knowledgeable and sales tools always helpful, Ellyn has helped my business in countless ways” Right Demand marketing Positioning Shawn Ennis, CTO of generation to drive strategy & and Monolith Software sales tactics at the messaging hired Ellyn as a right time business consultant in 2008 Publicity & PR
  7. 7. Our Formula for Success “Ellyn has an incredible Measure talent at crafting the perfect wording for our Results marketing material. Through her help, we've been able to generate the material and Plan and messaging needed to break into new markets Execute and better communicate our position in our existing markets. Ellyn's knowledge and expertise Triage & would be an invaluable Recommend asset to many small and medium sized companies. Matt Stevens, CEO, CrossChasm
  8. 8. Our Capabilities Strategy Creativity Marketing strategy – target market research; go to market plans, Writing and Editing – press releases, brochures, sell sheets and media and campaign planning & advisory linked into your datasheets, promotional and advertising copy, case studies, business and sales objectives. newsletters, whitepapers. Branding & Corporate Identity – corporate identity creation and Web – web site strategic planning, site navigation structure, web application, web site design & development, branding guidelines. content creation, SEO optimization and site design and development Product Marketing – message frameworks, positioning, sales collateral (whitepapers, case studies, sell sheets, datasheets) and Advertising – media planning, offer development, print marketing offer design and creation, and web site content. advertising and banner development for effective lead generation. Media, Analyst and Investor Relations – Press release and feature release development, press tours and media briefings, Design – exceptional and creative design services including logos, feature article pitches and submissions, outreach and word of advertising, banners, brochures, web sites and product packaging mouth campaigns to press, analysts, bloggers and other influencers in today’s communications and social media marketplace. Events – seminar, AGM, tradeshow project planning and design & tradeshow gear and giveaways Public markets expertise and advisory -story development, analyst and investor road show presentation development, Promotional – full spectrum of promotional ware for tradeshows, quarterly press releases and annual reports. recognition.
  9. 9. Solving Customer Problems with Creativity Ignition Success Stories
  10. 10. Success Story: North American Market Readiness Client: Open source software company based in Belgium seeking to expand its presence in North America Challenge: Build an online brand image to compete with large North American competitors (Oracle, RedHat) and poise the company for sales expansion Solution: Ignition developed foundational sales tools (datasheets, whitepapers, training and marketing presentations, letterhead) and refined the company’s web site look and feel, navigation and content to surface more value and provide a more intuitive online experience.
  11. 11. Success Story: Software Product Launch Client: A market leader in electronic signatures and e-signature process management focused on financial services and insurance verticals Challenge: Launch a major release of the company’s product, establish new positioning, and be recognized by media, analysts as a first mover an emerging market category Solution: Working collaboratively with the VP of Marketing and team, Ignition planned the launch, and developed all product materials – including first ever product brochure, sales presentations, web content, newsletter articles, press release and targeted media list Solution: E-Signature Process Management Front Office E-Transaction Process Back Office Data Doc Archive & Channel Ops Fulfill Capture Gen Retrieve Execution Call Presentation Affirmation Authentication Center and Review and Intent and Binding Customers Broker Portal Document Orchestration Document ECM, BPM EAS Agent Package Package and Portal Business Application Notifications Business Flow Control Resource Management Signing Process Options Document Session Management User Interface W eb Self- Generation Resources Reporting Compliance service Legal Secure Capture of Data Finance Business Branch Partners Evidence Underwriting Business Partners Documents Web Audit and EVault (verifiable) Pages Security Mgmt Silanis ApproveIt Web Server © Silanis Technology Inc., 2008 All Rights Reserved 20
  12. 12. Success Story: Uplevel the Brand Client: A leading provider of network performance management solutions for service providers, network operations centers and large enterprise Challenge: Transform the company’s lacklustre marketing image allowing it to compete and win against major global competitors Solution: Working collaboratively with the company’s new Director of Marketing, CTO and CEO, Ignition developed a portfolio of marketing materials including datasheets, case studies and whitepapers and a brand new web site, fully optimized for leading search engines.
  13. 13. Success Story: Buzz in 3D Client: A Toronto based commercial director/producer specializing in reality 3D Challenge: Build a media buzz to position this film maker as the “first to call” for 3D work in North America Solution: Focused and targeted outreach to Canadian media influencers resulting in feature level coverage in Strategy Magazine, Fine Cut Magazine, Backbone Magazine, Globe and Mail’s Report on Business, cover story in Broadcaster Magazine, Variety, Madison Avenue Journal and more
  14. 14. Success Story: Buzz in 3D
  15. 15. Success Story: Build an Enterprise Image Client: North American market leader in GPS Fleet Tracking Solutions Challenge: Build an enterprise brand image positioning the company for market growth & large enterprise sales Solution: Working with the internal marketing team, Ignition crafted a strategy and project plan to evolve the company’s messaging, marketing collateral and web site in English and French, and launch the company’s first foray into online advertising for demand generation in key markets
  16. 16. Build an Enterprise Image Cont’d
  17. 17. Success Story: Accelerate a World Class Incubator’s Brand Client: A Waterloo based centre for the incubation of technology start ups Challenge: Give the incubator an online brand that showcases it as the “place to be” for start ups in Waterloo region Solution: Constructed new brand image built around the incubator’s clients and top- notch advisory team, building success stories which in turn anchor a new web site and printed brochure showcasing the incubator’s client successes, team and world-class facilities
  18. 18. Success Story: Showcase Canadian Tech Success Client(s): A Waterloo based technology association with 500+ members and Waterloo based technology incubator Challenge: Equip the team to jointly compete for, and secure government funding for the region Solution: Constructed a four page brochure celebrating technology sector performance in the region flanked by eight profiles on up and coming technology start ups
  19. 19. About Ellyn My focus is on delivering creative marketing advice and leadership to the high technology sector – something I’ve been doing for more than 15 years, as a VP of Marketing and now flying my own flag under the Ignition name. As a seasoned marketing executive and business communicator, I bring to the table a well rounded understanding the go-to- market challenges facing companies from start up phase through to maturity. I’m available as an outsourced/contract/freelance provider to existing marketing teams, or can serve as the “virtual VP of Marketing” for smaller firms who need senior marketing horsepower and expertise, without the full time headcount. Best of all, I’m not a consultant that advises, but leaves others to do. I’m unique in my ability to move from strategy development & design to tactical execution across the full marketing mix to transform a company’s corporate and brand identity from lackluster to brilliance.
  20. 20. Cheers.

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