Paul is the president of the company and he wants to improve the bottom line. He can cut in spedding or do a well-structured revision and improvement of working methods in Marketing and Sales, to increase revenues and profits. Can he do it alone?

1. Paul is the president of the company He wants to improve the bottom line

6. If Paul would have listened to everybody This is what could have happened!

8. Paul had a better idea! Paul wanted to turn things around, in a fully coordinated management system.

11. Paul knows that: WHAT GETS MEASURED GETS DONE ! AND WHAT CAN BE MEASURED CAN BE IMPROVED !

12. ‘’ Good common horse sense’’ Paul did not want to rely only on:

13. Paul knows that this is not Rocket Science! But when all of these actions are put in place, it will bring back the returns.

14. Paul also wants to get Everybody involved To transmit the knowledge of the approach so that everybody takes the ownership to guaranty the implantation’s success.

15. Everybody smiled and looked at Paul

16. Good Idea Boss! But everybody has too many things to do… We don’t have the time!

17. Or Worse Everybody would say:

18. Ok boss! You can count on me! But since everybody has too much to do Nothing would get done! ANYWAY

19. Sounds familiar? THIS IS WHY THERE ARE EXTERNAL FIRMS SPECIALISING IN IMPROVEMENT, IMPLEMENTATION & RESULTS

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22. B U S I N E S S I N T E L L I G E N C E for Marketing & Sales It works ! Matrix Dashboards Analysis Mapping ROI Management system Web surveillance Information flow Marketing strategy Mobilisation Product launch Process System Behaviour

23. Writen by: Normand Béïque Vp partner at Quotient Marketing [email_address] GROWTH CREATING