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Automoto Brand Strategy

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The document discusses the development of a new wine brand called AutoMoto targeted at consumers aged 21-35. It aims to have engaging and premium branding and packaging. The wine variety lineup includes 2005 Merlot, 2007 Riesling, and 2006 Chardonnay. The $10-11.49 price segment is growing, as are the adventure segment brands. The document outlines the branding, winemaking, varietals, pricing, and distribution strategies.

BusinessEntertainment & Humor
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The Journey ,[object Object],[object Object],[object Object],[object Object],[object Object]
The AutoMoto Family ,[object Object],[object Object],2006 Chardonnay 2005 Cabernet
The Consumer ,[object Object],[object Object],[object Object],Nielsen Millennial Study, August 2007
The Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* IRI Total US Food, 26 weeks ending 8/12/07
The Race Circuit a.k.a The Adventure Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],IRI Total US Food, 52 weeks ending 8/12/07. Adventure Segment Brands: Yellow Tail, Barefoot, Smoking Loon, Ravenswood, Coppola, The Little Penguin, Mirassou, Toasted Head, Fish Eye, Dancing Bull, Rex Goliath, Red Bicyclette, Fat Bastard, 3 Blind Moose, Monkey Bay, Red Truck, Toad Hollow, Leaping Horse, Little Boomey, Rancho Zabaco, Cycles Gladiator, Four Emus.
Off Premise Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]
Off Premise Distribution Strategy ,[object Object],[object Object],[object Object]
On Premise Pricing Strategy ,[object Object],[object Object]
On Premise Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
AutoMoto Wines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chardonnay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* IRI Total US Food & Drug, 52 weeks ending 8/12/07 ** IRI Total US Food, 26 weeks ending 8/12/07
Cabernet Sauvignon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* IRI Total US Food & Drug, 52 weeks ending 8/12/07 ** IRI Total US Food, 26 weeks ending 8/12/07
Merlot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* IRI Total US Food & Drug, 52 weeks ending 8/12/07 ** IRI Total US Food, 26 weeks ending 8/12/07
Riesling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* IRI US Food & Drug, 52 weeks ending 8/12/07 – Total Riesling Table ** IRI Total US Food & Drug, 12 weeks ending 8/12/07
Why AutoMoto? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2006 Chardonnay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2005 Cabernet Sauvignon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2005 Merlot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2007 Riesling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Automoto Brand Strategy

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