Sales forecasts

1. 7 UP Drive IV/Holiday Promotion7 UP Drive IV/Holiday Promotion
20032003

2. Situation
 During the holiday season, consumers drink and serve their party guests a wide
variety of flavors
 Most consumers prefer CB7 flavor brands over Coke flavors1
 Consequently, the 7 UP core portfolio generates higher display lift during the holidays2
1. CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale
Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale
2. AC Nielsen, $2MM+, Oct – Dec 2002
161
138
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

3. Situation
 The 7 UP core portfolio grew incremental sales during the 2002 holiday season while
Coke lost incremental volume2
2. AC Nielsen, $2MM+, Oct – Dec 2002
CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale
Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale
3.3
1.5
-5.5
-3.6
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

4. Situation
 The 7 UP core portfolio grew sales velocity incrementally more than Coke flavor brands3
3. AC Nielsen, $2MM+, Oct – Dec 2002 (sales per $million of ACV)
CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale
Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale
2.15
-7.5
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

5. • The GRAMMY®
Awards provides a unique point of difference during the
Holiday timeframe to break through the clutter
• The GRAMMY®
Awards are relevant to our consumer segments
– More than 55 Million viewers watched the 2003 GRAMMY®
Awards
– Viewership of the 2003 GRAMMY®
Awards increased 31% overall
and 26% in the Adults 18-49 demo
– Consumer participation in the 2002 GRAMMY®
promotion doubled
original estimate!
• Retailers who executed 2002 GRAMMY®
programs experienced an
average VPO of 250 cases – best all year!
– The GRAMMY®
Awards is THE premier music event and serves as a
validator for the promotion
Situation
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

6. Idea
• Create a promotion surrounding the GRAMMY®
Awards and eBay to produce an
online loyalty program and sweepstakes
– Consumers collect LiquidLoot points and bid on one-of-a-kind GRAMMY®
Award
music memorabilia, autographed items and exclusive trips to the 2004 GRAMMY®
Awards Show
– Consumers can also go online to enter to win a “Rock N Roll Ride” Grand Prize
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

7. How It Works
Loyalty AuctionTheme:
GRAMMY Lost and Found Auction
COLLECT:
Consumers can earn codes on every 12-Pack, 2-Liter and 20 oz. purchase of 7 UP, Diet 7 UP,
Cherry 7 UP, dnL, A&W Root Beer, Sunkist Orange and Canada Dry Ginger Ale
CONNECT:
Codes are turned into points at www.LiquidLoot.com
BID:
Consumers can use their points to bid on exciting prizes including memorabilia from past
GRAMMY®
shows
WIN:
Place the winning bid and enjoy the prize
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

8. TIMING:
November – December, 2003
GRAND PRIZE:
Enter online to win a Rock Star Ride!
• Consumers will have a chance to enter online to win a cool car (ARV: $50,000)
How It Works:
• Log onto www.LiquidLoot.com
• Click on the sweepstakes button and fill in the requested information to enter the
sweeps!
Bottler Responsibilities:
• Check with legal counsel regarding status of game promotions in franchise area
• Determine local promotion dates
• Order promotional support materials and dealer loaders on the enclosed order form by
July 21, 2003
• Order promotional packaging from the authorized suppliers by July 21, 2003
How It Works
Online Sweepstakes
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

9. Promotional Packaging
Authorized Suppliers
• 12-Pack Wraps
• Mead, Riverwood, Zumbiel
KEY DATES
• Place packaging orders directly with the
authorized suppliers no later than
July 21, 2003
• Promotion in-market November, 2003*Only 7 UP lead bottlers may participate with CB/7 UP brands.
Visuals subject to change.
12-Pack Wraps
Promotion ID (MB 1093)
• Promotional graphics will be available on the
following 12-Pack Wraps
– 7 UP, Diet 7 UP, Cherry 7 UP
– dnL
– A&W Root Beer
– Sunkist
– Canada Dry Ginger Ale
• All 12-Pack Wraps will have a unique
LiquidLoot code on the inside along with
complete rules (codes expire 3/01/04)
NOTE: PLEASE SEE YOUR 7 UP
REPRESENTATIVE FOR PACKAGING
ALLOCATION QUANTITIES.
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

10. Promotional Packaging
2-Liter Labels and Closures
Promotion ID (MB 1093)
• Promotional graphics will be available on the
following 2-Liter Labels
– 7 UP, Diet 7 UP, Cherry 7 UP
– dnL (Pechiney Only)
– A&W Root Beer
– Sunkist
– Canada Dry Ginger Ale
• All 2-Liter closures will be yellow with black
top print and a unique LiquidLoot code under
the cap (codes expire 3/01/04)
• Closure graphics used on the summer eBay
promotion and Halloween promotion are
carried forward to Holiday
NOTE: PLEASE SEE YOUR 7 UP
REPRESENTATIVE FOR PACKAGING
ALLOCATION QUANTITIES.
Authorized Suppliers
• 2-Liter Labels
 American Fuji Seal, Lawson-Mardon, Pechiney
(dnL available only from Pechiney)
• 2-Liter Closures
 Alcoa, Crown Cork & Seal, Owens Illinois
YOU MUST ORDER PROMOTIONAL LABELS AND
CLOSURES FOR ALL BOTTLES
KEY DATES
• Place packaging orders directly with the authorized
suppliers no later than
July 21, 2003
• Promotion in-market November, 2003
*Only 7 UP lead bottlers may participate with CB/7 UP brands.
Visuals subject to change.
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

11. Promotional Packaging
20 oz. Labels and Closures
Promotion ID (MB 1093)
• Promotional graphics will be available on the
following 20 oz. Labels
– 7 UP, Diet 7 UP, Cherry 7 UP
– dnL (Pechiney Only)
– A&W Root Beer
– Sunkist
– Canada Dry Ginger Ale
• All 20 oz. closures will be yellow with black
top print and a unique LiquidLoot code under
the cap (codes expire 3/01/04)
• Closure graphics used on the summer eBay
promotion and Halloween promotion are
carried forward to Holiday
NOTE: PLEASE SEE YOUR 7 UP
REPRESENTATIVE FOR PACKAGING
ALLOCATION QUANTITIES.
Authorized Suppliers
• 20 oz. Labels
 American Fuji Seal, Lawson-Mardon, Pechiney
(dnL available only from Pechiney)
• 20 oz. Closures
 Alcoa, Crown Cork & Seal, Owens Illinois
YOU MUST ORDER PROMOTIONAL LABELS AND
CLOSURES FOR ALL BOTTLES
KEY DATES
• Place packaging orders directly with the authorized
suppliers no later than
July 21, 2003
• Promotion in-market November, 2003
*Only 7 UP lead bottlers may participate with CB/7 UP brands.
Visuals subject to change.
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

12. Promotional Packaging
Authorized Suppliers
• 12 oz. cans
• Rexam, Crown Cork & Seal, Metal
Container, Ball Metal
KEY DATES
• Place packaging orders directly with the
authorized suppliers no later than
July 21, 2003
• Promotion in-market November, 2003
*Only 7 UP lead bottlers may participate with CB/7 UP brands.
Visuals subject to change.
12 oz. Cans
Promotion ID (MB 1093)
• Promotional graphics will be available on the
following 12 oz. cans
– 7 UP
– Diet 7 UP
– Cherry 7 UP
– A&W Root Beer
– Sunkist
– Canada Dry Ginger Ale
• There will be no LiquidLoot codes on the cans
– collectible graphics only
• Collectible cans will feature GRAMMY®
Awards logo highlighting official
sponsorship
NOTE: PLEASE SEE YOUR 7 UP
REPRESENTATIVE FOR PACKAGING
ALLOCATION QUANTITIES.
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

13. LOST AND FOUND POLE SIGN
Size: 18” W x 24” H
10 Per Unit
P00300723
Point-of-Sale
LOST AND FOUND SHELF TALKER
Size: 11” W x 4-3/4” H
20 Per Unit
P00300725
LOST AND FOUND
STATIC CLING
Size: 5” W x 7” H
25 Per Unit
P00300726
LOST AND FOUND CUSTOM BASEWRAP
Size: 24” H X 25’ Long
36” REPEAT
6 ROLLS PER UNIT
P00300727
Visuals subject to change.
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

14. LOST AND FOUND CEILING
DANGLER
Header Size: 14 3/4” x 14 3/4”
Dangler Size: 12” Round
1 Per Unit
P00300744
Point-of-Sale
LOST AND FOUND GENERIC POLE SIGN
Size: 18” W x 24” H
10 Per Unit
P00300724
Visuals subject to change.
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

15. Merchandising
LOST AND FOUND
DISPLAY SPECTACULAR
Size: 54” x 60”
1 Per Unit
P00300742
LOST AND FOUND STANDEE
5 feet tall with flashing LED
lights!
1 Per Unit
P00300743
Visuals subject to change.
GROOVY GRAMMY®
7 UP
INFLATABLE ELECTRIC GUITAR
This inflatable electric guitar, with
two hang tabs, is approximately 60"
long inflated and features full color
7 UP graphics on both sides.
1 Per Unit
P00300737
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

16. Merchandising
Visuals subject to change.
2-LITER CONVERTIBLE
Size: 18.5” W x 14” D x 70” H
Pack Out: 48 2-Liter Bottles
Regular Price: $44.95 each
To order call: Profitmaster
Phone: (800) 633-5454
Fax: (770) 952-5552
12-PACK STACKER
Pack Out: 60 - 12-Packs
List Price: $39.99
To order call: CREW Design
Phone: (877) 669-2739
Fax: (860) 927-3844
www.crewdesign.com
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

17. HOLIDAY POLE SIGN
Size: 18” W x 24” H
10 Per Unit
P00300728
• Spice up your retail environment with warm Holiday wishes from 7 UP!
Visuals subject to change.
HOLIDAY SHELF TALKER
Size: 11” W x 4 3/4” H
20 Per Unit
P00300729
7 UP Holiday/Merchandising
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

18. 7 UP Holiday/Merchandising
12-PACK CHRISTMAS TREE W/STACKER
• Case stacker with Christmas Tree and header
• Size: 76.5" H x 24” W. Packout: 50 12-Packs.
• Discount Price: $33.00.
• To order call Crew Design, Inc.: 1-877-669-2739
• 1 Per Unit
• Christmas tree also sold separately for previously
purchased stackers
Visuals subject to change.
2-LITER/3-LITER TREE STACKER WITH 7 UP HEADER
• Each tree comes with two vertical pieces that can
be set at 90°, 180° or 360° for a maximum usage
in all areas
• Size: 67 1/8" H x 54" W. Packout 304 2-Liters OR
196 3-Liters
• Discount price $59.85.
• To order call Profitmaster: 1-800-633-5454
• 3 Per Unit
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

19. Premiums
MUSIC PEN MP3 PLAYER
The Music Pen connects to
your computer so you can
take your favorite songs with
you. It features a built-in voice
recorder, a speaker, a backlit
LCD and a 12-hour battery
life. Includes: earphones,
installation CD, USB cable
and one AA battery.
1 Per Unit
ARV = $149.95
P00300738
Visuals subject to change.
LES PAUL PEE WEE & MINI AMP RAVE GUITAR
Not just a travel guitar, this ultimate party pack
includes a mini Les Paul with full-size neck width
and Humbucker pickups. The 9-volt, battery-
operated Mini-Tweed amp, strap cord and guitar all
fit in the gigbag. Get ready to rock... anywhere.
1 Per Unit
ARV = $300.00
P00300739
7 UP CROSLEY BUBBLER JUKEBOX
The Bubbler Full Size Jukebox features glowing neon
complemented with percolating bubbles that will take you
back to yesteryear, and the incredible sound will keep you
there. Full function 10-disk CD Changer with remote and
radio, includes 50 disc storage base.
1 Per Unit
ARV = $2,400
P00300741
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

20. Premiums
7 UP/GRAMMYS KNIT CAP
9" Knit Cap features unstructured, low profile, regular gauge knit
and stretches to fit all head sizes.
1 Per Unit
ARV = $15.00
P00300736
Visuals subject to change.
7 UP/GRAMMYS CUSTOM HOODIE
Black 8 oz. NuBlend 50/50 hooded pullover sweatshirt.
Front pouch pocket. Double-lined hood.
1 Per Unit
ARV = $30.00
L P00300733
XL P00300734
XXL P00300735
WURLITZER MINI BUBBLER JUKEBOX
A "mini" replica of the classic Wurlitzer.
Constructed of the finest hardwoods and
finished in a deep, rich oak, the unit features
real neon lights with working bubble tube
accents. Built-in amplifier and stereo sound.
FM radio, CD player & remote.
1 Per Unit
ARV = $389.95
P00300740
7 UP CHRISTMAS ORNAMENT
3 3/4" L x 2 3/4" W Metal
Silvertone Stipple Snowflake
ornament with green satin ribbon
and engraved 7 UP logo
1 Per Unit
ARV = $12.00
P00300732
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

21. GENERIC ENTRY PAD
P00300731
Account Specific Overlay
ACCOUNT CUSTOMIZABLE POLE SIGN
Size: 18” W x 24” H
Call ProPac at 972-673-7521 for account-
specific customization.
GENERIC ENTRY BOX
P00300730
Visuals subject to change.
7 UP CROSLEY BUBBLER JUKEBOX
The Bubbler Full Size Jukebox features glowing neon
complemented with percolating bubbles that will take you
back to yesteryear, and the incredible sound will keep you
there. Full function 10-disk CD Changer with remote and
radio, includes 50 disc storage base.
1 Per Unit
ARV = $2,400
P00300741
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

22. Visuals subject to change.
Build this exciting lobby display in your store!
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

23. Promotional Packaging Plate/Production
Set-Up Charges with Authorized Suppliers Only 100% DPSU
All Packaging Art Charges 100% DPSU
12-Pack Backside Print and Video Jet Upcharges 100% DPSU
2-Liter & 20 oz. Label Backside Print 100% DPSU
Under-the-Closure Printing Upcharges/Color Closure Upcharges 100% DPSU
Consumer Prizes and Game Administration 100% DPSU
2-Liter & 20 oz. Promotional Labels and Promotional Closures 100% Bottler
12-Pack Promotional Wraps 100% Bottler
Minimum Quantity Upcharges 100% Bottler
Bottler Closure ID Plates 100% Bottler
Point-of-Sale/Merchandising/Premium Items Local Funding
Funding
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

24. Executional Requirements
 Participation in On-Pack Promotion – 12-Pack, 2-Liter, 20 oz.
 12-Pack Primary Lobby/End Cap
 Second Display – 2-Liter
 Permanent Space Distribution for 20 oz. in Cold Door
 20 oz. Cold Barrel Execution
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

25. Program Benefits
• In the Drive 4 timeframe 7 UP will benefit from all the pre-show media and
events surrounding the show enhancing sponsorship awareness
• Partnership with The GRAMMY®
Awards provides excitement for consumers
as well as retailers
• Viewership of the 2003 GRAMMY®
Awards show increased 31% overall and
26% in the Adults 18-49 demo
• Portfolio approach allows flavor brands to benefit from GRAMMY®
sponsorship
7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

26. Contact your 7 UP sales representative to
schedule and plan your display activity now!
Order promotional packaging materials and support materials by
July 21, 2003
Next Steps
7 UP, Diet 7 UP, Cherry 7 UP, dnL and Canada Dry and the shield are trademarks of Dr Pepper/Seven Up, Inc. A&W is a registered trademark used under license. Sunkist is a
registered trademark of the Sunkist Growers, Inc. used under license by Dr Pepper/Seven Up, Inc. © 2003 Dr Pepper/Seven Up, Inc.
eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy