3. 2011 accomplishments
• Launched in WI, NE, AZ, IN, and relaunched in CA with Gallo and in FL with RNDC
• Closed 130 grocery store chains in WI
• Closed 250 Ralph s (part of Kroger) in CA, launching 11/11
• Increase Sales over 80% over 2010 YTD
• Raised $1.1 million for expansion capital
• Put BOD in place
• Expanded role with ASM and inked deal with national broker network
• Set meetings with largest grocery stores chains in country
4. 2011 accomplishments
• Expanded relationship with Billabong, Yelp, Surfrider Foundation
• Upgraded production process and tightened up supply chain
• Hired regional brand managers to augment national broker network
• Seattle social media team increased blog sites, influencers, and strategic partners,
and launched Facebook, Twitter, and surf contest
• Inking deal with pro surfer
• Signed with Gallo in CA to build brands, and to partner with in other states
• Closed RNDC in FL (second-largest distributor); expansion opportunities in seven
other states with them in 2012
5. US distribution map
Arizona – Alliance Beverage
Northern California – Gallo Sales Co.
Southern California – Gallo Sales Co.
Colorado – Wine Source
Florida – Republic National Distributing
Company
Georgia – Empire Distributors
Illinois – Eno Amano
Indiana – Olinger
Kansas – Standard
Minnesota – Vinocopia
Missouri – Lohr Distributing
Southern Nebraska – Johnson Brothers
Nebraska – Johnson Brothers
Ohio – Heidelberg Spirits
Oklahoma – Premium Brands
Tennessee – Best Brands
Texas – Glazer
Wisconsin – General Beverage
Coming soon–
CT, NJ, NY, MA, DE, SC, MD
and District of Columbia
6. Inventory as of 9/15/11
CASES (in U.S.)
• Bombora 750ml – 8,736 cases
Bombora 1L – 587 cases
• CooranBong – 2,415 cases
BOTTLES
• Bombora 750 ml – 10,400 cases in AU
(62,400 bottles purchased already)
• Bombora 1L – 11,000 in AU (nine-month supply)
• CooranBong 750ml – 2,000 cases (12,000 in AU)
• CooranBong – ordering 100,000 bottles
from France – shipping 10/15
7. Sales results
• 2011 sales up more than 80 percent from 2010 YTD
• Increase product mix for CooranBong – better margins
• Case sales for 2010 – 5,322 cases – currently at 7,500 and
projecting 10,644 for 2011 (100 percent increase)
• Received largest order ever from Gallo CA
• Closed two major grocery store chains (working on eight others)
• Bulk of states trending up
• Sales increase of 215 percent from from J/J/A/S ’10 to J/J/A/S 11
• Sales should continue to increase at 150 to 200 percent for 2012
with addition of grocery chains and new states
8. 2012 plan
• Projected case sales for 2012 – 26,000 to 31,000, an increase of 165-205 percent
• Reach BE for year – hitting some months BE in 2011
• Pick up 500k for to increase production and spend some in marketing
• Add five to eight states in 2012
• Leverage ASM and focus in closing grocery store chains, CA, increasing volume
in current states
• Leverage brokers to our network to increase chains and case volume
• Build off 2011 success and drive case volume
• Partner with Gallo and RNDC in new markets
9. 2012 projected case sales
BOMBORA
COORANBONG
CA
5,500
3,500
CO
650
250
FL
1,100
950
IL
1,750
1,370
KS
450
250
MN
500
350
MO
650
250
OK
250
100
GA
650
450
TN
100
1,150
TX
650
450
OH
750
450
AZ
700
OTHERS
2,700
1930
TOTAL
16,400
11,450
10. Financial highlights
For June/July/August 2011 versus same period 2010
• Sales up 244 percent
• Gross profit up 388 percent
• Product mix at almost 50-50 for Bombora and CooranBong,
which improves margins
For YTD 2011 versus 2010
• Sales up 77.5 percent
• Gross Profit up 116 percent
11. Investment opportunity
q Capital raise - up to $500,000 through debt and equity
q Debt ($50,000 minimum)
• Convertible debt at your option
• 9.5 percent interest rate – interest only paid quarterly
• Principal due in full on 11/1/2015
• Can convert into equity on 11/1/2012 at strike price of $1.35,
11/1/13 at $1.95, or 11/1/14 at $2.75
q Equity – ($5,000 minimum)
• Investments of $5,000-$75,000 at $1.15 per share
• Investments of $75,000 and up at $1.00 per share
