How to produce consistently great content on your Real Estate Site.

1. Market with purpose Focus on clients

2. Do - Document - Share - Convert
Activity based marketing

3. Do - Document - Share - Convert -
• SOMETHING
• Activity that would cause u 2 be
great agent
• Be around people that will send you
business
• What you love

4. Do - Document - Share - Convert -
• Master basic tools - WP, YouTube,
iPhone, etc.
• Share you thoughts/opinion
• Find what's interesting to you and
why
• Provide insight if you have some

5. Do - Document - Share - Convert -
• Social Media
• Email newsletter
• Email
• Search engines
• Creative/guerilla

6. Do - Document - Share - Convert -
• Know your conversion
points
• Ask for business
• Be proactive!

7. Do Document Share
Viewing Email
Homes Newsletter
Monthly
Blog
Pricing
Google
Homes
Seo/ppc
IDX
Solving Email
Registration
RE Clients
Issues

8. How to pull it off -1
• Honestly evaluate your
activity
• Know how your convert (look
at last ten clients, where did
they come from?)
• Two-four categories based
on activity
• Master the tools - go slow

9. How to pull it off -2
• Produce great content over and
over!
• Use the blog content for
newsletter! SUPER TIP!
• Literally advise your real
client through posts. SUPER
TIP!

10. Conversion is the goal
Marketing Sales
Increase your surface Asking for the
Area. Expand reach appointment with
and exposures new clients
• Blogging • Phone
• Social Media • Email
• Email • Dm

11. Example
Garron Selliken
@garrons

12. Conversion is the goal
Build a database that you can directly market and
prospect daily.