Belfast Top 10 Ways to Market Your Business Online seminar june 2012


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Belfast Top 10 Ways to Market Your Business Online seminar june 2012

  1. 1. Top Strategiesfor marketing your business online brought to you by: June 20, 2012 Belfast, Maine
  2. 2. For the times, they are a changin’
  3. 3. New marketing tactics
  4. 4. People are relying more heavily on interactive online media for their information via….
  5. 5. The question used to be:how do your customers find you?
  6. 6. Now is: where do yourcurrent and future customers find what they need?
  7. 7.
  8. 8. Facebook now has more than901 million ACTIVE users
  9. 9. Questions get answered.Recommendations are made. Conversations happen. Are you there?
  10. 10. What we’ll cover today• Social Media• Search & Reputation Management• Content Marketing
  11. 11. Social Media Marketing
  12. 12. Facebook• Do I need to use it? If you are able to, you should. If you’re responsible for marketing your business, absolutely.• Does my business need to be there now? Yes. There are no ifs, ands, or buts. Regardless of your business, you need to be represented here. We can help!• Top benefit: You stay top of mind with people as they browse – you’re part of the conversation
  13. 13. Facebook: Statistics • More than 50% of active users log in each day • People spend over 700 billion minutes per month on Facebook • 2.7 billion posts are “liked” or commented on each day • 250 million photos are shared each day • 1 million business page “likes” are happening each day – and that is shared with all of their friendsSource: Facebook
  14. 14. Facebook: Timeline for Business Pages
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  19. 19. Twitter• Do I need to use it? It is powerful but not for everyone• Does my business need to be there now? Depends on your business. If you create and write a lot of content, Twitter is a fantastic tool. It works extremely well for searching, listening and communicating quickly with your customers
  20. 20. LinkedIn• Do I need to use it? If you would benefit from sharing your background, establishing your expertise, and showing who you are connected to professionally, yes.• Does my business need to be there now? It’s much more important for companies interested in hiring, and/or conducting b2b business, but can be a very powerful tool for establishing expertise as well
  21. 21. Foursquare• Do I need to use it? If you enjoy showing businesses that you frequent them, and if you’re just a wee bit competitive, it is a fun tool to use. Great for deals or visiting new areas• Does my business need to be there now? If your business is retail, hospitality-oriented, a restaurant or bar, we highly recommend leveraging Foursquare. It is a powerful tool to offer deals, recognize your best customers, and monitor what customers are saying about you on the Web.
  22. 22. Pinterest
  23. 23. Google+ (G+)• Do I need to use it? If you enjoy Facebook for the social aspect, or Twitter for the opportunity to see the news and content you should be reading, you’ll enjoy G+• Does my business need to be there now? We recommend businesses to strongly consider it because it dramatically increases search engine rankings, but can repurpose content
  24. 24. YouTube: 2nd largest search engineProfessionally designed page
  25. 25. Win at social media• Professionally designed page• Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outbound marketing strategy• Listen and respond, stimulate conversation• Utilize the new feature of outbound commenting as your page• WOW your fans!
  26. 26. Search & Reputation Management
  27. 27. The Web & Mobile have gone LOCAL • 1 out of every 5 searches has local intent • 1 out of every 3 mobile searches has local intent and mobile is up 40% from last year - For Bing, 53% of mobile searches have local intent - On average, 50% of users interested in local mobile couponsSource: Gregg Stuart 15miles
  28. 28. The key is Reputation Management… And you need it now more than EVER!
  29. 29. Listing Management • The backbone of search are a series of directories throughout the web What matters? • Accuracy: Ensure that business listings contain the correct information • Distribution: Disperse listings to multiple distribution channels • Signal Strength: Business listing is accurate and identical across multiple channels • Enrichment: Add additional information/features to listingsSource: Gregg Stuart 15miles
  30. 30. What can it do for my business?• Connect you directly with the BDN’s engaged andaffluent audience with your message• Allows you to post your stories, events, and couponswhenever you want to!• Saves you time – schedule your posts in advance andalso send them to your Facebook or Twitter pages, canalso be used as blog on your web site• Helps you rank higher on Google and other searchengines
  31. 31. Content Marketing
  32. 32. Content is king• One of the largest determining factors in how well your site performs on search is the quality, relevancy, amount of and freshness of your content – and keywords!!• Carefully consider your site content and how it incorporates words people will search for you by• Can you / should you blog? Try BDN Maine Marketplace
  33. 33. Content is king• Can you establish yourself as an expert and/or resource?• Blog suggestions: • Top 10 FAQ about your business • Overcome objections • Consider – what do people type in to search engines that you can answer?• PLAN!
  34. 34. Marketing online can be very effective and affordable and social media needsonly a moderate financial investment
  35. 35. However, it is not free…
  36. 36. …it does cost time and skilled people
  37. 37. Or, let us do it for you while you run your business!