The document discusses brand identity for a documentary by using three consistent colors - red, white, and black - throughout various media platforms. Red is used to engage audiences and motivate action, white suggests commitment and professionalism, and black conveys sophistication. For print media, a similar color scheme follows audience familiarity without challenging conventions. Radio advertisements use memorable quotes from interviews to relate to the documentary and question whether CDs are dead, acting as a slogan for the brand identity across all media.