The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
G&A General Presentation
1. Gransier & Associates TM
Strategic and operational implementation
of hotel revitalization management
RESULTS DRIVEN
Gransier & Associates
We are specialists in the revitalization of distressed hotel assets in the European marketplace,
serving both banks and investors.
We provide profit driven alternatives to hotel branding and hotel operating contracts, by asset managing
our clients‘ hotels with the objective to increase asset value through operational turn-around project
management, effectively improving income conversion down to cash base.
NO CURE NO PAY
Unlike traditional hotel brands, and hotel operating companies we do not charge management fees up
front. Instead, besides an asset management fee costing less than an international hotel manager, we
charge a succession fee on the difference achieved in Gross Operating Profit, only.
TURN AROUND MANAGEMENT
Successful turn-around’s start with an Operational Due Diligence Review, in which we establish
current and potential asset value, based on hotel trading and operations to-date as well as the
projected trading and potential efficiency in operations when completing a turn-around.
Revmax:
This service is intended for hotel assets which require optimization of sales & distribution. Our objective
is to increase revenue stream by 25% year-on-year, after 24 months of operations per a 5-year revenue
& distribution plan.
Profitmax:
This service is intended to optimize a hotel asset’s bottom line, for the purpose of exit sale. Our
objective is to increase Gross Operating Profit by 25% year-on-year, after 24 months of operations per
a 5-year P&L Plan, while improving asset value down to EBITDA.
Contact us: Phone: +43-676-482-2535 • E-mail: info@gransier.com • www.gransier.com
2. Gransier & Associates TM
Strategic and operational implementation
of hotel revitalization management
HOTEL OPERATIONAL
DUE DILIGENCE REVIEW
A full and complete review of hotel operations, checking operational capacity to meet the projected
bottom line. Ideal for getting an actual picture where the hotel stands from a lender or investor
perspective, when evaluating management or lease-hold‘s contribution, or when establishing current
asset market value for exit sale.
Besides a thorough financial evaluation of the hotel P&L status, following the pattern of the Uniform
System of Accounts, we also consider the reliability and integrity of service delivery versus the agreed
product, and/or brand promise, the operator and/or brand contribution versus total turnover conversion,
the efficiency and operating cost of the organization, property review of maintenance and status of FFE/
capital expenditure planning, as well as fire & safety and hygiene (incl. HCCP) compliance.
Step-by-step, we apply the following 10 modules in our Hotel Operational Due
Diligence Review:
Confidential review of guest perception of service delivery and brand compliance
Critical asset review of the building, including fire & safety and hygiene (incl. HCCP),
and FFE/capital expenditure planning
Marketing, sales, revenue & distribution management review
People management review
Internal processes, policies & procedures review
Operational cost review
Trading & P&L forecasting review
Credit management and cash-flow management review
Lease-hold and/or management contract contribution review
Conclusion & strategic recommendations
Enquiries:
Please visit our website www.gransier.com for more information regarding our services. Contact us
today for a free and confidential review how we can help your hotel asset to become more profitable.
Reference:
“I gladly confirm, that Gransier & Associates has advised us together with Cushman & Wakefield on
the strategy to reposition the “Hotel Iris” in Prague, which we got out of a defaulted leasing financing.”
Alois Lanegger, Managing Director, Raiffeisen Leasing Real Estate, s.r.o.
Contact us: Phone: +43-676-482-2535 • E-mail: info@gransier.com • www.gransier.com