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Gransier & Associates                                          TM


   Strategic and operational implementation
          of hotel revitalization management



  RESULTS DRIVEN
  Gransier & Associates
  We are specialists in the revitalization of distressed hotel assets in the European marketplace,
  serving both banks and investors.
  We provide profit driven alternatives to hotel branding and hotel operating contracts, by asset managing
  our clients‘ hotels with the objective to increase asset value through operational turn-around project
  management, effectively improving income conversion down to cash base.

  NO CURE NO PAY
  Unlike traditional hotel brands, and hotel operating companies we do not charge management fees up
  front. Instead, besides an asset management fee costing less than an international hotel manager, we
  charge a succession fee on the difference achieved in Gross Operating Profit, only.

  TURN AROUND MANAGEMENT
  Successful turn-around’s start with an Operational Due Diligence Review, in which we establish
  current and potential asset value, based on hotel trading and operations to-date as well as the
  projected trading and potential efficiency in operations when completing a turn-around.
  Revmax:
  This service is intended for hotel assets which require optimization of sales & distribution. Our objective
  is to increase revenue stream by 25% year-on-year, after 24 months of operations per a 5-year revenue
  & distribution plan.

  Profitmax:
  This service is intended to optimize a hotel asset’s bottom line, for the purpose of exit sale. Our
  objective is to increase Gross Operating Profit by 25% year-on-year, after 24 months of operations per
  a 5-year P&L Plan, while improving asset value down to EBITDA.




Contact us: Phone: +43-676-482-2535 • E-mail: info@gransier.com • www.gransier.com
Gransier & Associates                                          TM


   Strategic and operational implementation
          of hotel revitalization management




  HOTEL OPERATIONAL
  DUE DILIGENCE REVIEW
  A full and complete review of hotel operations, checking operational capacity to meet the projected
  bottom line. Ideal for getting an actual picture where the hotel stands from a lender or investor
  perspective, when evaluating management or lease-hold‘s contribution, or when establishing current
  asset market value for exit sale.
  Besides a thorough financial evaluation of the hotel P&L status, following the pattern of the Uniform
  System of Accounts, we also consider the reliability and integrity of service delivery versus the agreed
  product, and/or brand promise, the operator and/or brand contribution versus total turnover conversion,
  the efficiency and operating cost of the organization, property review of maintenance and status of FFE/
  capital expenditure planning, as well as fire & safety and hygiene (incl. HCCP) compliance.

  Step-by-step, we apply the following 10 modules in our Hotel Operational Due
  Diligence Review:
     Confidential review of guest perception of service delivery and brand compliance
     Critical asset review of the building, including fire & safety and hygiene (incl. HCCP),
     and FFE/capital expenditure planning
     Marketing, sales, revenue & distribution management review
     People management review
     Internal processes, policies & procedures review
     Operational cost review
     Trading & P&L forecasting review
     Credit management and cash-flow management review
     Lease-hold and/or management contract contribution review
     Conclusion & strategic recommendations


  Enquiries:
  Please visit our website www.gransier.com for more information regarding our services. Contact us
  today for a free and confidential review how we can help your hotel asset to become more profitable.

  Reference:
  “I gladly confirm, that Gransier & Associates has advised us together with Cushman & Wakefield on
  the strategy to reposition the “Hotel Iris” in Prague, which we got out of a defaulted leasing financing.”
  Alois Lanegger, Managing Director, Raiffeisen Leasing Real Estate, s.r.o.



Contact us: Phone: +43-676-482-2535 • E-mail: info@gransier.com • www.gransier.com

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G&A General Presentation

  • 1. Gransier & Associates TM Strategic and operational implementation of hotel revitalization management RESULTS DRIVEN Gransier & Associates We are specialists in the revitalization of distressed hotel assets in the European marketplace, serving both banks and investors. We provide profit driven alternatives to hotel branding and hotel operating contracts, by asset managing our clients‘ hotels with the objective to increase asset value through operational turn-around project management, effectively improving income conversion down to cash base. NO CURE NO PAY Unlike traditional hotel brands, and hotel operating companies we do not charge management fees up front. Instead, besides an asset management fee costing less than an international hotel manager, we charge a succession fee on the difference achieved in Gross Operating Profit, only. TURN AROUND MANAGEMENT Successful turn-around’s start with an Operational Due Diligence Review, in which we establish current and potential asset value, based on hotel trading and operations to-date as well as the projected trading and potential efficiency in operations when completing a turn-around. Revmax: This service is intended for hotel assets which require optimization of sales & distribution. Our objective is to increase revenue stream by 25% year-on-year, after 24 months of operations per a 5-year revenue & distribution plan. Profitmax: This service is intended to optimize a hotel asset’s bottom line, for the purpose of exit sale. Our objective is to increase Gross Operating Profit by 25% year-on-year, after 24 months of operations per a 5-year P&L Plan, while improving asset value down to EBITDA. Contact us: Phone: +43-676-482-2535 • E-mail: info@gransier.com • www.gransier.com
  • 2. Gransier & Associates TM Strategic and operational implementation of hotel revitalization management HOTEL OPERATIONAL DUE DILIGENCE REVIEW A full and complete review of hotel operations, checking operational capacity to meet the projected bottom line. Ideal for getting an actual picture where the hotel stands from a lender or investor perspective, when evaluating management or lease-hold‘s contribution, or when establishing current asset market value for exit sale. Besides a thorough financial evaluation of the hotel P&L status, following the pattern of the Uniform System of Accounts, we also consider the reliability and integrity of service delivery versus the agreed product, and/or brand promise, the operator and/or brand contribution versus total turnover conversion, the efficiency and operating cost of the organization, property review of maintenance and status of FFE/ capital expenditure planning, as well as fire & safety and hygiene (incl. HCCP) compliance. Step-by-step, we apply the following 10 modules in our Hotel Operational Due Diligence Review: Confidential review of guest perception of service delivery and brand compliance Critical asset review of the building, including fire & safety and hygiene (incl. HCCP), and FFE/capital expenditure planning Marketing, sales, revenue & distribution management review People management review Internal processes, policies & procedures review Operational cost review Trading & P&L forecasting review Credit management and cash-flow management review Lease-hold and/or management contract contribution review Conclusion & strategic recommendations Enquiries: Please visit our website www.gransier.com for more information regarding our services. Contact us today for a free and confidential review how we can help your hotel asset to become more profitable. Reference: “I gladly confirm, that Gransier & Associates has advised us together with Cushman & Wakefield on the strategy to reposition the “Hotel Iris” in Prague, which we got out of a defaulted leasing financing.” Alois Lanegger, Managing Director, Raiffeisen Leasing Real Estate, s.r.o. Contact us: Phone: +43-676-482-2535 • E-mail: info@gransier.com • www.gransier.com