One Direction is a boy band signed to Syco Records, a subsidiary of Sony Music Entertainment. Their 2012 debut album "Up All Night" sold over 3 million copies worldwide. Syco is vertically integrated under Sony Music, which owns record labels like Columbia Records and Epic Records. Their 2013 album "Midnight Memories" became the fastest and biggest selling album of that year in both the US and UK, selling 685,000 copies. One Direction promotes their albums through merchandise partnerships and an active social media presence across platforms like Twitter, Facebook, and Tumblr. Their music is available for download on stores like iTunes and for streaming on YouTube. As their fanbase is largely young, illegal downloading has not been a major issue for