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One Direction
Major label case study
They produce POP music (chart)
• August 2012- The groups record sales exceed
8 million singles and 3 million albums
• Up all night- first album to cell 500,000 US
digital copies and 3 million worldwide.
Record label
• Syco- british record label founded by Simon
Cowell in 2002
• Subsidary of Sony Music Entertainment who
are also the distrubutors (in the uk and us)
• Owned and operated by Sony Corporation of
America- subsidary of japanese conglomerate
Sony Corporation.
Is the company intergrated Vertically
and Horizontally?
• Syco- No
• Sony music- YES- BOTH- follow structure of
vertical intergration and also as it’s the parent
company it owns many other companies in
these production stages- eg columbia records,
epic records.
Most recent album
‘midnight memories’ late November 2013.
• Became fastest and biggest selling album of
2013 in both US and UK
• 685,000 copies
How the album was premoted
• Phone cases
• Jewellery and wrist bands
• Shoes
• Cards
• Socks
• Bags/ pencil cases
• Duvet and pillows
Use of social media as a part of
marketing
Official twitter page.
Each individual
member has own
twitter page as well.
Official store to buy merchandise
Offical website
Facebook page
Tumblr page
Where is music available online
• To download- I tunes, Spotify, Amazon.com,
google play
• To stream- You tube
Responses of challenge of illegal music
downloading
• They don’t seem to have an issue, as a band
with illegal downloading, much of their target
audience is young and don’t have the
knowledge about illegally downloading and
many fan’s want to support them and have
hard copies of their music.

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Major case study

  • 2. They produce POP music (chart) • August 2012- The groups record sales exceed 8 million singles and 3 million albums • Up all night- first album to cell 500,000 US digital copies and 3 million worldwide.
  • 3. Record label • Syco- british record label founded by Simon Cowell in 2002 • Subsidary of Sony Music Entertainment who are also the distrubutors (in the uk and us) • Owned and operated by Sony Corporation of America- subsidary of japanese conglomerate Sony Corporation.
  • 4. Is the company intergrated Vertically and Horizontally? • Syco- No • Sony music- YES- BOTH- follow structure of vertical intergration and also as it’s the parent company it owns many other companies in these production stages- eg columbia records, epic records.
  • 5. Most recent album ‘midnight memories’ late November 2013. • Became fastest and biggest selling album of 2013 in both US and UK • 685,000 copies
  • 6. How the album was premoted • Phone cases • Jewellery and wrist bands • Shoes • Cards • Socks • Bags/ pencil cases • Duvet and pillows
  • 7. Use of social media as a part of marketing Official twitter page. Each individual member has own twitter page as well. Official store to buy merchandise Offical website Facebook page Tumblr page
  • 8. Where is music available online • To download- I tunes, Spotify, Amazon.com, google play • To stream- You tube
  • 9. Responses of challenge of illegal music downloading • They don’t seem to have an issue, as a band with illegal downloading, much of their target audience is young and don’t have the knowledge about illegally downloading and many fan’s want to support them and have hard copies of their music.