The document discusses the differences between independent and major record labels. Independent labels like Lanterns on the Lake's Bella Union label give artists more creative control but have lower budgets. Major labels like One Direction's Syco and Columbia labels provide higher budgets for productions and professionals but can cause artists to lose their own style and musical integrity. The advantages and disadvantages of independent and major labels are outlined.

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2. LLaanntteerrnnss oonn tthhee LLaakkee
Bella Union is an independent label that Lanterns on the Lake are
signed to. The fans of this group would tend to be the fans of the indie
genre.
The band themselves are their own producers which means they have
more creative control over their music as well as other aspects to do
with their music. Independent labels have a low budget which means
even though Indie artists have creative control they do not have a
budget for needed things such as music videos.

3. OOnnee DDiirreeccttiioonn
Syco and Columbia are two major labels that One Direction are signed
to which has lead to them having a massive global fan base most of
which are young teen girls.
As they are signed to major labels this gives them a high budget which
is used for big producers, choreographers, stylists and so on.

4. Independent advantages &
disadvantages
Advantages
Control over your own image and style.
You are able to maintain authentic sound.
Disadvantages
Low budget for videos

5. Major advantages & disadvantages
Advantages
Access to lots of professionals
Big budget productions
Disadvantages
Lose your own style
Loss of musical intergrity

6. Major advantages & disadvantages
Advantages
Access to lots of professionals
Big budget productions
Disadvantages
Lose your own style
Loss of musical intergrity