2. You Need to Know…
Your house cannot sell for more than the
BEST OFFER OBTAINABLE
from the
BEST BUYER AVAILABLE
in the current market.
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3. You Need to Know….
The only way to determine
the true value of a house is to
thoroughly
TEST THE MARKET
and aggressively
CHALLENGE THE COMPETITION.
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4. Since We Listed Your Home . . .
Your home has been advertised on
the following Web sites and more:
www.coldwellbanker.com
www.Realtor.com
www.trulia.com
www.Zillow.com
www.Craigslist.com
www.jessicagorres.com
www.coldwellbankerburnet.com
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5. Since We Listed Your Property…
Open Houses Held: Open Houses Advertised on
home search websites
Date 5/20/2012
Date
Date
Date
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6. Since We Listed Your Property…
Examples of some Marketing Efforts:
Virtual Tour created and posted to top home
search websites
Email marketing flyer to agents with buyers
looking for a home like yours
Email marketing to hundreds of agents as
well as direct networking with agents that sell
in the area
In person contact with buyers looking in the
neighborhood
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8. Since We Listed Your Property…
There were 0 internet leads received
We physically showed your property 0 times
We received 0 offers on your property
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9. You Need to Know….
A buyer will not pay
more for a home than
the BEST PRICED,
COMPARABLE HOME
on the MARKET
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10. Since We Listed Your Property…
5 competing properties have come
onto the market…
The Best Buyer Available is now
looking at these properties and
comparing them to yours…
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11. Since We Listed Your Property…
These 5 Competing Properties
have come on the market:
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12. You Need to Know….
A house that is
PRICED REALISTICALLY
and
MARKETED EFFECTIVELY
will always sell!
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13. Since We Listed Your Property…
2 Competing Properties have sold:
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14. You Need to Know….
An appropriate listing price will,
immediately and consistently,
ATTRACT ATTENTION
and
GENERATE ACTIVITY.
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15. You Need to Know….
Our marketing has exposed your property to
the largest buyer base possible…
The market is indicating that your house does
not compete with others in its present price
range…
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16. You Need to Know….
As your agent, my recommendations are:
There are many new spec homes in your neighborhood that have been
listed in the past few days, which, although they are not the same as
yours, will be considered competition. These homes include granite,
stainless ,wood floors, etc…
The homes that have sold prove that there are buyers in the price range
where I believe it needs to be in order to get showings and procure the
buyer for your home.
That said, I recommend a price adjustment to $399,900.
Please feel free to call me for further discussion.
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17. You Need to Know….
Whatever your decision, remember
Coldwell Banker Burnet and I will be here for you providing honest,
full-service assistance in the successful sale of your property.
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