1. CONLON: A REAL ESTATE COMPANY/CHRISTIE’S INTERNATIONAL REAL ESTATE
THE BRAND THAT DEFINES LUXURY REAL ESTATE. WORLDWIDE.

2. In the spring of 2009, Sean Conlon, along with partners Benjie Burford, Rich Kasper
and Tim Sheahan, brought together a team of top performing Chicago real estate
agents to form the boutique brokerage, CONLON: A Real Estate Company (CONLON).
The success CONLON has had during one of the worst economic times in decades
was quickly noticed by both clients and peers.
CONLON has become Chicago’s number one boutique real estate brokerage by
focusing on their clients through a culture of professionalism and market leadership.
Our broker team is comprised of nearly 200 hand-selected agents with an average
of over 11 years of experience each. They have the marketing and negotiating skills
that produce the highest rates of success in arranging transactions for their clients.
With four strategically placed offices in Chicago’s Gold Coast, Lincoln Park, Roscoe
Village and West Loop neighborhoods, CONLON readily serves all of Chicago and
beyond. As one of the top brokerage firms in Chicago, the CONLON team never
forgets that buying or selling a home is quintessentially one of the most important
life decisions someone will make both personally and financially. Most recently,
CONLON, along with commercial real estate veteran Steve Horvath, launched
CONLON Commercial in 2012 which focuses on servicing clients’ commercial real
estate needs in development, industrial, office and retail.
We continue to be one of Chicago’s fastest growing brokerages through our recent,
exclusive affiliation with Christie’s International Real Estate (CIRE) which brings an
unprecedented global reach for a Chicago brokerage along with a unique ability to
service Chicago’s luxury residential market.
CONLON: A REAL ESTATE COMPANY
#1
Chicago’s
#1 Boutique
Real Estate
Brokerage
Top
8
Chicago Market
share out of
over 500 firms
11+
Years
Average years of
experience per
agent
#1
Chicago’s
Premier and
most Globally
Connected
Boutique
Real Estate
Brokerage
Top
8
Chicago Market
share out of
over 500 firms
(including firms up
to 5 times our size)
11+
Years
Average years
of experience
per agent

3. Christie’s was established by James Christie nearly 250 years ago and
conducted the greatest auctions of the 18th, 19th, and 20th centuries. Today,
it is the world’s premier auction house and sets the standard for international
art sales.
Christie’s has 53 offices in 32 countries and 10 salerooms in cities around
the world including London, New York, Paris, Geneva, Milan, Amsterdam,
Dubai, and Hong Kong. Christie’s offers more than 450 sales annually.
As the auction house of choice for influential art connoisseurs and collectors,
Christie’s is anticipating the future by expanding into emerging markets.
Christie’s International Real Estate brings the depth of expertise and
excellence that are Christie’s defining characteristics to create the world’s
foremost international real estate company.
Building on centuries of experience in art, Christie’s International Real Estate
works with affiliated brokerages selected for their expertise in luxury real
estate sales and their ability to meet strict standards of excellence. Making up
their worldwide network is more than 130 Affiliates and 25,000 agents across
42 countries.
This unique combination offers an incomparable level of service and global
visibility under one of the world’s most superb brands.
CHRISTIE’S AUCTION HOUSE & CHRISTIE’S INTERNATIONAL REAL ESTATE
#1
World’s
leading art
business
42Countries
More than 130
Real Estate
Affiliates and
25,000 agents
in 42 countries
$80Billion
Amount in Real
Estate sales
for 2012

4. Christie’s clients who buy and sell works of art often request real estate
services. By blending the auction house’s global perspective on art and
lifestyle with the local expertise of their Affiliates, Christie’s International
Real Estate brings exceptional service and knowledge to discerning buyers
and sellers of luxury real estate.
This unique combination of worldwide expertise and regional connections
has established Christie’s International Real Estate as the leading network of
brokers dedicated to the marketing and sale of luxury residential properties.
The natural overlay of fine art and luxury real estate was highlighted in
these recent sales:
n The Blairsden Estate in Peapack, New Jersey was sold along with
a collection of furniture, tapestries, old master paintings, silver, and
porcelain from the estate.
n The New York City apartments of Huguette Clark, were sold as well as
jewelry from her estate, including the iconic Clark Pink Diamond.
n Kaiuso, a historic garden estate outside Kyoto, Japan, listed at ¥8 billion,
sold to an art auction attendee’s client.
n A Picasso painting owned by composer Andrew Lloyd Webber was sold at
Christie’s in London, and the composer’s Trump Tower duplex in New York
was sold by Christie’s International Real Estate.
BLENDING ART AND REAL ESTATE
Buyers and
sellers of
Auction house
works of art
often request
luxury real
estate services
the auction
house’s global
position and the
local expertise
of affiliates
brings the
world’s finest
properties to
the world’s
most discerning
buyers

5. A commitment to the business philosophy established by Christie’s in 1766
defines the Christie’s International Real Estate approach — founded on trust,
integrity, discretion, and excellence.
Christie’s International Real Estate strengthens its reputation by the rigorous
selection of local brokerages as its affiliates. As an authority in the high-
end housing market, CIRE recognized CONLON: A Real Estate Company’s
substantial growth in luxury sales along with parallels in CONLON’s model to
its own. Christie’s International Real Estate soon approached CONLON offering
it to become their exclusive affiliate in Chicago.
With an affiliate status, CONLON gains access to CIRE’s global marketing
programs, worldwide network of other affiliates agents in over 40
countries, and the expertise of the Christie’s International Real Estate
regional management teams.
Together, CONLON: A Real Estate Company and Christie’s International Real
Estate bring Chicago’s most desired homes to the world’s most discerning
property buyers.
THE SYNERGY BETWEEN CONLON: A REAL ESTATE COMPANY
CHRISTIE’S INTERNATIONAL REAL ESTATE
Christie’s
international
real estate
recognized
conlon’s
substantial
growth in
luxury sales
conlon was
offered to be
the exclusive
affiliate in
chicago
conlon gains
access to
cire’s global
marketing
programs and
worldwide real
estate network

7. As one of Chicagoland’s premier properties, your listing will be marketed as part of CONLON Luxury — our boutique property collection. CONLON offers a wide
variety of services when selling your luxury home:
LISTING EXPECTATIONS
n A CONLON/Christie’s International Real Estate sign on the property.
n A sign name rider with the broker’s direct phone number.
n Professional photos of your property to be taken and used online.
n Your listing to be as a Luxury Listing on www.ConlonRealEstate.com
as well as on the Christie’s International Real Estate online network.
n Broker’s opens for local agents to tour the home.
(If discretion is preferred by the seller, home may be shown by private viewings only.)
n Hosted open houses once your home is ready.
(If discretion is preferred by the seller, home may be shown by private viewings only.)
n Custom, color property brochures to be created for your listing.
n Just listed direct mail pieces featuring your property to be sent out in
the neighborhood and to a select mailing list.
n Custom e-mail campaigns to be sent to all brokers in our company, to
agents in the area, and to potential buyers past clients.
High-end Homes
priced above
$1 Million
are marketed
as part of
CONLON Luxury:
A Boutique
Collection
Through the
sale of their
homes, clients
can expect
exemplary
service, trust
and discretion
…continued on next page

8. LISTING EXPECTATIONS
n No lockbox to be put on your home nor will keys be given out for showings.
n All showings to be accompanied by a CONLON broker who knows
the property.
n Agents who show the property to potential buyers to receive follow up
e-mails or calls for feedback.
n Listing activity to be directly communicated to you, the seller.
n CONLON agent to help schedule and attend appraisal of your home.
n CONLON agent to help schedule and attend inspection of your home.
n CONLON agent to conduct negotiation between buyer’s agent seller.
n Contracts to be processed by CONLON’s own administration.
n CONLON administration to hold buyer’s earnest money in an
escrow account.
n CONLON agent to communicate with lender throughout the buyer’s
loan process.
n CONLON agent to communicate with buyer’s and seller’s attorneys.
n CONLON agent to walk buyers through the home on the day of the closing.
High-end Homes
priced above
$1 Million
are marketed
as part of
CONLON Luxury:
A Boutique
Collection
Through the
sale of their
homes, clients
can expect
exemplary
service, trust
and discretion
Continued

9. Through CONLON CIRE network’s surveys and studies of major global cities, we
are able to chart trends and understand how luxury sales are influenced by both
local and non-local buyers. Other data reports, like the “Profile of Home Buyers
and Sellers” put out by the National Association of REALTORS®, gives us insight
as to the marketing venues where people found the home they purchased. Based
on the most recent data, CONLON directly corresponds its marketing focus by
investing nearly 75% of our marketing dollars on internet marketing ensuring the
broadest market exposure for your property. Furthermore, by spending over 25%
on traditional marketing, we cover all the bases where buyers are looking.
MARKETING WHERE BUYERS ARE
WHERE BUYERS FOUND THE HOME THEY PURCHASED
Conlon: A Real
Estate Company/
Christie’s
International
Real Estate
Charts trends
to understand
buyer behavior
conlon’s online
marketing
dollar focus
directly
correlates to
where recent
buyers found
the home they
purchased
42% ON WEBSITE INTERNET ADVERTISING
34% THROUGH THEIR AGENT
10% FROM A YARD OR OPEN HOUSE SIGN
6% THROUGH FRIENDS RELATIVES
6% FROM A HOME BUILDER OR SELLER
1% IN A NEWSPAPER
LESS THAN 1% FROM OTHER SOURCES

10. Luxury properties priced in excess of $1 million receive special placement
in our featured Luxury Listings section on www.ConlonRealEstate.com.
Utilizing high-quality photography, your listing will prominently be displayed
on CONLON’s website with a comprehensive details page including key
property information, an interactive amenities map, and links to Virtual
Home Tours, street views, neighborhoods, social media, and detailed listing
agent information.
Additionally, with our closely managed internet distribution, SEO and
Google adwords strategies, CONLON continues to ensure that your home
is effectively marketed online. From our website, listings are syndicated
to hundreds of other websites including the Christie’s International
Real Estate website which receives nearly 84,000 unique visitors every
month—including many high net worth clients from the Christie’s auction
house website.
WWW.CONLONREALESTATE.COM
HOMES PRICED
ABOVE
$1 MILLION
FEATURED AS
LUXURY LISTINGS
HIGH-QUALITY
PHOTOS ARE
TAKEN AND USED
TO PROMINENTLY
DISPLAY HOMES
ON CONLON’S
WEBSITE
MANAGED
INTERNET
DISTRIBUTION
MEANS HOMES
ARE ADVERTISED
EXTENSIVELY
WHERE BUYERS
ARE LOOKING

11. As a luxury listing, your home will be on www.christiesrealestate.com. The
website attracts more than one million visitors worldwide every year and,
as the preferred portal for buyers and sellers across the globe, consistently
ranks among the top results for luxury real estate on major search engines.
Access to an affluent audience is further enhanced by prominent real estate
promotions on www.christies.com, which shows a selection of our properties
and brings auction house clients to view our listings through a single click.
Displaying the world’s finest properties in excess of $1 million, the site has
active listings in 19 languages and more than 40 countries. Using compelling
web advertisements, the site currently showcases several hundred properties
valued at more than $10 million and attracts thousands of qualified visitors to
the website each month.
Christie’s International Real Estate is actively involved in social media.
Discover exclusive property photo tours, auction house spotlights, events,
videos, and news from the international Affiliate network on such social media
platforms such as Facebook, Twitter, Google+, Vimeo, YouTube, and more.
WWW.CHRISTIESREALESTATE.COM
NEARLY 84,000
UNIQUE VISITORS
EACH MONTH
CROSS-MARKETING
WITH THE AUCTION
HOUSE WEBSITE
ENHANCES ACCESS
TO AN AFFLUENT
AUDIENCE
DISPLAYING
PROPERTIES IN 19
LANGUAGES AND
MORE THAN 40
COUNTRIES WITH
SEVERAL HUNDRED
PROPERTIES
VALUED OVER
$10 MILLION
The Christie’s International Real Estate
iPad app is available now for free at
www.christiesrealestate.com/magazine
or via the iTunes App Store.

12. It is no surprise that the internet is the #1 resource where buyers are looking
for their homes. In 2012 (the most recent survey), eight in 10 buyers searched
online when looking for a home. For 41% of those homebuyers, searching
the internet was their initial step in the home searching process. For these
reasons, CONLON has invested its largest portion of marketing dollars into
making your listing available where potential buyers are looking — ONLINE.
By listing your home with the area’s multiple listing service (MLS), we are able
to share extensive information about your home with other brokers and online
portals. In addition, our online partnership with the nation’s leading online
real estate marketing network has the potential to syndicate listings to 116
participating publishers reaching homebuyers on more than 800 websites.
Included websites where your listing will be found are the three largest real
estate search engines: Trulia.com, Zillow.com and Realtor.com. Second to
the MLS, these three powerful real estate portals make up majority of online
home searches. For this reason, CONLON invests additional marketing money
to enhance and upgrade our listings on these sites.
ONLINE DISTRIBUTION
The internet is
the #1 resource
for home buyers
our ONLINE
partner has
the potential
to syndicate to
116 participating
publishers
reaching
more than
800 websites
homes will be
listed on the
three largest
real estate
search engines:
trulia, Zillow
and Realtor.com

13. Personal signage and marketing is an essential part of our sales strategy.
Upon signing with CONLON, we will immediately put in place a CONLON
luxury for sale sign at the property. At the same time, we will begin planning
open houses and broker’s opens to draw interest from homebuyers and/or the
agents searching on their behalf.
We will work closely with you and keep you informed of weekly feedback.
Information from homebuyers and their agents helps us focus on what
potential buyers are looking for and gives us the ability, if needed, to adjust
our plan of action in marketing your home.
PERSONAL SIGNAGE MARKETING
A Luxury for
sale sign will
immediately be
placed at the
property and
opens will be
planned
Agent buyer
feedback is kept
and reported to
help drive the
marketing of
each home

14. High-quality brochures and direct marketing, utilizing the photography of
your home, are an effective and aesthetic way reach your home’s target
audience. Our brochures feature a full-bleed cover and are printed on
quality, heavy-coated paper to leave a positive lasting impression on buyers
who are interested in your home. In addition, our professionally designed
direct-mail postcards and direct-email marketing campaigns are an
excellent way to reach brokers and potential homebuyers who may not have
viewed your home online.
Select estates may also benefit from additional paid services including
Christie’s International Real Estate’s Marketing Brochure Program. These
property brochures are distributed to more than 350 cities in over 40
countries for prominent display in Christie’s salesrooms and Affiliated real
estate brokerages around the world. The artfully designed brochures find
an audience with influential homebuyers, investors, and other prime prospects
through display at these venues.
BROCHURES DIRECT MARKETING
Utilizing large
high quality
photos, conlon
brochures
are printed on
heavy-coated
paper to leave a
positive lasting
impression
direct-mail
postcards
and e-mail
campaigns
reach brokers
and potential
buyers who may
have missed
your listing
online

15. In addition to our extensive efforts to advertise online, CONLON covers the
more traditional print advertising by placing periodical print advertisements
in select publications. Our print advertisements are seen several times
throughout the year in publications whose readership reaches a more
affluent audience. Both property and brand advertisements drive consumers
to call or visit CONLON’s website where your home is featured with
extensive information about the listing.
Additionally, select estates may be chosen to advertise under the Christie’s
name. These estates will benefit from invaluable exposure and association
with a well-known and admired brand. Strategically targeted to reach the
world’s most qualified potential buyers, Christie’s International Real Estate
advertising initiatives receive prominent placement in leading periodicals
such as The New York Times, The Wall Street Journal, Financial Times,
Country Life, Architectural Digest, and Robb Report.
PRINT ADVERTISING
In addition to
extensive online
advertising
periodical print
advertisements
reach affluent
Readers in
a more
traditional Way
Property
and brand
advertisements
drive consumers
to call or
visit conlon’s
website for
detailed listing
information

16. SIGNIFICANT SALES

17. $4,200,000
Lincoln Park
Chicago, Illinois
Christie’s International Real Estate and CONLON: A Real Estate Company, along with the entire affiliate network, are dedicated to successful real estate transactions. The following list of
Significant Sales, as reported by Christie’s International Real Estate affiliated brokerages, is a small representation of the network’s recent and overall achievements. Notably, Christie’s
International Real Estate has been the broker of choice for the most expensive sales worldwide for the past 5 years.
$88,000,000
New York , New York
February 2012
$70,000,000
New York, New York
June 2012
$35,000,000
San Francisco, California
March 2013
$31,350,000
Hong Kong, China
November 2012
$27,000,000
Malibu, California
April 2012
€16,000,000
Cannes, France
December 2012
$19,900,000
Nantucket, Massachusetts
January 2013
$17,500,000
Aspen, Colorado
January 2013
GB£5,500,000
London, England
July 2012
$8,950,000
Pebble Beach , California
May 2013
RECENT SIGNIFICANT SALES

18. $1,185,000
Logan Square
CHICAGO, Illinois
€6,000,000
Paris , France
February 2013
$7,900,000
Napa, California
June 2013
$6,000,000
Park City , Utah
March 2012
R17,900,000
Bishopscourt, South Africa
March 2013
$4,200,000
Chicago, Illinois
June 2012
$3,150,000
Mountain Village, Colorado
October 2012
$3,025,000
Chicago, Illinois
January 2013
$2,691,800
Chicago, Illinois
September 2013
$2,495,000
Telluride, Colorado
January 2012
$2,390,000
Chicago, Illinois
March 2013
$2,300,000
Jackson, Wyoming
August 2012
C$2,185,000
Ottawa, ON, Canada
March 2013
$2,100,000
Chicago, Illinois
June 2012
€1,400,000
Rome, Latium, Italy
May 2012
$1,185,000
Chicago, Illinois
December 2012
$1,100,000
Fox Chapel, Pennsylvania
March 2013
$1,060,000
Chicago, Illinois
December 2012
$1,008,000
Boston , Massachusetts
July 2012
$1,005,000
Coral Gables, Florida
October 2012
$1,000,000
Chicago, Illinois
April 2013

19. $2,691,800
LAKEVIEW
CHICAGO, ILLINOIS
LINCOLN PARK
2040 N Halsted Street
Chicago, IL 60614
WEST LOOP
1101 W Lake Street
Chicago, IL 60607
NORTH SHORE
565 Lincoln Avenue
Winnetka, IL 60093
ROSCOE VILLAGE
2044 W Roscoe Street
Chicago, IL 60618
GOLD COAST
1255 N State Street
Chicago, IL 60610
WESTERN SUBURBS
36 S Washington Street
Hinsdale, IL 60521