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Listing Presentation Chicago


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Listing Presentation Chicago

  1. 1. Marc Cadrot<br /> 773-251-9714<br />The Advantages of Listing with Me<br />January 2010 Marc Cadrot<br />
  2. 2. Today we’ll discuss…<br />My experience and company<br />Strategies for marketing yourhome<br />What I will do to help it sell<br />
  3. 3. Dedication…Commitment…Success<br />
  4. 4. Mission Statement<br />My commitment is to sell your home:<br />For the best possible price<br />In the shortest period of time<br />With the least amount of hassles for you<br />
  5. 5. Jean-Marc Cadrot “Marc”<br />A native of Paris, France, Marc holds the equivalent of a Masters degree in Management from the Sorbonne University of Paris.<br />With over $380 million in sales, Marc started his career in Real Estate in New York City in 1987. He has been selling in Chicago’s best neighborhoods and adjacent suburbs since 1998. He also helps American buyers to buy exclusive properties in Europe.<br />Marc represents buyers and sellers, and has been involved in various aspects of real estate: Commercial and investment properties, new developments, condominiums, single- family homes, townhouses, and, naturally, relocation.<br />Marc is dedicated to providing the finest service available. Marc is a people person, loves the USA and Chicago, where he enjoys his business and family life with passion.<br />
  6. 6. BRAND VISION<br />“Artfully uniting extraordinary properties with extraordinary lives”<br />
  7. 7. What makes Sotheby’s International Realty Different?<br />lStrict guidelines and standards<br />lReal global and International connections<br />l Relationship with the Sotheby’s auction house<br />l Unique approach to marketing <br />
  8. 8. A study in great Brands<br />
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  13. 13. Every time you come home you should feel like you’ve arrived<br />
  14. 14. An exceptional home is simply a frame for an exceptional life<br />
  15. 15. The perfect home is a means of self-expression<br />
  16. 16. Search for the unique – <br />
  17. 17. BRAND VISION<br />“Artfully uniting extraordinary properties with extraordinary lives.”<br />POSITIONNIG<br />To those who value the unique, Sotheby’s International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world<br />PERSONALITY<br />InvitingSavvyDiscreetRefined <br />AFFILIATION<br />Connoisseurs of Life<br />
  18. 18. Marketing Strategies<br />Web Marketing/ e Exposure<br />Email Marketing<br />Print Advertising <br />Direct Mail<br />
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  20. 20. National Association of REALTORS® Research<br />The internet is changing the way a home is sold today<br />80% of buyers shop for homes online<br />78% found photos useful<br />77% found property info useful<br />57% found virtual tours useful<br />
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  22. 22. www. sothebysrealty.comis one of the world’s most visited site.<br />
  23. 23. Internet Experience<br /> • As an Internet-savvy real estate professional, I will market your home with the latest web-based technology to a global audience and discerning homebuyers.<br /> • Our association with the Sotheby’s auction house includes a direct link from the Sotheby’s homepage to our web site, generating more qualified interest in your property listing.<br />
  24. 24. International Exposure<br />France<br />Germany<br />England<br />Worldwide Exposure on<br />Search Advertising placed throughout Google’s International Properties and Google’s syndication network<br />Additional exposure in select countries <br />Yahoo<br />MSN<br />Miva / Espotting Network<br />Other sites based on traffic inventory<br />
  25. 25. Web Marketing Websites featuring your listings<br /><br /><br /><br />-Tribune and<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />-Wall Street Journal Site: 2 million page view/month<br />-27 million page views per year<br />-Number 1 search engine for real estate information<br />-One of most used search engine for real estate<br />-Draws 5.1 million unique users /month worldwide<br />-Fastest growing website w/ 3 million visitors/month<br />-Combines HGTV and National listings<br />-Reaches affluent audience w/income level $278K<br />-Most engaged audiences for real estate users online<br />
  26. 26. Web Marketing - Virtual Tour<br />I will create a virtual tour/slide show with up to 50 photos of your property.<br />
  27. 27. Increased Exposure through (Auction House Site)<br />
  28. 28. 2010 Search Engine Advertising Campaign<br />2010 Search Engine Advertising Campaign<br />Sample Targeted Keywords<br />
  29. 29. 2010 Search Engine Advertising Campaign<br />Search Engines (Where our Ads are running)<br />2010 Search Engine Advertising Campaign<br />Search Engines (Where our Ads are running)<br />
  30. 30. EmailMarketing<br />
  31. 31. Email Marketing <br />Email the listing information about your hometo the most active buyer’s agents in the city and suburbs.<br />
  32. 32. Email to our Entire Database<br />Jody & Bill Everett<br />-Past clients<br />-Active and new clients<br />-Company database<br />-Relocation companies<br />-Groups and Associations<br />-Most active buyer’s agents in<br />Chicago and Suburbs<br />-All Sotheby’s agents(400) in Chicagoland.<br />-Selection of business lists<br />Stephanie Roberts<br />DanielWu<br />Claudia Vaughn<br />JohnSmith<br />SuePalmer<br />David & Julie Getz<br />Roger and Dianne Jones<br />Chris & Todd Hill<br />Jose & Anna Gonzales<br />
  33. 33. Crawford Group Sotheby’s sign<br /> PrintAdvertising<br />
  34. 34. Marketing Flyers and Brochures<br />I will develop property brochure highlighting your property’s most desirable features <br /> to give to agents <br /> and clients.<br />
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  40. 40. Global Brochure Distribution Program<br />Sent to…<br />Every Sotheby’s International Realty office<br /> All Auction House Sales Locations<br />
  41. 41. Mailers<br />Mailers<br />
  42. 42. Public Relations & Communications<br />
  43. 43. Public Relations & Communications<br />
  44. 44. Highlights Newsletter<br />
  45. 45. What I will do <br />to help the property sell.<br />
  46. 46. Provide Technical Expertise<br /><ul><li>Explain issues such as agency and property disclosure
  47. 47. Review forms used in the purchase and sale of a home</li></li></ul><li>I’ll help you prepare your property to be seen and sold.<br />Staging your property<br />
  48. 48. Pricing Your Home to Sell<br />I’ve completed many home evaluations and am experienced with determining current market values.<br />
  49. 49. Pricing and Timing<br />
  50. 50. Help With Showings<br />
  51. 51. Keep in Touch<br />Stay in regular contact with you throughthe entire process.<br />
  52. 52. Review purchase offers in detail with you and negotiate diligently on your behalf.<br />Negotiate the Contract<br />
  53. 53. I will walk you through the closing process and handle all the details of the transaction with your attorney.<br />The Closing Process<br />
  54. 54. Brokerage Fee<br />Company policy 6%<br />My compensation 3% -marketing 0.5%<br />-agent & company 2 %<br />Compensating the buyer’s agent 2,5%<br />
  55. 55. How You Can Help<br />Prepare your home for sale:<br />Repairs<br />Clean<br />Decorate <br />Put away valuables<br />Secure pets<br />
  56. 56. Then All You Have to Do is Pack!<br />
  57. 57. In the end, it’s all about RESULTS!<br />
  58. 58. Examples of Marc’s past business<br />In France<br />
  59. 59. Examples of Marc’s past business<br />Uptown, Chicago<br />
  60. 60. Examples of Marc’s past business<br />Gold Coast, Chicago<br />
  61. 61. Examples of Marc’s past business<br />Lincoln Park, Chicago<br />
  62. 62. Examples of Marc’s past business<br />Lakeview, Chicago<br />
  63. 63. Examples of Marc’s past business<br />Unique Listings<br />$1,700,000<br />$ 8,900,000<br />
  64. 64. TESTIMONIALS<br />Susan Savage"Marc sold my apartment in RECORD TIME! (during a very difficult winter market). Since I was a novice at selling property, I could rely on him totally to represent my interests with tenacity and integrity. He went “above and beyond the call of duty,” even straightening up my apartment in one instance when a showing was requested while I was at work." <br />Colombe and Stewart Miller"There is nothing more satisfying than working with people who are good at what they do. We looked for 6 months with another agent and Marc found our dream home in 2 weeks. We were extremely pleased with Marc’s advice and help over our search and purchase.”<br />Cynthia Wamblod"Marc takes the worry out of buying or selling a home. He is a one stop shop. His professionalism and reputation in the market are an unmatched asset to anyone looking to buy or sell a home in the Chicago market; Marc was always one step ahead of me. I recommend Marc to everyone I know."<br />Ann Cain <br /> "I was extremely pleased with Marc’s advice and help with my search and purchase of my 2-bedroom condo. As a 1st time buyer, Marc’s knowledge of the marketplace was invaluable and all aspects of the purchase turned out to be exactly as he advised me. I highly recommend his services and have referred him to several friends who were equally as pleased."<br />George Dengler<br /> “Marc helped me to sell my duplex condominium and buy my new house in Roscoe Village. I value his advice and his judgment. I would never think of contacting any real estate professional other than Marc."<br />Olivier et Emmanuelle De Guitaut<br /> “Marc has handled the sales of two single family homes for us in the last three years. His professionalism, hard work, cheerfulness and perseverance have made both experiences "painless" for us. We are extremely appreciative of all his efforts. I value his advice and his judgment. He is the best!"<br />Adi Mor<br /> “This letter is to thank you for the excellent job you did selling my apartment in the John Hancock Tower. I was thrilled that you were able to find a qualified buyer at more than $100,000 above what was considered to be the market price. I was also very pleased that the sale proceeded to closing on time and without a hitch.<br /> I would be happy to recommend his services to anyone and look forward to working with him on my next real estate transaction.”<br />