1. DIGITAL TRANSFORMATION
H O W D I G I T A L T R A N S F O R M A T I O N I S T A K I N G P L A C E I N A P A C
©Boris Kraft
SINGAPORE APRIL 2016 GÖKHAN MERMER, MAGNOLIA INTL.
A N D H O W M A G N O L I A C A N H E L P Y O U

2. digital
transformation

3. digital transformation
customer
experience
operational
processes
business
models

5. * Cognizant
APAC STORY
APAC is fast becoming the center
of digital innovation for the
world. With its promise to unlock
billions in revenue in the next two
years, digital transformation has
become a C-level mandate for
leaders in the Asia-Pacific region.

6. * Cognizant
Asia-Pacific’s digital story is all
about growth — massive growth.
Digital is the key to addressing the
wants and needs of current and
future online consumers, who will
represent half of Asia’s population
by 2020, up from one-third today.

7. * Cognizant
By 2025, today’s fast-changing
technologies— including the
mobile Internet, the Internet of
Things (IoT), cloud technology, 3-D
printing and advanced robotics —
are expected to lead to 30% GDP
growth in Southeast Asia alone,
20% to 30% GDP growth in India,
& up to 22% GDP growth in China.

8. * Cognizant
“Digital first” is the new norm.
While 37% of companies are
already undergoing digital
transformation, 60%+ plan to…
Digital equates to growth.
Improving new products and
services (63%), increasing
revenue (60%) …
Digital means money, period.
Going digital could propel revenue
growth more than 13% by 2017…

9. * Cognizant
Digital now! In Asia, rising
customer expectations (65%),
increased competition (57%) and
demanding employees (55%) are
compelling companies to start
now.

10. * Cognizant
Business-processes-as-usual is
a strategy to lose. Companies are
more likely to be disrupted by
poor integration across processes
than by competitors or
customers. The sales/marketing/
customer service process (62%)
will be most impacted by digital
transformation…

11. * Cognizant
Strong digital leadership will
shape the growth agenda. The
role of the chief digital officer will
become more and more pivotal;
70% of companies surveyed plan
to have this role in place over the
next two to three years.
http://www.cognizant.com/InsightsWhitepapers/asia-
rising-digital-driving-codex1403.pdf

12. http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf

13. http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf

14. NOT FOR
REDISTRIBUTION
Mini case studies
Updated 2016-03-10

16. of customers
want their bank
to proactively
recommend
products and
services that can
help them meet
their needs9
6x
more expensive
to aquire a new
customer than
to retain an existing one6
What Digital Does for
Banking and Financial Services
What Digital Does for
Banking and Financial Services
Customers now have options
that go far beyond the branch
to get their financial needs met.
Customer analytics help you
find ways to deliver more of
what they’re looking for,
moving from transactions to
relationships.
1.Increases customer loyalty
Improved revenues come
from truly understanding
your customer, then
leveraging digital channels
to provide personalized
upsell and cross-sell offers
at the right time and place.
2.Increases wallet share
With more self-service, more
mobile options, and more
automation, you can make
your customers happier while
keeping operating costs
down in both branches and
at corporate headquarters.
3.Reduces operating costs
39%said improving the customer experience
should be the highest strategic priority2
Only
37%
of brands received
good or excellent
customer experience
scores this year3
2-5%
m
arketshare
gain
is
expected
from
early
m
oversin
digital
transform
ation1
51%
cited compliance
as a distracting
resource from improving
the customer experience
7
68%
Online bill pay
customers are twice
as profitable as the
average customer4
2x
26%of companies have a well-
developed strategy in place
for improving the customer experience12
90%of customers trust
recommendations
from their friends
or peer groups
trust the
company
advertisements8
10%
48%
of customers are
interested in real-time
and forward-looking
spending analysis tools5
of banking
processes are
digitized11
20-40%
Only
$$
of customers
will change
banks for a
better mobile
experience10
49%
50%of retail bank clients
may leave due to the
quality of service13

18. 18
| Virgin
| America

19. “We took a fresh look. We wanted to not
even think about it as an airline site,
but as an ecommerce site.”
— Luanne Calvert, CMO, Virgin America
Source: http://mashable.com/2014/05/31/virgin-america-website

27. HOW DOES
MAGNOLIA HELP?

28. Prioritize adaptability,
flexibility & integration

29. Create a beautiful experience from stock parts

30. C O L L A B O R AT I O N
C O N N E C T O R S
C M S
P E R S O N A L I S AT I O N
A P P S
U I
T E M P L AT I N G
CUSTOMER EXPERIENCE PLATFORM

32. CONNECTORS

33. NOT FOR
REDISTRIBUTION
Updated 2016-03-10
Unlimited
integrationsBack office
Customer DB
Ecommerce
Flight status
Inventory control
…
Partner APIs
Reward programs
Hotel booking
Car rental
…
Service APIs
Analytics
Payment processing
Geolocation
Social properties
…
CO N N E CTO R S
Mobile
!
WWW
"
App
#
Kiosk
$
Magnolia. The easy-to-use platform CMS for
enterprise-scale digital experience.
Unlimited
touchpoints
•••
Multi-channel

34. 34
Magnolia

35. MIAMI
MADRID
BRÜN (CZ)
SAIGON
BASEL (HQ)
Subsidiaries

37. Customers
by region
74%
EUROPE
15%
NORTH
AMERICA
2%
SOUTH
AMERICA
2%
MIDDLE
EAST
7%
ASIA &
PACIFIC

38. https://twitter.com/gokhan_mermer https://ch.linkedin.com/in/gokhanmermer