IBM zEnterprise: Retail


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We can provide a new dimension in computing for retailers.

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IBM zEnterprise: Retail

  1. 1. George Mattathil -5/2/2011IBM zEnterprise Systembusiness value for the retail industrySmarter systems for a smarter planet™Posting reference 727 © 2010 IBM Corporation
  2. 2. IBM is helping retailers address critical imperatives. IBM’s retail industry value proposition  IBM collaborates with retailers to help improve customers’ shopping experiences, optimize merchandising and supply chains, and drive operational efficiencies.  We offer integrated hardware, software and service solutions that are proven to provide the fastest time to value with the least risk for retailers. SMARTER SHOPPING EXPERIENCE—Personalizes the shopper interaction, enables shoppers to engage on their own terms, and creates excitement and motivation for those shoppers SMARTER MERCHANDISING AND SUPPLY CHAIN—Delivers value to targeted customers by predicting their needs and wants, to develop and deliver desired products and services while optimizing sales, profits, inventory and asset utilization for the retailer SMARTER OPERATIONS—Drives operational excellence through cost-efficient management of people, processes and technology, while tightly managing performance and maintaining the ability to rapidly modify processes and infrastructure to capture opportunities IBM’s industry value proposition isenhancedwith the introduction of the new IBM®zEnterpriseTM System.2 © 2010 IBM Corporation
  3. 3. IBM zEnterprise System helps IBM deliver against retail industryimperatives. Deliver a smarter Build smarter operations Develop smarter merchandising shopping experience and supply chains1 2 3Example: IBM zEnterprise™ System can help advance retailers’ Build Smarter Operationsimperative by helping to reduce IT costs.Independent findings indicate that retailers can realize significant economic efficiencies withmainframe based infrastructure … 44 percent lower cost per credit card transaction 25 percent lower cost per retail store “… in the long run the marketplace rewards those that make the optimum use of the right computing resourcesin the right way as evidenced by business performance” — Dr. Howard Rubin, CEO and Founder Rubin Worldwide3 © 2010 IBM Corporation
  4. 4. Retail industry business issues are addressed by new IBMzEnterpriseTM System advantages. Build smarter Retail Deliver a smarter operations Develop smarter industry shopping experience merchandising and imperatives Operational advantage supply chains  Large scale consolidation to reduce cost of energy, facilities and software licenses by up to 90 percent  Deliver 35 to 65 percent performance improvement over IBM System z10TM Business advantage  Turn information into insightwith up to10-times improvement in performance for complex queries  Create a business aligned infrastructure capable of processingbillions of instructions per second Organizational advantage  Integrate and centralize management to reduce laboroverhead by up to40 percent  Up to 100 percent resource increase available to deliver new innovation4 © 2010 IBM Corporation
  5. 5. Key features of the new IBM zEnterpriseTM System enablethese advantages. Operational advantage Business advantage Organizational advantage  Large scale consolidation to  Turn information into insightwith up  Integrate and centralize reduce cost of energy, facilities to10-times improvement in management to reduce and software licenses by up to performance for complex queries laboroverhead by up to40 percent 90 percent  Create a business-aligned  Up to 100 percent resource  Deliver 35 to 65 percent infrastructure capable of increase available to deliver new performance improvement over processingbillions of instructions innovation IBM System z10TM per second Achieved by  Consolidation of databases and  Overall reduction in system access to information helps reduce  Processing directed automatically management resources based on redundancy of data and resulting to best fit-for-purpose system zEnterprise Unified Resource number of servers helps increase performance and Manager reduce servers  Reductions in servers and data  Unified development tools for all duplication and reductions in ETL  Immediacy of access to data is environments helps enable skill help reduce software license costs enhanced substantially as ETL transfer and improves developer across platform is reduced or  Fit-for-purpose processors can productivity by up to 20 percent eliminated reduce cost of acquisition by up to  Centralized management of virtual 35 percent  In-memory capability for both servers across a heterogeneous vector and columnar processing  Fit-for-purpose storage can reduce pool with more than 100,000 virtual storage total cost of ownership by servers in a single zEnterprise up to 38 percent System  IBM System z® in particular, and IBM servers in general, require less energy ETL – Extract, Transform, Load5 © 2010 IBM Corporation
  6. 6. The system of systems: built on best-in-class systems andsoftware technologiesUnifies IT for predictable outcomes demanded by retailers Three new innovations of IBM zEnterprise™ System IBM zEnterprise 196 (z196) zEnterprise Unified zEnterprise BladeCenter Resource Manager Extension (zBX)  Optimized to host large-scale  Unifies management of  Selected IBM POWER7 blades database, transaction, and resources, extending IBM and IBM System x Blades* for mission-critical applications System z qualities of service tens of thousands of AIX and  The most efficient platform end-to-end across workloads Linux applications for large-scale Linux  Provides platform, hardware  High-performance optimizers consolidation and workload management and appliances to accelerate  Capable of massive scale-up time to insight and reduce cost  New easy-to-use z/OS V1.12  Dedicated high-performance * All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, private network6 and represents goals and objectives only. © 2010 IBM Corporation
  7. 7. Why does the IBM zEnterpriseTM System matters to retailers? Single virtual infrastructure  Next generation Multiple channels Deliver a smarter e-commerce Customer App shopping experience Database Server with zEnterprise  SAP enterprise Develop smarter resource planning merchandising and supply (ERP) / business chains applications with zEnterprise Single virtual infrastructure  Real-time fraud Build smarter operations detection with Claims Fraud Smart Analytics zEnterprise Processing Detection Optimizer7 © 2010 IBM Corporation
  8. 8. Why systems matter to retailers: We help provide next-generation e-commerce. Today IBM zEnterprise™ System  New system design, new possibilities: Business challenges: – Helps simplify management of a multi-channel – Provide seamless shopping experience solution across a single virtualized infrastructure across all channels – Can handle unpredictable spikes in e-commerce traffic with automated provisioning and workload Operational challenges: management – Integrating across multiple siloed systems – Can reduce operational costs by up to 38 percent – Avoiding system bottlenecks as transactions by integrating deployment of distributed platforms spike through IBM zEnterpriseTM System1 – Scale without added complexity and cost 1Basedon IBM analysis of a large financial services company datacenter with 10,000 distributed workloads – Addressing potential security exposures Single virtual infrastructure Multiple Multiple channels channels Application Customer Customer App server farm database database server8 © 2010 IBM Corporation
  9. 9. Why systems matter to retailers: We help provide near real-timefraud detection. Today zEnterprise Business challenges:  New system design, new possibilities: – Identify fraud risks in real time across multiple lines – Real-time performance; claims processing of business and payment channels (online transaction processing (OLTP) and fraud (analytics) queries from same database Operational challenges: – Can speed fraud detection query times by up to 10x with Smart Analytics Optimizer1 – While data warehouse can detect trends, difficult to prevent fraud in real time because data is copied in – One third less storage required when claims bulk or batch mode (OLTP) and fraud (analytics) combined on IBM zEnterpriseTM System; less risk2 – Ability to achieve real-time performance – Risk, complexity and cost of multiple copies of data Single virtual infrastructure Claims Fraud Smart Claims Fraud processing detection processing detection Analytics Optimizer Data extracts (OLTP) (Analytics) 1 Based on internal IBM test results that reflect actual client queries 2 Internal IBM testing and modeling. Savings will vary by country.9 © 2010 IBM Corporation
  10. 10. Why systems matter to retailers: We help provide enterpriseresource planning (ERP) / business applications. Today IBM zEnterprise™ System  Business challenges:  New system design, new possibilities: – Delivery new business services fast – Run your applications where they – Maximize application investment perform best – Investment protection—runs current  Operational challenges: applications and independent software vendor (ISV) software – Achieving the best price/performance without change possible – Predictable service delivery “Our retail customers really depend on information insight. Now with zEnterprise hybrid capabilities SAP Merchandising applications become smarter applications that benefit from the governance and management of this new system.” — Craig Jonsson. Vice President of IBM Alliance for SAP10 © 2010 IBM Corporation
  11. 11. Here is an example of a retail client using SAP Financials and IBMzEnterpriseTM System. Challenges and issues  Coordination of application across platforms is resource intensive and vulnerable to several points of impact.  Too many network hops from one platform to another to get data  Hardware microcode updates cannot be applied without an outage  Different monitoring software tools per server type with different software process for site failovers The future with zEnterprise Business advantage SAP Data Server on IBM DB2® IBM Ensure business controls, such as security and compliance, z/OS® with Application Serving on p7 can be achieved on a consistent basis across the Blades in zEnterprise BladeCenter® applications and platforms Extension (zBX) integrated in a zEnterprise system. Future exploration Organizational advantage of enabling SAP Business Warehouse  Insulate application development teams from Accelerator as an application running infrastructure technology on x86.  Consolidation of skills through consistent tools Operational advantage  Ability to monitor and manage a critical application end to end from a workload view  Ability to make adjustments in available resources, apply maintenance, manage server availability and handle business peaks with true application insulation  Better utilize assets across production and non-production environments11 © 2010 IBM Corporation
  12. 12. IBM’s Retail Industry Framework is supported by an ecosystem ofkey IBM Business Partners that are optimized on zEnterprise. “With the launch of IBM zEnterpriseTM System, the new management structure for heterogeneous platforms can provide SAP customers with tight integration of the infrastructure for their SAP business solutions. Using this new environment, SAP customers will have access to even more capacity and considerably higher performance to meet their growth requirements and deliver superior service to their business.” — Dr. Torsten Wittkugel, Vice President SAP DB/OS Platform DevelopmentNote: Partner shown is illustrative subset of our complete partnerecosystem.12 © 2010 IBM Corporation
  13. 13. Summary: We can provide a newdimension in computing for retailers. With IBM zEnterpriseTM System …Management Multi-platform integration integration  Retailers can reduce integration costs across multiple platforms and across mission critical multi-tier applications with the zEnterprise hybrid capabilities and the new IBM zEnterprise Unified Resource Manager  Retailers can improve time to market and turn customer information into insight with IBM Smart Analytics Optimizer that delivers up to 10-times improvement in performance for complex queries Stack  Retailers can increase the security of integration sensitive data by extending the security capabilities of zEnterprise to theFor more BladeCenter® Extension Posting reference 72713 © 2010 IBM Corporation