Introducing CloudBurst
  Peter Hedges
  Business Development Exec


IBM Insight Forum 09          Make change work for you...
2
       Agenda



          IT Infrastructure Today
          The Opportunity
          Introducing IBM CloudBurst
      ...
3
       IT infrastructure is reaching a breaking point



      85% idle                            1.5x                 ...
4




        It s
        It’s time to start thinking differently
                 about infrastructure.




IBM Insight ...
Operations have industrialized to become                      5
       s a te
       smarter.

        Telcos automate tra...
6
       What if you could industrialize your data center?



    Reduce the headaches of integrating and
    maintaining ...
Introducing IBM CloudBurst                                      7
       Designed from client implementations
         es ...
We are talking about a way to significantly lower                                                                   8
    ...
9
       While significantly improving service…


                       Before                                       Afte...
10
       And making heroes of IT Operations


                       Before                                          Afte...
11
       IBM CloudBurst delivers from the factory…

                          Features                                   ...
12
       Self-Service Portal



  Users can request the
  services they need, when
  they need them, for the time
     y
...
13
       Service Catalog



        Single repository for all cloud
        services
        Allows end users to use IT s...
14
       Automation Software



        Resources can be provisioned in
        minutes versus weeks
        Resources ar...
15
       Pre-packed Automation Templates



        Library of scenarios available for
        common provisioning tasks
...
16
       Built-in Virtualization



        Understand virtual and physical
        resource usage
        Dynamically ma...
IBM CloudBurst eases the headaches of                        17
       t ad t o a
       traditional infrastructure…
     ...
18
       Initial implementation services included


     Installation & Configuration
       Integrate IBM CloudBurst in ...
19
       IBM Smart Business Test Cloud Services

          Features:
           Strategy, planning
           Strategy pl...
20
        Two Payment Options


  You can choose…                                        OR            Monthly payments o...
21
       Integrated Service Delivery Platform

  Integrated, Flexible, Provisioned by Request, “Fit for Purpose” IBM Plat...
22
 IBM CloudBurst Roadmap



                                                                                            ...
23
       Let’s Get Started


                                      Next Steps:

                                      1. ...
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IBM Cloudburst: Integrated hardware, software and services for simplified cloud deployment

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IBM Cloudburst: Integrated hardware, software and services for simplified cloud deployment

  1. 1. Introducing CloudBurst Peter Hedges Business Development Exec IBM Insight Forum 09 Make change work for you ®
  2. 2. 2 Agenda IT Infrastructure Today The Opportunity Introducing IBM CloudBurst Features & Benefits Architecture A hit t Roadmap Next Steps IBM Insight Forum 09 Make change work for you 2 ®
  3. 3. 3 IT infrastructure is reaching a breaking point 85% idle 1.5x 70¢ per $1 In distributed Explosion of p 70% on average is spent g p computing information driving on maintaining current environments, up to 54% growth in IT infrastructures 85% of computing storage shipments versus adding new capacity sits idle idle. every year year. capabilities. capabilities 40 billion 33% Consumer product and 33% of consumers retail industries lose about notified of a security $40 billion annually, or 3.5 breach will terminate percent of their sales, due their relationship with the to supply chain company they perceive inefficiencies. as responsible. p IBM Insight Forum 09 Make change work for you 3 ®
  4. 4. 4 It s It’s time to start thinking differently about infrastructure. IBM Insight Forum 09 Make change work for you 4 ®
  5. 5. Operations have industrialized to become 5 s a te smarter. Telcos automate traffic through switches to assure service and lower cost. Manufacturers use robotics to improve q p quality and y lower cost. Banks use automated teller machines to improve service and lower cost. … breakthroughs like these are enabled by service management systems. IBM Insight Forum 09 Make change work for you 5 ®
  6. 6. 6 What if you could industrialize your data center? Reduce the headaches of integrating and maintaining servers, storage & software Active Energy Manager With a service management system that provides: id : Dramatic improvement in time to market Clients with what they need when they need it • Self-service • Service in one day, not six weeks The lowest per-unit cost • Hands-free operation • Elimination of mundane tasks from skilled personnel IBM Insight Forum 09 Make change work for you 6 ®
  7. 7. Introducing IBM CloudBurst 7 Designed from client implementations es g ed o c e t p e e tat o s For IT executives seeking a breakthrough in: • delivery of service • reduction in cost • transformation of the data center into a Dynamic Infrastructure A product that integrates service p g management software with servers, storage, and Quickstart services to enable a private cloud “Fit for purpose” based on architectures required by specific workloads Available with several attractive financing options IBM Insight Forum 09 Make change work for you 7 ®
  8. 8. We are talking about a way to significantly lower 8 cost cost… Traditional Infrastructure Internal Private Cloud • x86 servers – one application per server versus • x86 servers – full virtualization • 5% hardware utilization • Embedded service management system • Manual operations & maintenance •A t Automated self service t d lf i Internal Private Cloud drives cost savings Can reduce IT labor cost by 50% in Unit configuration, operations, management cost and monitoring d i i Traditional Can improve capital utilization by 75%, Infrastructure significantly reducing license costs Reduce provisioning cycle ti R d i i i l times f from Service Provider Internal weeks to minutes Cloud Cloud (cost) Scale Can reduce end user IT support costs Large enterprises can significantly reduce costs for some by up to 40% workloads compared with traditional IT IBM Insight Forum 09 Make change work for you 8 (IBM projections based on customer work) ®
  9. 9. 9 While significantly improving service… Before After Manual processes slow down New user experience with easy- access for developers to use self service to-use self-service portals Test environments take weeks Test environments provisioned in to set up minutes Inconsistent configurations Software configurations impact software quality consistently deployed every time “Our business strategy means we must differentiate Our ourselves on client service. At the same time we need to reduce costs and make sure that we have a lot of efficiency and productivity in the system.” - Large banking customer IBM Insight Forum 09 Make change work for you 9 ®
  10. 10. 10 And making heroes of IT Operations Before After Large backlog, frustrated Self service and fast service customers satisfies customers Automated tasks, happier more Skilled resources tied up on productive staff mundane tasks Automated provisioning lowers Tedious and error prone costs and improves service process “With Cloud computing, users can have the resources on demand IT can deliver service to demand… the business at the right moment, at the right place.” - Utility-based service provider IBM Insight Forum 09 Make change work for you 10 ®
  11. 11. 11 IBM CloudBurst delivers from the factory… Features Benefits Self-service Self service Portal Improve service Service Catalog Automation Software Pre-packed Automation p Templates Reduce cost Built-in Virtualization Single Delivery, Installation & Price Implementation Services Easy Single Support …Each of these IBM CloudBurst features and benefits are detailed on the following pages Each IBM Insight Forum 09 Make change work for you 11 ®
  12. 12. 12 Self-Service Portal Users can request the services they need, when they need them, for the time y they need them Eliminates manual processes for requesting resources …Improves customer satisfaction by accelerating service delivery IBM Insight Forum 09 Make change work for you 12 ®
  13. 13. 13 Service Catalog Single repository for all cloud services Allows end users to use IT services without being an expert in IT Supports faster delivery of business services …Improves consistency of services Improves IBM Insight Forum 09 Make change work for you 13 ®
  14. 14. 14 Automation Software Resources can be provisioned in minutes versus weeks Resources are provisioned consistently every time Resources are quickly returned to pool when no longer needed instead of sitting idle Easily customizable by role …Speeds delivery of services via easy-to-use provisioning IBM Insight Forum 09 Make change work for you 14 ®
  15. 15. 15 Pre-packed Automation Templates Library of scenarios available for common provisioning tasks Plus Web replay to record provisioning tasks once, then share with less-skilled administrators d i i …Saves time and reduces skill level required for provisioning IBM Insight Forum 09 Make change work for you 15 ®
  16. 16. 16 Built-in Virtualization Understand virtual and physical resource usage Dynamically manage virtual workloads to optimize resource usage Automatically migrate virtual machines across systems to maintain service levels …Increases utilization for lower capital expense Increases IBM Insight Forum 09 Make change work for you 16 ®
  17. 17. IBM CloudBurst eases the headaches of 17 t ad t o a traditional infrastructure… ast uctu e Single delivery Single installation – Quickstart services Single price Single Si l support t – Single phone number to call for all support issues …Financing options to help conserve cash and accelerate pay back IBM Insight Forum 09 Make change work for you 17 ®
  18. 18. 18 Initial implementation services included Installation & Configuration Integrate IBM CloudBurst in data center and network Configure local storage Set up users and security profiles Configure virtualization resources and self-serve portal Hands on Hands-on Training Covers broad range of management considerations Addresses administrator and user l Add d i i t t d levels l …Private Cloud platform is up and running in days, supported by knowledge transfer k l d t f IBM Insight Forum 09 Make change work for you 18 ®
  19. 19. 19 IBM Smart Business Test Cloud Services Features: Strategy, planning Strategy planning, design and implementation services Benefits: Assessment of current test environment to project savings Reduce IT labor cost by 50%+: and ROI reduce labor for configuration, operations, management and Set-up catalog for standardized configurations p g g monitoring of the test en ironment environment Implement automated provisioning via a self-service portal 75%+ capital utilization Integrate solution into overall management environment improvement: significant license Provide elastic scaling with advanced virtualization – cost reduction leverages existing assets Reduce test provisioning cycle Support for IBM CloudBurst for rapid set up of cloud times from weeks to minutes platform p Reduce risk and improve Private Test C Cloud quality: eliminate 30%+ of all defects that come from faulty IBM Smart Business Test Cloud : configurations customization and integration for a comprehensive, on-premise test environment IBM CloudBurst: hardware, software and services for base cloud platform IBM Insight Forum 09 Make change work for you 19 ®
  20. 20. 20 Two Payment Options You can choose… OR Monthly payments of $5,750* Upfront: $207, 387 * Access capital (credit-qualified clients) Conserve cash f other i C h for th investments t t – Single one time payment Better manage cash flow with predictable payments Lower TCO through a technology lifecycle management approach Expand your purchasing power to obtain more within budget Obtain what you need vs. what you can afford ff d …Conserve cash and accelerate ROI * Hypothetical example using list prices. Monthly IBM Global Financing rate based on 36-month term with “Best” credit rating and Value Plan lease. Actual financing rates based on client’s credit rating, financing terms, offering type, equipment type and options. Other restrictions may apply. IBM Insight Forum 09 Make change work for you 20 ®
  21. 21. 21 Integrated Service Delivery Platform Integrated, Flexible, Provisioned by Request, “Fit for Purpose” IBM Platform Pre-integrated (but configurable) server, storage, Integrated IBM network Datacenter Fabric Service • Deep STG/SWG Management integration Integrated switch Integrated switch Integrated switch Optimized for efficiency of Visibility, Control and Automation to transform specific workloads Compute Node Compute Node SVC the assets of a Data Center into information • “Fit for Purpose” multi- Compute Node Compute Node Storage that enables efficient process and compliance operating system Storage services to the business Compute Node Compute Node environment Compute Node Compute Node Storage g Fully integrated virtualization Solution Properties and system management - Common User Interface - Common Reporting capability Virtual I/O Server - Security (VIOS) Shared I/O - Manages Single systems Business value: flexibility flexibility, - Scale to complex solutions - Resilience and platform efficiency, workload Automation optimization Hypervisor - Virtual Image mgmt Hardware System Assimilates other platforms IBM Insight Forum 09 Make change work for you 21 ®
  22. 22. 22 IBM CloudBurst Roadmap Key Enhancements Expand HW Platform to IBM Cloudburst Power Systems, Future iDataplex, and System Z Cloud Analytics and Optimized for Dashboard capabilities Production Cloud capacity Planning Workloads Enhanced security & resiliency options Compliance reporting options Key Enhancements Integration with public I t ti ith bli Request, Deploy and Manage cloud offerings VMWare, KVM or Xen virtual Optimized for environments IBM Cloudburst Energy metrics integrated with Development & Planned IT service management tools Test Workloads Hi h A il bilit High Availability Enhanced security options Metering and Accounting Integration with developer design tools from Rational Capabilities Sample images from IBM Cloudburst 1.1 System S stem X BladeCenter HW HW; Information Management scalable and modular Integration with WebSphere GTS CloudBurst Quickstart Cloudburst Services Request, Deploy and Manage VMWare virtual environments IBM WebSphere Energy Utilization metrics CloudBurst Appliance Backup and Recovery IBM Insight Forum 09 Make change work for you 22 ®
  23. 23. 23 Let’s Get Started Next Steps: 1. Meet with IBM Dynamic Infrastructure sales specialist for deeper discussion on IBM CloudBurst 2. Participate in workshop with IBM Technical Services to review implementation plans & considerations 3. Receive Proposal Visit http://ibm.com/cloud/cloudburst IBM Insight Forum 09 Make change work for you 23 ®

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