This was a presentation given at the end of an internal company training seminar on web design. It discusses where the digital lifestyle is headed and how it relates to our company.

1. Our Interactive Future. What’s Ahead?

3. MOBILE

4. We were born to move around.

5. 50%
of americans will own a
smartphone by the end
of 2011

6. CODE
SCAN

7. QR Code
• 2 D bar code
• Use your mobile device
• Takes you directly to digital content
• Easy to generate

8. BUT!
The QR fad may
be short lived.
Google: Ended support in
Google Places.

9. BUT!
The QR fad may
be short lived.
Apple: Does not see the
value in them. Not
interested.

10. And if these 2
don’t like you...

12. but don’t worry.
it only makes
room for

13. TAP-TO...

14. NFC
Near Field
Comunication
A short-range wireless standard
that allows devices to communicate
securely and perform transactions.

15. NFC
Near Field
Comunication
A short-range wireless standard
that allows devices to communicate
securely and perform transactions.

16. THE DIGITAL WALLET
• Gaining popularity in
Asia and Europe
• Allow riders to use their phones
as tickets or passes
• Mobile-enabled parking systems
and vending machines
• Tap to pay merchants
• Allow people to “bump” each
other’s phones to exchange money

17. Starbucks is the largest mobile
payment network with over 3 million
people using their mobile card app
PayPal has seen growth in mobile
payments year after year. With over
$24MM in 2008, to $2B today
and expecting over $7.5B by 2013.
Target has updated all of
their scanners to accept mobile
payments.

18. LOCAL

19. • Focused on what’s around you
• Uses the GPS and/or mapping
capabilities of today’s phones
• Most of it is focused on retail or
getting you to buy something—but
thats not bad.

20. CHECK-INS

22. People who use this concept are driven by being
part of a group, alert their friends about where
they are or doing, and allowing marketers to see
their daily habits—usually in return for something.

23. SOCIAL

24. so what does
all of this mean
TO US?

25. as a whole...
NOT
MUCH.

26. as a whole...
NOT
We will not a consumer
company anytime soon.
MUCH.

27. as a whole...
NOT
IR segment tends to be
late adopters, but growing
MUCH.

28. “HELLO?”

29. “HELLO?”
All of this makes up the
digital landscape in which
we live in, our client’s live
in, and is not going away.

30. +1 million Twitter followers
+1.3 million Facebook likers
Has been involved in SM since ‘06

31. WEB
1.0
All about corporate created
content. You saw and then
moved on.

32. WEB WEB
1.0 2.0
About corporate created
content mixed with some user
generated content. You saw,
you commented, and then
moved on.

33. WEB WEB WEB
1.0 2.0 3.0
More about user created
content with corporate listening.
You comment, and then the
companies moved on it.

34. Adding new ways for people
to access content.

35. A Joining of our
advertising and
interactive efforts

36. THANK
YOUUUUU