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ALWAYS ON GLOBALSWITCH.COM
Is PUE Dead in the Water?
Derek Allen
May 2014
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
2
Agenda
1. Introduction
2. Overview of technical information
3. Claims about Power Utilisation Effectiveness (PUE)
4. What does PUE mean to the end user?
5. Efficiency versus data centre reliability
6. The risks involved in achieving a low PUE
7. Conclusion
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
1. Introduction
3
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
4
Derek Allen, Group Operations Director
 30 years' industry experience
working for companies including
Cable & Wireless, UBS and BT
 13 years in the data centre industry
 Extensive knowledge from operating
large scale data centres
 Focus on ensuring best-in-class
operating procedures across global
footprints
 1978
 2000
 2002
 2008
 2012
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
Leading Large Scale Carrier Neutral Data Centre Owner,
Operator and Developer Europe and Asia-Pacific
 Founded in 1998
 Global Switch owns and operates its
data centre properties
 Around 3,100,000 sq ft of gross space
 Nine data centres across seven
markets located in Tier 1 city centres
close to business, communications and
internet hubs
 Network dense environments with low
latency
 Better than 99.999% uptime
 Market leading track record
 Company asset value of £3.8bn as at
31 March 2013
 Internationally renowned customer
base
 Financially strong
 Committed to ISO 9001, 14001, 18001,
27001
5
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What Happens in an Internet Minute?
Source: Intel
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
2. Overview of Technical Information
7
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Data Centre Efficiency Metrics
CUE
Carbon usage effectiveness
DciE
IT equipment power / Total facility power x 100 %
DCcE
Data centre compute efficiency
DPPE
Data centre performance per energy
CADE
Facility efficiency (FE) x Asset Efficiency (AE)
PUE
Total energy usage / IT energy usage
pPUE
Total energy within a boundary / IT equipment within that boundary
FVER
Fixed to variable energy ratio
= 1+ fixed energy / variable energy
ERE
Total energy usage- reused energy / IT energy
WUE
Water usage / IT energy
EUE
Total facility energy consumption / exchange equipment
RUE and RUiE
Rack unit effectiveness
Data Centre
Efficiency
Metrics
Data centre Alliance- Carbon Production Measurement
Amount of IT equipment
used, in standard units
kWh electricity
used per unit
x x Energy overhead
of data centres
x
Carbon emissions
of electricity
source(s)
PPW
Performance per Watt
CLF
Cooling load factor
PLF
Power load factor
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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Data Centre Efficiency Metrics
EPR
Electricity production rate
(for combined heat and power systems)
DCP
Data centre productivity
COP
Coefficient of performance
SPECpower
Data Centre
Efficiency
Metrics
Data Centre Carbon Emission
Carbon Footprint
DCEP
Data centre energy productivity
DCEP
Data centre energy productivity
Mips/W
Mega instructions per second per watt
ITEU
(IT equipment utilisation)
ITEE
(IT equipment energy efficiency)
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
PUE=
10
Data Centre Efficacy Metrics
Calculations
Electric Energy *1.0 + Chilled Water Energy * 0.4
PUE=
IT Equipment Energy * 1.0
Total Facility Energy
IT Equipment Energy
PUE=
EITS –ECRAC – EUPS – ELV +ENet1
ESIS+ETIS+ETX+EHV+ELV+EF
PUE is now recognised as one of the leading measures for data centre comparisons
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11
PUE Reporting Styles
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PUE Reporting Styles
PUE
One of the objectives of this presentation is to make a case for creating an
industry PUE reporting standard calibrated for real use (that gives an axis to the graphs)
value
Time (10 years)
1000
0 0
4
PUE
Time (1 year)
value
DCIM
Time ( 1 year)
value
0
4
4
0
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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PUE Subcomponents
IT Load
Compute
Devices
Network
Devices
IT Support
Systems
Telecoms
Storage
PUE =
Total Facility Energy
IT Equipment Energy
Facility Load
Building
Management
Office Lights
HVAC
Fire and
Security
Power
Infrastructure
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
14
The Efficiency Challenge
POWER IN MW (106)
LIGHT OUT mW (10-3)
Transformers
Suites
Cooling
Heat
rejection
Generators/DRUPS
Data
LightInfrastructurePower
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End User Survey – 2013
We asked a select group of end users
a series of questions around PUE
and the metrics that
are important to them
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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End User Survey –2013
 PUE Cat 0: IT load measured at UPS output(s). Total dc power measured
at the utility meters. Peak utilisation/demand in a single snapshot
measurement
 PUE Cat 1: IT load measured at UPS output(s). Total dc power measured
at the utility meters. 12-month cumulative readings
 PUE Cat 2: IT load measured at electrical distribution panels supporting IT
loads. Total data centre power measured at the utility meters. Peak
Utilization/demand in a single snapshot measurement
 PUE Cat 3: IT Load measured at the point of connection of IT devices to
electrical system. Total dc power measured at the utility meters. 12 month
cumulative reading
 Use an alternative local method for measuring PUE
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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Which method do you use to
calculate PUE?
7%
14%
17%
21%
17%
24%
0%
5%
10%
15%
20%
25%
30%
PUE Cat 0: PUE Cat 1: PUE Cat 2: PUE Cat 3: Alternative local method for
measuring PUE
Other
Source: Global Switch End User PUE Survey 2013
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
3. Claims about PUE
18
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Who is your audience?
 Design/Technical
 At what load/what resilience/part load efficiency?
 Tier I (N)
 Tier II (N+1)
 Tier III (N+1) – concurrently maintainable
 Tier IV 2(N+1) – Fault tolerant, not just N+N
 Marketing
 Hyped up messaging
 Populated entirely with sound-bites
 Operations/Procurement
 Metered or Calculated?
 Is this daily, monthly, annual, average?
 Is the Tier level as per Uptime Institute (to standard)?
 We must test the sources of data
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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Traditional or Modular?
Modular data centres “more affordable”?
Extract from Networking (October 2013)
.... “ the actual cost of deploying a modular data centre solution
is around 13 % less than the build of a traditional data centre of
similar capacity. The study compared all associated costs of
both approaches, and also found that in many cases the
greater density and more efficient use of space means that
modular facilities are able to achieve significantly better PUE. “
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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Where are you measuring your PUE?
16
kW
57, 000
kW
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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IT Loads v Plant
Mature Data Centre New IT Mature Plant Poor PUE
Mature Data Centre New IT New Plant
Average to Good
PUE
Mature Data Centre Old IT Mature Plant
Average to Good
PUE
New Data Centre New IT New Plant
Average to Good
PUE
New Data Centre New IT Mature Plant (!) PUE?
New Data Centre Old IT New Plant
Outstanding PUE
(Unbelievably
good!)
Test Reality of PUE at Real Site
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
4. What does PUE mean to the end user?
23
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What does PUE mean to you?
88%
44%
6%
59%
50%
25%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
How efficiently your
Data Centre
operates
How much power is
used by IT
equipment
Industry guide that
is used for Total
Cost of Occupancy
purposes
Ratio of IT power to
Data Centre facility
power
Means to calculate
Carbon Reduction
Commitment (CRC)
tax liability
Efficiency of the
Data Centre
infrastructure plant
items
Data Centre
infrastructure
efficiency (DCie)
Not a meaningful
metric
Other
Source: Global Switch End User PUE Survey 2013
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
25
How do you believe a lower PUE will
impact your business?
Source: Global Switch End User PUE Survey 2013
86%
83%
31%
35%
10% 10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Save energy Save money Deploy more IT
equipment
Improve propositions
to Executives /
Finance Director
Demonstrate buying
power in market
Other
Impact on Business
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
26
Which PUE measurement is
important to you?
Source: Global Switch End User PUE Survey 2013
29%
50%
54%
14%
57%
25%
39%
0%
0%
10%
20%
30%
40%
50%
60%
Design
expectation
Full load Part load Instantaneous Monthly average Seasonal
average
Annual average Other
PUE Measurement
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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What has your organisation done in
2013 to improve its PUE rating?
Source: Global Switch End User PUE Survey 2013
39%
64%
61%
32%
54%
11%
0%
10%
20%
30%
40%
50%
60%
70%
Improved data
collection
Optimised
infrastructure
Introduced energy
savings
Changed operating
parameters
Changed IT
hardware
Other
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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Do you know the PUE average of your
data centres?
Source: Global Switch End User PUE Survey 2013
YES NO
45% 55%
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5. Efficiency Versus Data Centre Reliability
29
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Speed versus Reliability and Efficiency
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Processing Efficiency
Physical Infrastructure
Power
Cooling
Lighting
Physical security
Fire protection
Uniform classification of power-consuming subsystems is
essential for benchmarking data centre efficiency
IT Load
Servers
Storage
Networking
Power IN IT Watts Mips/W
PUE =
Watts IN
IT Watts
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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Uptime v PUE
IT LOADS
TransformersHeat
Rejection
TransformersDX CRAC
TransformersFan Wall
TransformersFresh air
systems
TransformersAdiabatic
Coolers
TransformersHV
TransformersTransformers
Transformers
Air
Containment
- CAC
- HAC
TransformersUPS /
DRUPS
TransformersRefrigeration TransformersCRAC
Units
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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Plant Efficiency at Part Load
20% 100%75%
Load
Peak Design Load
Efficiency
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
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Data centre losses
SIMPLEDATACENTRE
HV
input
HEAT
HEAT
CRACS CHILLED WATER CHILLERS
ELECTRICAL ENERGY
HEAT
ELECTRICAL ENERGY
CRACS CHILLED WATER CHILLERS
CRACS CHILLED WATER CHILLERS
Electrical
energy
converted
to heat
HEAT HEAT
HEAT
HEAT HEAT HEAT
RESILIENTDATA
CENTRE
IT LOAD
Electrical
energy
converted
to heat
HV
input
HV
input
HV
input
TY
Switch
gear
switch
UPS
Switch gear
switch
TY UPS
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6. The risks involved in achieving a low PUE
35
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Risks of achieving a low PUE
 When end users simply focus on reducing PUE, it can
be counter- productive
 Example data centre – simple maths
 Input power of 100 kW; 50kW of which is being used
to power IT equipment; Average PUE 2.0
 The IT department decide to virtualize servers
 IT power is reduced by 50%, i.e. 25 kW
 A likely input power could be 75kW so PUE
becomes 3.0
 The compute capacity is the same – infrastructure
plant remains
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Are you aware of ISO 50001?
Source: Global Switch End User PUE Survey 2013
YES NO
32% 68%
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Data centre design objectives
 LEED , NABERS and
BREEAM accreditations
 Provide best in class space
utilisation in terms of gross to
net technical space
 Offer a scalable environment
for end users with flexible
densities across the facility in
accordance with ASHRAE TC
9.9 standards
 Minimised waste heat, so low
PUE
 Incorporate green concepts
that support local communities
38
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
PUE is about Continuous Improvement
Data Centre DesignMonitoring & Reporting
Operation has to be committed
to energy efficiency, reducing
carbon emissions and
investigating green energy
solutions
 Commitment to developing
sustainable data centres
 Latest innovations applied in
design
 HV transformers placed close to IT load
 Reduce low voltage distribution losses
 Purchase at highest possible voltage
 Design transformer for maximum
efficiency
 Outside air cooling, where
available
 Increasing to ASHRAE ‘in-suite’
temperature and humidity
parameters to improve energy use
 Flexible load matching features
 Constant monitoring of
temperature and humidity
systems
 Work closely with end users to
continually improve energy
efficiency
Organisation
PowerCooling
Always Green
39
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40
ISO 30134-2
Information technology- Data Centres- Key Performance
Indicators - Part 2: Power Usage Effectiveness (PUE)
 Under development
 Defines the Power Usage Effectiveness (PUE) of a data centre
 Introduces PUE measurement categories
 Describes the relationship of PUE to a data centres infrastructure, IT
equipment and IT operations
 Defines the measurement, the calculation and reporting of the PUE
 Provides information on the correct interpretation of the PUE
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7. Conclusion
41
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42
Data Centre Efficiency
“A Brave New World”
 PUE
 ISO Standard ISO
30134
 Space Efficiency Ratios
 Tier Rating and Uptime
%
 Power Costs per Unit
£, $ or €
 Rental Cost
 Scale: Efficiency of
Plant
The objective of this presentation was to make a case for creating number of
metrics including an industry PUE standard associated to real use
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
Psychrometric Chart
Normal Temperatures
Barometric Pressures 1013.25 mbar
-10
-5
0
10
15
20
25
30
-10 -5 0 5 10 15 20 25 30 35 40 45 50 55 60
90 80 70 60 50 40 30 20
0.000
0.001
0.002
0.003
0.004
0.005
0.006
0.007
0.008
0.009
0.010
0.011
0.012
0.013
0.014
0.015
0.016
0.017
0.018
0.019
0.020
0.021
0.022
0.023
0.024
0.025
0.026
0.027
0.028
0.029
0.030
Dry Bulb Temperature (°C)
0.75
0.85
0.80
Relative Humidity (% rH )
Red Area- ASHRAE Allowable
Blue Area – ASHRAE Recommended
0.90
Traditional data centre standard
5
43
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
Psychrometric Chart
Normal Temperatures
Barometric Pressures 1013.25 mbar
0.001
0.002
0.003
0.004
0.005
0.006
0.007
0.008
0.009
0.011
0.012
0.013
0.014
0.015
0.016
0.017
0.018
0.019
0.020
0.021
0.022
0.023
0.024
0.025
0.026
0.027
0.028
0.029
0.030
Red Area- ASHRAE Allowable
Blue Area – ASHRAE Recommended
Traditional data centre standard
44
% Load / Design
Occupancy%
ClimateHot / Humid Cool / Dry
ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY
45
Thank you for listening
Derek Allen
Group Operations Director
D +44 (0) 20 7802 5192
M +44 (0)7884 584 814
dallen@globalswitch.com
GLOBAL SWITCH, ALWAYS GREEN
Thank you for your time.
Questions
All rights reserved © 2013 Global Switch

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Is PUE Still Relevant for Data Center Efficiency

  • 1. ALWAYS ON GLOBALSWITCH.COM Is PUE Dead in the Water? Derek Allen May 2014
  • 2. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 2 Agenda 1. Introduction 2. Overview of technical information 3. Claims about Power Utilisation Effectiveness (PUE) 4. What does PUE mean to the end user? 5. Efficiency versus data centre reliability 6. The risks involved in achieving a low PUE 7. Conclusion
  • 3. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 1. Introduction 3
  • 4. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 4 Derek Allen, Group Operations Director  30 years' industry experience working for companies including Cable & Wireless, UBS and BT  13 years in the data centre industry  Extensive knowledge from operating large scale data centres  Focus on ensuring best-in-class operating procedures across global footprints  1978  2000  2002  2008  2012
  • 5. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY Leading Large Scale Carrier Neutral Data Centre Owner, Operator and Developer Europe and Asia-Pacific  Founded in 1998  Global Switch owns and operates its data centre properties  Around 3,100,000 sq ft of gross space  Nine data centres across seven markets located in Tier 1 city centres close to business, communications and internet hubs  Network dense environments with low latency  Better than 99.999% uptime  Market leading track record  Company asset value of £3.8bn as at 31 March 2013  Internationally renowned customer base  Financially strong  Committed to ISO 9001, 14001, 18001, 27001 5
  • 6. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 6 What Happens in an Internet Minute? Source: Intel
  • 7. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 2. Overview of Technical Information 7
  • 8. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 8 Data Centre Efficiency Metrics CUE Carbon usage effectiveness DciE IT equipment power / Total facility power x 100 % DCcE Data centre compute efficiency DPPE Data centre performance per energy CADE Facility efficiency (FE) x Asset Efficiency (AE) PUE Total energy usage / IT energy usage pPUE Total energy within a boundary / IT equipment within that boundary FVER Fixed to variable energy ratio = 1+ fixed energy / variable energy ERE Total energy usage- reused energy / IT energy WUE Water usage / IT energy EUE Total facility energy consumption / exchange equipment RUE and RUiE Rack unit effectiveness Data Centre Efficiency Metrics Data centre Alliance- Carbon Production Measurement Amount of IT equipment used, in standard units kWh electricity used per unit x x Energy overhead of data centres x Carbon emissions of electricity source(s) PPW Performance per Watt CLF Cooling load factor PLF Power load factor
  • 9. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 9 Data Centre Efficiency Metrics EPR Electricity production rate (for combined heat and power systems) DCP Data centre productivity COP Coefficient of performance SPECpower Data Centre Efficiency Metrics Data Centre Carbon Emission Carbon Footprint DCEP Data centre energy productivity DCEP Data centre energy productivity Mips/W Mega instructions per second per watt ITEU (IT equipment utilisation) ITEE (IT equipment energy efficiency)
  • 10. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY PUE= 10 Data Centre Efficacy Metrics Calculations Electric Energy *1.0 + Chilled Water Energy * 0.4 PUE= IT Equipment Energy * 1.0 Total Facility Energy IT Equipment Energy PUE= EITS –ECRAC – EUPS – ELV +ENet1 ESIS+ETIS+ETX+EHV+ELV+EF PUE is now recognised as one of the leading measures for data centre comparisons
  • 11. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 11 PUE Reporting Styles
  • 12. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 12 PUE Reporting Styles PUE One of the objectives of this presentation is to make a case for creating an industry PUE reporting standard calibrated for real use (that gives an axis to the graphs) value Time (10 years) 1000 0 0 4 PUE Time (1 year) value DCIM Time ( 1 year) value 0 4 4 0
  • 13. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 13 PUE Subcomponents IT Load Compute Devices Network Devices IT Support Systems Telecoms Storage PUE = Total Facility Energy IT Equipment Energy Facility Load Building Management Office Lights HVAC Fire and Security Power Infrastructure
  • 14. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 14 The Efficiency Challenge POWER IN MW (106) LIGHT OUT mW (10-3) Transformers Suites Cooling Heat rejection Generators/DRUPS Data LightInfrastructurePower
  • 15. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 15 End User Survey – 2013 We asked a select group of end users a series of questions around PUE and the metrics that are important to them
  • 16. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 16 End User Survey –2013  PUE Cat 0: IT load measured at UPS output(s). Total dc power measured at the utility meters. Peak utilisation/demand in a single snapshot measurement  PUE Cat 1: IT load measured at UPS output(s). Total dc power measured at the utility meters. 12-month cumulative readings  PUE Cat 2: IT load measured at electrical distribution panels supporting IT loads. Total data centre power measured at the utility meters. Peak Utilization/demand in a single snapshot measurement  PUE Cat 3: IT Load measured at the point of connection of IT devices to electrical system. Total dc power measured at the utility meters. 12 month cumulative reading  Use an alternative local method for measuring PUE
  • 17. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 17 Which method do you use to calculate PUE? 7% 14% 17% 21% 17% 24% 0% 5% 10% 15% 20% 25% 30% PUE Cat 0: PUE Cat 1: PUE Cat 2: PUE Cat 3: Alternative local method for measuring PUE Other Source: Global Switch End User PUE Survey 2013
  • 18. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 3. Claims about PUE 18
  • 19. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 19 Who is your audience?  Design/Technical  At what load/what resilience/part load efficiency?  Tier I (N)  Tier II (N+1)  Tier III (N+1) – concurrently maintainable  Tier IV 2(N+1) – Fault tolerant, not just N+N  Marketing  Hyped up messaging  Populated entirely with sound-bites  Operations/Procurement  Metered or Calculated?  Is this daily, monthly, annual, average?  Is the Tier level as per Uptime Institute (to standard)?  We must test the sources of data
  • 20. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 20 Traditional or Modular? Modular data centres “more affordable”? Extract from Networking (October 2013) .... “ the actual cost of deploying a modular data centre solution is around 13 % less than the build of a traditional data centre of similar capacity. The study compared all associated costs of both approaches, and also found that in many cases the greater density and more efficient use of space means that modular facilities are able to achieve significantly better PUE. “
  • 21. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 21 Where are you measuring your PUE? 16 kW 57, 000 kW
  • 22. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 22 IT Loads v Plant Mature Data Centre New IT Mature Plant Poor PUE Mature Data Centre New IT New Plant Average to Good PUE Mature Data Centre Old IT Mature Plant Average to Good PUE New Data Centre New IT New Plant Average to Good PUE New Data Centre New IT Mature Plant (!) PUE? New Data Centre Old IT New Plant Outstanding PUE (Unbelievably good!) Test Reality of PUE at Real Site
  • 23. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 4. What does PUE mean to the end user? 23
  • 24. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 24 What does PUE mean to you? 88% 44% 6% 59% 50% 25% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% How efficiently your Data Centre operates How much power is used by IT equipment Industry guide that is used for Total Cost of Occupancy purposes Ratio of IT power to Data Centre facility power Means to calculate Carbon Reduction Commitment (CRC) tax liability Efficiency of the Data Centre infrastructure plant items Data Centre infrastructure efficiency (DCie) Not a meaningful metric Other Source: Global Switch End User PUE Survey 2013
  • 25. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 25 How do you believe a lower PUE will impact your business? Source: Global Switch End User PUE Survey 2013 86% 83% 31% 35% 10% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Save energy Save money Deploy more IT equipment Improve propositions to Executives / Finance Director Demonstrate buying power in market Other Impact on Business
  • 26. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 26 Which PUE measurement is important to you? Source: Global Switch End User PUE Survey 2013 29% 50% 54% 14% 57% 25% 39% 0% 0% 10% 20% 30% 40% 50% 60% Design expectation Full load Part load Instantaneous Monthly average Seasonal average Annual average Other PUE Measurement
  • 27. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 27 What has your organisation done in 2013 to improve its PUE rating? Source: Global Switch End User PUE Survey 2013 39% 64% 61% 32% 54% 11% 0% 10% 20% 30% 40% 50% 60% 70% Improved data collection Optimised infrastructure Introduced energy savings Changed operating parameters Changed IT hardware Other
  • 28. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 28 Do you know the PUE average of your data centres? Source: Global Switch End User PUE Survey 2013 YES NO 45% 55%
  • 29. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 5. Efficiency Versus Data Centre Reliability 29
  • 30. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 30 Speed versus Reliability and Efficiency
  • 31. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 31 Processing Efficiency Physical Infrastructure Power Cooling Lighting Physical security Fire protection Uniform classification of power-consuming subsystems is essential for benchmarking data centre efficiency IT Load Servers Storage Networking Power IN IT Watts Mips/W PUE = Watts IN IT Watts
  • 32. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 32 Uptime v PUE IT LOADS TransformersHeat Rejection TransformersDX CRAC TransformersFan Wall TransformersFresh air systems TransformersAdiabatic Coolers TransformersHV TransformersTransformers Transformers Air Containment - CAC - HAC TransformersUPS / DRUPS TransformersRefrigeration TransformersCRAC Units
  • 33. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 33 Plant Efficiency at Part Load 20% 100%75% Load Peak Design Load Efficiency
  • 34. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 34 Data centre losses SIMPLEDATACENTRE HV input HEAT HEAT CRACS CHILLED WATER CHILLERS ELECTRICAL ENERGY HEAT ELECTRICAL ENERGY CRACS CHILLED WATER CHILLERS CRACS CHILLED WATER CHILLERS Electrical energy converted to heat HEAT HEAT HEAT HEAT HEAT HEAT RESILIENTDATA CENTRE IT LOAD Electrical energy converted to heat HV input HV input HV input TY Switch gear switch UPS Switch gear switch TY UPS
  • 35. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 6. The risks involved in achieving a low PUE 35
  • 36. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 36 Risks of achieving a low PUE  When end users simply focus on reducing PUE, it can be counter- productive  Example data centre – simple maths  Input power of 100 kW; 50kW of which is being used to power IT equipment; Average PUE 2.0  The IT department decide to virtualize servers  IT power is reduced by 50%, i.e. 25 kW  A likely input power could be 75kW so PUE becomes 3.0  The compute capacity is the same – infrastructure plant remains
  • 37. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 37 Are you aware of ISO 50001? Source: Global Switch End User PUE Survey 2013 YES NO 32% 68%
  • 38. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY Data centre design objectives  LEED , NABERS and BREEAM accreditations  Provide best in class space utilisation in terms of gross to net technical space  Offer a scalable environment for end users with flexible densities across the facility in accordance with ASHRAE TC 9.9 standards  Minimised waste heat, so low PUE  Incorporate green concepts that support local communities 38
  • 39. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY PUE is about Continuous Improvement Data Centre DesignMonitoring & Reporting Operation has to be committed to energy efficiency, reducing carbon emissions and investigating green energy solutions  Commitment to developing sustainable data centres  Latest innovations applied in design  HV transformers placed close to IT load  Reduce low voltage distribution losses  Purchase at highest possible voltage  Design transformer for maximum efficiency  Outside air cooling, where available  Increasing to ASHRAE ‘in-suite’ temperature and humidity parameters to improve energy use  Flexible load matching features  Constant monitoring of temperature and humidity systems  Work closely with end users to continually improve energy efficiency Organisation PowerCooling Always Green 39
  • 40. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 40 ISO 30134-2 Information technology- Data Centres- Key Performance Indicators - Part 2: Power Usage Effectiveness (PUE)  Under development  Defines the Power Usage Effectiveness (PUE) of a data centre  Introduces PUE measurement categories  Describes the relationship of PUE to a data centres infrastructure, IT equipment and IT operations  Defines the measurement, the calculation and reporting of the PUE  Provides information on the correct interpretation of the PUE
  • 41. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 7. Conclusion 41
  • 42. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 42 Data Centre Efficiency “A Brave New World”  PUE  ISO Standard ISO 30134  Space Efficiency Ratios  Tier Rating and Uptime %  Power Costs per Unit £, $ or €  Rental Cost  Scale: Efficiency of Plant The objective of this presentation was to make a case for creating number of metrics including an industry PUE standard associated to real use
  • 43. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY Psychrometric Chart Normal Temperatures Barometric Pressures 1013.25 mbar -10 -5 0 10 15 20 25 30 -10 -5 0 5 10 15 20 25 30 35 40 45 50 55 60 90 80 70 60 50 40 30 20 0.000 0.001 0.002 0.003 0.004 0.005 0.006 0.007 0.008 0.009 0.010 0.011 0.012 0.013 0.014 0.015 0.016 0.017 0.018 0.019 0.020 0.021 0.022 0.023 0.024 0.025 0.026 0.027 0.028 0.029 0.030 Dry Bulb Temperature (°C) 0.75 0.85 0.80 Relative Humidity (% rH ) Red Area- ASHRAE Allowable Blue Area – ASHRAE Recommended 0.90 Traditional data centre standard 5 43
  • 44. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY Psychrometric Chart Normal Temperatures Barometric Pressures 1013.25 mbar 0.001 0.002 0.003 0.004 0.005 0.006 0.007 0.008 0.009 0.011 0.012 0.013 0.014 0.015 0.016 0.017 0.018 0.019 0.020 0.021 0.022 0.023 0.024 0.025 0.026 0.027 0.028 0.029 0.030 Red Area- ASHRAE Allowable Blue Area – ASHRAE Recommended Traditional data centre standard 44 % Load / Design Occupancy% ClimateHot / Humid Cool / Dry
  • 45. ALWAYS ON GLOBALSWITCH.COM AMSTERDAM FRANKFURT HONG KONG LONDON MADRID PARIS SINGAPORE SYDNEY 45 Thank you for listening Derek Allen Group Operations Director D +44 (0) 20 7802 5192 M +44 (0)7884 584 814 dallen@globalswitch.com GLOBAL SWITCH, ALWAYS GREEN Thank you for your time. Questions All rights reserved © 2013 Global Switch