1. Team: LEO Team members:
Tran Thuy Linh
Class: VISK2012B Tran Thi
Hoai Thuong
Le Thi Thuy Quynh
Nguyen Thi Thu Thao
Nguyen Duy Phuoc
Logo Competition
MKT 220
2. Outline
The meaning of Keuka’s logo & IS VNU’s logo
Colors (Nguyen Duy Phuoc)
Shapes (Le Thi Thuy Quynh)
The new logo designed by our team (Tran Thuy Linh)
Shapes
Colors
The meaning of the logo
New T-shirt designed by our team
Front (Tran Thi Hoai Thuong & Nguyen Thi Thu
Thao)
Back
5. Colors:
Three main colors taken from the two school’s logos:
Green, Blue and Yellow
Shapes:
Letter “U” is replaced by the shield which is the logo of
IS
Under the shield is letter VNU in blue color
6. The meaning of the new logo
Show the strong
and close
relationship
between two
schools
8. The front
The logo of
two schools is
located at the
position of the
heart
The two schools are always in our
heart and always stand side-by-
side
9. The back
The centre is the circle
formed by all the students
and teachers of IS VNU and
Keuka holding hands
together
Represents unity and
friendship. Also
symbolizes international
cooperation with the
alternating green and
blue colors.
The two wings with
Keuka and ISVNU in
each side
Represent the freedom to
seek knowledge and joint
strength which IS VNU and
Keuka together provide for
10. The
back
The centre of the
circle is the logo
of two schools
Represents the
sun ‘shines light’
on the logos of
the two schools
The waves with
websites of two
schools on it
Represent Keuka
lake and the sea
of knowledge
12. The meaning of our design
Two schools give us the opportunities to gain
knowledge, fly overseas to access the international
education environment. The two schools are the
sunshine that leads us to a bright future. It represents
the strong relationship between the students and
teachers of the two schools.
