Globalising Content for an International Audience -

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Graphical recording of my presentation at Content Marketing World Sydney called Globalising Content for an International Audience. Artwork by Kelly Kingman of Kingman Ink.

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Retailers have never been better positioned to achieve sustainable sales growth. Advances in technology enable companies to process vast amounts of data and transform it into operational insights on a previously unattainable scale, yet few businesses have been able to capitalise on this opportunity. Why? Part of the reason is because technology keeps changing. The volume of facts and figures is so large many businesses struggle to process the data passing through their systems. The vision of enabling marketers to mine this information has remained largely unfulfilled for the majority of retailers. While a few retailers are now obtaining key insights after investing millions in pursuit of the perfect system, the truth is most retailers are sceptical of ever seeing ‘big data’ provide benefits that add real value to their business. In this report we show how this situation has been turned on its head, enabling retailers of all sizes to begin tapping into the data that matters most.

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Git is a version control system. We can look at it from that high level. Git is a content tracking system. Some teachers advise us to look at it from that lowered elevation. But I will take you to the very bottom. The floor. The code. The algorithms. The directed acyclic graph of hashed bit sequences made efficient through LZW compression and deferred garbage collection determined by node reachability via hash relationships. “But why?”, you may ask. “Why go this deep?”" Git is a tool that works so well for so many. It mystically corrects anticipated `merge` conflicts. It’s “where did code come from” results from `blame` are impressive. The ability to re-write history through `rebase` is awesome. The globally unique identifier nature of a hash-produced ref is revolutionary. Uber-geeks are magic-slayers. We want and need to know precisely how things work. Like a hard 50 push-up workout, this study will make working with Git at the daily developer level a fraction of the effort — like a mere ten push-ups. Join Matthew McCullough of GitHub and let’s dig into the guts of Git. Delivered on June 17, 2012

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