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Pulling them in perth

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Pulling them in perth

  1. 1. Pulling Them In: What Business Can Learn From the Pied Piper (Perth)<br />by Sarah Mitchell<br />www.globalcopywriting.com<br />
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  11. 11. What Else Changed?<br />
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  14. 14. Lower Cost Per Sales Lead<br />
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  16. 16. SEO<br /><ul><li>25% is on your web page and within your control – KEYWORDS
  17. 17. 75% is off your site where you have less control
  18. 18. Your web designer may not have an SEO focus.</li></li></ul><li>
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  25. 25. Don’t “Post and Hope”<br />

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