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This article discusses how businesses can learn from the story of the Pied Piper of Hamelin to better attract customers. It notes that focusing on keywords for search engine optimization is important but only accounts for 25% of results, while 75% depends on external factors outside a company's control. The article advises businesses not to just create content and hope for the best, but to actively work to pull customers in through strategic marketing approaches.

BusinessTechnology
1 of 27
Pulling Them In: What Business Can Learn From the Pied Piper (Perth) by Sarah Mitchell www.globalcopywriting.com
What Else Changed?
Lower Cost Per Sales Lead
SEO ,[object Object]
75% is off your site where you have less control
Your web designer may not have an SEO focus.,[object Object]
Don’t “Post and Hope”
Pulling them in perth
Pulling them in perth

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