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Google Now Marketing
Jan. 28, 2014•0 likes•2,907 views
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Technology
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What Google Now is, where it's going, and how you can benefit from the ways it's changing internet marketing.
Gil ReichFollow
Principal at Managing GreatnessAdvertisement
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Google Now Marketing
- Google Now Gil Reich (@GilR) Managing Greatness
- Traditional search
- Google Now & Predictive Search 1. What it is 2. Where it’s going 3. What you can do
- What Google Now is
- Traffic
- Weather
- Sports previews & results
- Stock prices
- Flight status
- Birthdays, articles
- Website updates
- How does it know?
- It’s stalking you
- Keep me updated
- Search updates
- Customize
- Suggested search beyond Google & Siri
- Suggested search beyond Google
- Suggested search beyond Google
- Where Google Now is Going
- Nest: Home electronics
- Intel: Biometric patch
- OAA: Integrated into cars
- Future: Recommendations & offers
- Future (maybe)
- Future (maybe)
- Future (maybe)
- What you can do?
- Get your “real” life online
- Get appointments online
- Copy offline relationships online
- Get reviews
- Email action: RSVP
- Google Now: Appointment
- Feed the knowledge base
- Get local listings & reviews
- Social media
- Use schema.org
- Mark up your page
- Feed the knowledge base
- Other suggested search players
- Summary & Closing thoughts
- Think differently …
- The fundamental things apply
- The fundamental things • • • • • Create what your customers want Build relationships Establish authority Engage your users and partners Tell Google what you’re offering
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