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A short history of packaging (Monkigras 2017)

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Big changes are well underway in how software gets packaged and delivered. But even relatively modern takes on packaging goods and services for sale and consumption go back hundreds of years. In this talk, Gordon Haff will take you on a whirlwind tour of packaging. What forms has packaging taken? What problems were being solved? What kinds of trade-offs need to be made? What lessons can we learn? The goal is to step back from specific technology and consider the fundamental objectives and solutions involved in moving from disaggregated one-off things to bundled, standardized, or homogenized packaged goods. And don’t worry. This isn’t another talk about container ships.

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A short history of packaging (Monkigras 2017)

  1. 1. A SHORT HISTORY OF PACKAGING FROM THE UTILITARIAN TO THE EXPERIENTIAL GORDON HAFF @ghaff Technology Evangelist, Red Hat 26 January 2017
  2. 2. WE DON’T NEED NO PACKAGING
  3. 3. ENIAC PROGRAMMING
  4. 4. Appert jar - 1810 De Girard tin can - 1811 Can opener - 1855 American Can Company - 1901 PRESERVING FOOD
  5. 5. Barrels Wooden boxes Corrugated paper - 1871 PROTECTING SHIPMENTS
  6. 6. https://stopdisablingselinux.com/
  7. 7. TRANSACT STANDARDS ROMAN WINE Amphora quadrantal = 39 liters
  8. 8. 1974 Marsh Supermarket in Troy, Ohio
  9. 9. PRODUCTS AS PACKAGES Henry Ford
  10. 10. SOFTWARE PRODUCTS Dependencies Testing Delivery Updates Documentation Support
  11. 11. ISV INDUSTRY Cincom, 1968 Thomas M. Nies Tom Richley Claude Bogardus
  12. 12. General store 1800s
  13. 13. A & P Founded 1859 Self-service 1930s
  14. 14. Condensed milk - 1856
  15. 15. Paperboard carton - 1817 Corn Flakes - ~1906
  16. 16. Hills Brothers coffee - 1900
  17. 17. Beer bottles Beer cans - 1935
  18. 18. What it’s for How to use Warnings Product comparisons Complementary products
  19. 19. Help Documentation Blogs Books Demos Conferences “Playbooks,” manifests, etc.
  20. 20. US nutrition facts label Mandated by FDA 1990
  21. 21. Sherley Amendment prohibits labeling medicines with false therapeutic claims in 1912 (US)
  22. 22. INTEGRATE & BUNDLE
  23. 23. FORTUNATELY WE DON’T DO THAT IN SOFTWARE So you want to DevOps some containers do you?
  24. 24. "Packaging is no longer simply about packaging the object—it is about the unboxing experience and art directing. This is where the process starts for designers today: you work backward from the Instagram image to the unboxing moment to the design that serves it." Grant Wenzlau
  25. 25. PROJECTS TO INTEGRATED PLATFORMS
  26. 26. Display ads Classified ads Crossword puzzles Wire service news Sports Weather Investigative journalism Photos Comics Celebrity gossip Bird cage lining THE BUNDLE: (MOSTLY) FAVORS SELLER
  27. 27. TYING IN TECH Various IBM-related anti-trust cases Pre ~1983 AT&T phones leased by local Bell operating companies Data General v. Digidyne (1985) Microsoft Internet Explorer DRMd ink cartridges
  28. 28. BUT MAY NOT WANT
  29. 29. WHILE PRESERVING FREEDOM TO TINKER
  30. 30. SOFTWARE’S PACKAGED TENSION Open source enables unbundling SaaS aggressively bundles (See also SOG’s The Future of Open Source, June 2016)
  31. 31. CREDITS Amphora: Wikipedia, Ad Meskens https://en.wikipedia.org/wiki/Amphora#/media/File:Amphorae_stacking.jpg Barrel jump: http://www.mountainlifemedia.ca/2014/02/olympic-wish-list-bring-back-the-barrel-jump/ Hunter/gatherer: http://missinghumanmanual.com/?p=777 Floppy disks: George Chernilevsky, Wikipedia Casks: http://www.drinkingcup.net/understanding-maturation-part-1-know-your-casks/ Appert canning jar: Jean-Paul Barbier/Wikipedia Tin can: Sun Ladder/Wikipedia Cat in peanuts: Mitsy McGoo https://www.flickr.com/photos/scmtngirl/92218305 Coke bottle: https://medium.com/digital-packaging-experiences/the-anatomy-of-product-packaging-c746a7d659 7d#.hqiwvnn3g iPhone: iLounge IKEA/GM: Motifake.com
  32. 32. CREDITS Unit pricing: ABC Open source vs. cloud - Illuminata Brand Promise: http://www.watermelonsocial.com/brandpromise/ Model T: Wikimedia Kegs: Micromatic

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