Big changes are well underway in how software gets packaged and delivered. But even relatively modern takes on packaging goods and services for sale and consumption go back hundreds of years. In this talk, Gordon Haff will take you on a whirlwind tour of packaging. What forms has packaging taken? What problems were being solved? What kinds of trade-offs need to be made? What lessons can we learn? The goal is to step back from specific technology and consider the fundamental objectives and solutions involved in moving from disaggregated one-off things to bundled, standardized, or homogenized packaged goods. And don’t worry. This isn’t another talk about container ships.