Pheon: One Game, Two Platforms, Mixed Success
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Presentation for Games: Creating Connections at the 2012 American Association of Museums Meeting in Minneapolis. (Slides with notes: http://www.slideshare.net/georginab/pheon-one-game-two-platforms-mixed-success-12791885)
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Pheon: One Game, Two Platforms, Mixed Success
- 1. Georgina Goodlander Web & Social Media Content Mgr Smithsonian American Art Museum GoodlanderG@si.edu @bathlander
- 3. One Game Two Platforms Mixed Success
- 5. Evaluation Reports w/UXR Consulting Facebook Game Alternate-Reality Games in Casual Gaming Environments tinyurl.com/pheonfacebook In-Museum Game 21st Century Skills, Museum Literacy, and Enjoyment in Museums tinyurl.com/pheonmuseum
- 7. 68 people played. Cost per player = $500+ :(
- 8. Problem #1: Narrative “[The missions] could have been tied more tightly into the narrative; as it stands, it didn't feel much different from ordinary Facebook postings.” “I didn't understand how or if [the missions] related to the gameplay and the storyline of Terra Tectus.”
- 9. Problem #2: FACEBOOK “Facebook games tend to have a lot of busywork with little enjoyment or reward, so there needs to be enough information about the game […] to get me into it.” “… I do not like the idea of games/contests/etc. relying on Facebook as it results in exclusion of those of us who don't like Facebook.” “… playing an ARG via Facebook seems rather lame. Kind of takes the punch out of it.” “Facebook sucks.”
- 10. Problem #3: Marketing “Never heard of or played the game so far. The idea is intriguing…” “I haven't ever heard or played PHEON, but I think it would be interesting to play a game like this…” “I did not know of it, and this type of game seems inaccessible to me. Descriptions of this type of game are often vague, and I don't know how to get involved.” “I'd want to know more about it. I'm still a little fuzzy on what it all means.”
- 11. The on site game
- 12. 21st Century Skills & Museum Literacy :)
- 13. 21st Century Skills: Technology literacy “I liked the interactiveness with the phone, but also how the game wasn’t just texting. The game didn’t rely too heavily on the phone, but instead included art and other clues.”
- 14. 21st Century Skills: Trial and error Player 1: This doesn’t make any sense. Player 2: I think I can actually picture the painting they are talking about. Player 1: We could text them a random guess and see what comes back. They try a random text which fails and they both laugh. Player 2: Random text guess. [shakes head and laughs]
- 15. 21st Century Skills: Re-reading and re-considering Teamwork
- 16. 21st Century Skills: Talking to strangers Inter- generational learning
- 17. Museum Literacy: Engaging with staff
- 18. Museum Literacy: Connecting with art “Some of the clues felt very engaging and it was fun to know that others in the Museum shared my inexperience with the subject matter rather than feeling intimidated by the artwork or those who understood it better than we did.”
- 19. Museum Literacy: Label reading & terminology
- 20. Museum Literacy: Connecting with museum as space & assessing creature comforts “Some of it was silly. It was an excuse to be silly in a museum”
- 21. Museum Literacy: Spatial Navigation & Orientation “This map sucks!”
- 22. So, what do we know? }:| Facebook Game - tinyurl.com/pheonfacebook In-Museum Game - tinyurl.com/pheonmuseum Georgina Goodlander GoodlanderG@si.edu @bathlander