MiGym - an overview for potential customers

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MiGym - an overview for potential customers

  1. 1. Inspiring fitness by connecting people and places. - an overview for potential customersMonday, March 25, 13
  2. 2. Who we are and what makes us different We are 100% focused on mobile and fitness industry J John Kalen Jessica Joe Sampath George CTO Customer Service & Sales UI Design Technical Senior CEO Service Lead Developer We have spun out of Solstice Mobile; and leverage their scalable process for launching and maintaining white label apps. Copyright © 2012, MiGymMonday, March 25, 13
  3. 3. MiGym improves club engagement Sharon Frank Michelle The Overwhelmed The Maturing Adult The Fitness Pro Copyright © 2012, MiGymMonday, March 25, 13
  4. 4. The Overwhelmed Sharon Loves Convenience! • 35 yr. old professional Her Club Delivers: • Mother of • Location Finder two • Class Schedules • Often too • Mobile Calendar busy to workout • Mobile Check in • Joins fitness • Book-it clubs off and on because she can’t • She cancels her seem to membership when she make it doesn’t go for a few • Employer months subsidizes • She wants to have a social membership connection with the club “Because life is unpredictable, but you have to work out” Copyright © 2012, MiGymMonday, March 25, 13
  5. 5. The Maturing Adult - “The Eisenhower Segment” Frank Wants to track to his goals • 67 yr. old retiree His Club Delivers: • Wants to stay • Fitness Tracking active • Goal Setting • Needs fitness advice • Club Challenges • New to joining a • Youtube Channel fitness club • Personal Trainer • Wants a solitary booking workout • Instructor Bios experience • Health care company• Concerned about his subsidizes his quality of life as he ages doctor• Needs fitness advice, proscribed but can be shy about membership “Because life is precious, and we asking have to work together to stay fit” Copyright © 2012, MiGymMonday, March 25, 13
  6. 6. The Fitness Pro Michelle Loves to connect with members • 23 yr. old • Dual income; Her Club Delivers: retail & part time • Fit Friends group x • Social Check-In instructor • Goal Setting • Getting certified in personal • Fitness Tracking training • Scheduling • Checks out new • The opportunity to classes often help people like • Spends significant Sharon and Frank. % of disposable • Loves to connect income on with others at the fitness club • Smiles all the • On a mission to look time great and stay healthy “Because the gym is a great place Copyright © 2012, MiGym to improve people’s lives”Monday, March 25, 13
  7. 7. The front desk connects with members The Front Desk Wants efficiency and effectiveness MiGym Delivers: • Build a personal • Efficient check in connection with • Streamlined Check in members • Inform members: • Push Notifications and Push Promotions • A mobile marketing - Promotions • Flexible Integrated Scheduling including Book-it partner - News & Events • Access to analytics of app usage • Integrated processes - Closings • Innovation and Customization options “Because the the front desk is for connecting with members”Monday, March 25, 13
  8. 8. International Fun Fact: Now translated into 18% of Americans do not consider English to ! Spanish be their first language ! French Source: Infoplease.com ! Italian ! German ! Norwegian Language based on user handset preferences ! Create a moment of WOW for multicultural member and leads ! Attract international travelersMonday, March 25, 13
  9. 9. Why go “Native” for mobile app development? Native Mobile app usage is growing - Native apps are required for a great customer experience ! Home screen presence ! Leverages notifications ! Leverages phone capabilities (e.g. camera, GPS) ! Beautiful design experience ! Payment enablement ! Offline access to content Copyright © 2012, MiGymMonday, March 25, 13
  10. 10. MiGym is making a strong positive impression on industry leaders CBI: “Why did you choose MiGym rather then building your own app?” Bill McBride: IHRSA President and COO of Club One ...rather than develop our own app, it would be better to make use of a firm that’s spread the development costs across numerous clubs. ... and the app continues to evolve via our partnership with MiGym. -See more testimonials at www.migymapp.com Copyright © 2012, MiGymMonday, March 25, 13

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