1. Inspiring fitness by connecting
people and places.
- an overview for potential customers
Monday, March 25, 13

2. Who we are and what makes us different
We are 100% focused on mobile and fitness industry
J John Kalen Jessica Joe Sampath George
CTO Customer Service & Sales UI Design Technical Senior CEO
Service Lead Developer
We have spun out of Solstice Mobile; and leverage their
scalable process for launching and maintaining white label apps.
Copyright © 2012, MiGym
Monday, March 25, 13

3. MiGym improves club engagement
Sharon Frank Michelle
The Overwhelmed The Maturing Adult The Fitness Pro
Copyright © 2012, MiGym
Monday, March 25, 13

4. The Overwhelmed
Sharon Loves Convenience!
• 35 yr. old
professional Her Club Delivers:
• Mother of • Location Finder
two • Class Schedules
• Often too • Mobile Calendar
busy to
workout • Mobile Check in
• Joins fitness • Book-it
clubs off and
on because
she can’t
• She cancels her seem to
membership when she make it
doesn’t go for a few • Employer
months subsidizes
• She wants to have a social membership
connection with the club “Because life is unpredictable, but
you have to work out”
Copyright © 2012, MiGym
Monday, March 25, 13

5. The Maturing Adult - “The Eisenhower Segment”
Frank Wants to track to his goals
• 67 yr. old retiree
His Club Delivers:
• Wants to stay
• Fitness Tracking
active
• Goal Setting
• Needs fitness
advice • Club Challenges
• New to joining a • Youtube Channel
fitness club • Personal Trainer
• Wants a solitary booking
workout • Instructor Bios
experience
• Health care
company
• Concerned about his subsidizes his
quality of life as he ages doctor
• Needs fitness advice, proscribed
but can be shy about membership
“Because life is precious, and we
asking
have to work together to stay fit”
Copyright © 2012, MiGym
Monday, March 25, 13

6. The Fitness Pro
Michelle Loves to connect with members
• 23 yr. old
• Dual income; Her Club Delivers:
retail & part time • Fit Friends
group x • Social Check-In
instructor
• Goal Setting
• Getting certified
in personal • Fitness Tracking
training • Scheduling
• Checks out new • The opportunity to
classes often help people like
• Spends significant Sharon and Frank.
% of disposable
• Loves to connect income on
with others at the fitness
club • Smiles all the
• On a mission to look time
great and stay healthy “Because the gym is a great place
Copyright © 2012, MiGym to improve people’s lives”
Monday, March 25, 13

7. The front desk connects with members
The Front Desk
Wants efficiency
and effectiveness
MiGym Delivers:
• Build a personal • Efficient check in
connection with • Streamlined Check in
members • Inform members: • Push Notifications and Push Promotions
• A mobile marketing - Promotions • Flexible Integrated Scheduling including Book-it
partner - News & Events • Access to analytics of app usage
• Integrated processes - Closings • Innovation and Customization options
“Because the the front desk is for connecting with members”
Monday, March 25, 13

8. International
Fun Fact:
Now translated into 18% of Americans do
not consider English to
! Spanish be their first language
! French Source: Infoplease.com
! Italian
! German
! Norwegian
Language based on user handset preferences
! Create a moment of WOW for multicultural member and leads
! Attract international travelers
Monday, March 25, 13

9. Why go “Native” for mobile app development?
Native Mobile app usage is growing -
Native apps are required for a great customer experience
! Home screen presence ! Leverages notifications
! Leverages phone capabilities (e.g. camera, GPS) ! Beautiful design experience
! Payment enablement ! Offline access to content
Copyright © 2012, MiGym
Monday, March 25, 13

10. MiGym is making a strong positive impression
on industry leaders
CBI: “Why did you choose MiGym rather then building your
own app?”
Bill McBride: IHRSA President and COO of Club One
...rather than develop our own app, it would be
better to make use of a firm that’s spread the
development costs across numerous clubs.
... and the app continues to evolve via our
partnership with MiGym.
-See more testimonials at www.migymapp.com
Copyright © 2012, MiGym
Monday, March 25, 13