2. Identity
• Andrew Tuggle was born and raised in Leo, Indiana and
graduated from Harlan Christian School. He started his
fitness journey in high school, spending much of his time in
the gym or at the local YMCA. He loved the feeling of
working out and was continuously working to improve his
fitness and health. He thrived to set fitness goals and
enjoyed training to be the best that he could be. While at
the gym people would notice his fitness routine and ask for
advice. One of his favorite things became to give people
fitness advice and watch them take ownership of their
fitness journey. It was it helping others reach their fitness
goals that he truly found his calling, so in 2020 he got his
NASM personal training certification. He obtained his
certification while working full time and going back to
school so he understands the importance of having a fitness
plan that will work with a busy schedule, and so has plans
that encompass home workouts as well as training on how
to work out successfully within the gym culture.
3. Profession
Potential Job Titles:
Personal Trainer
Gym Owner
Athletic Trainer
Hero Archetype – Inspire others by showing the
challenges you have overcome. Challenge yourself.
Get Physical(Work Out).
4. Target Audience
• Demographics: 18-45 years old, moderate athletic
ability, located in America.
• Psychographics: Works out, moderate – active lifestyle,
works out 3+ times per week.
• Ideal Audience Members: People who workout 4-6x per
week but are having a hard time gaining muscle or
losing weight.
5. Goals
Short Term: (1st Year In Business)
• 6 Personal Training clients paying $500/Mo
Mid Term: (2025)
• Open my own gym
Long Term: (2050)
• Own multiple gyms
6. Skills Analysis
Basic Skills Needed Are:
• Time Management
• Communication
• Sales
• Marketing
• Branding
• CRM Software
• Training Software
7. PROMISE
I would like to help average people meet their fitness
goals and become educated about their body in a way
that will help them to lead a healthy life.
8. Credentials
Work Experience:
• 15 years of Training Friends
and Family
• NASM certified personal
trainer
This Photo by Unknown Author is licensed under CC BY-SA
9. Competition
Mike Warner
• Education: Nutrition Certification
thru Precision Nutrition, One year
as a CrossFit coach
• Leadership Experience: None
listed
• Skills: Working with Athletes,
various fitness levels
• Online Presence: No Linked in
profile, two online websites
presence for trainers. One Online
Review. No pictures on his
profile.
Andrew Tuggle
• Education: NASM Certified
Personal Trainer
• Leadership Experience: 5 years of
a supervisor and trainer in his
industry
• Skills: Bodybuilding, personal
training,
• Online Presence: None yet for
personal training.
11. Networking and Marketing
Organizations
• NASM Conferences
• Existing Relationships with
Local gyms
Digital Marketing
• Instagram, Facebook Page
• Linkedin Profile
• Website with integration for
fitness app training software
12. Professional Development
• Formal Education
• Obtain a nutrition certification from Precision Nutrition
• Technical Skills
• Learn the Crm for the Trainerize app and how to integrate it into
client intake and management software
• Soft Skills
• Join a network marketing group and do a presentation about
different types of fitness training
• Mentor
• Talk with local gym owners to arrange to shadow them to go over
gym operations, look over a familiarize myself with trainer contracts
and marketing in the gym.
13. REFERENCES
• NASM Optima Confrence (2020) Retrieved July 26th from
https://web.cvent.com/event/c7d5c74b-f19a-4ce7-8f62-
484f546ae1c2/websitePage:f5f1940b-980e-4398-96f6-
3b681ef5e4a3
• Thumbtack.com. (2020) Personal Trainers in Fort Wayne
Retrieved July 26th 2020 from
https://www.thumbtack.com/in/fort-wayne/personal-
trainers/mike-
warner/service/314198347856232663?category_pk=122325513
795633420&keyword_pk=102906937047272194&lp_request_p
k=396673544446525451&service_pk=314198347856232663&zi
p_code=46801&click_origin=pro list%2Fclick pro
name&is_sponsored=false&project_pk=
