1. Radio Station Name: Amplified Radio, this name gains the audience's
attention, increasing people's interest for the station.
Target Audience
Demographics:The radio station will be aimed at 16-30 age group, 70% male and 30% female. This is because our
stories and presentation style will be aimed more towards the male population.
Geo-Demographics: This type of radio station will be broadcast locally (Grimsby And Cleethorpes) as it will
only announce local news stories.
Psychographics: The attitudes of our audience is important. Our radio stories will be targeted towards people
who care about their local area and the people within as well as the activities that surround it. Because of the
high population in men, we will focus on hobbies that men enjoy typically to the area.
Socio Economics: The socio economics groups will be E-B as the population of a town such as Grimsby have
many different people that come from different economically backgrounds create a variation of income people
make.
Genre: Local news stories ranging from simple such as a local event to
the more extreme such as crime.
Due to the age range we have chosen it would seem appropriate to go
with an alternative theme and feel for the station because it's a genre you
associate with the age group.
Planning
