Grimsby will not be visited by the Coca-Cola Christmas truck this year, as the town is not included on the truck's tour of the UK. The nearest stop will be in Bridlington. The author chose this story because local audiences are interested in learning about popular annual events. Discussing the truck tour's schedule relates to news values of currency, closeness to home, and continuity that audiences care about. The story could generate differing public opinions through interviews and needs to avoid discrediting Coca-Cola to prevent potential legal issues.