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Genesis C-Tides
Genesis C-Tides

the Principles of marketing in the 21st century.

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MARKETING How will customers find you and what will you say to them Satish Madhira
SOURCES OF FAILURE IN STARTUP PLANS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING: HELPS FILL THE PROSPECT FUNNEL Universe of prospective customers Has a need (Prospect) Marketing Pays or commits for service(Customer) Target segment (Suspect)
PREAMBLE: CUSTOMERS BUY SOLUTIONS- NOT PRODUCTS OR SERVICES Product Problem being solved Hammer Hole Walkman Portable music Car Personal transport Rolex, RollsRoycee ??
STEPS TO A SUCCESSFUL MARKETING PLAN
STEP 1: TARGET THE MARKET LIKE A BULLS EYE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 2: DEVELOP A CRYSTAL CLEAR USP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 3: GET THE RIGHT ATTRIBUTE MAP FOR THE PRODUCT OR SERVICE Source of attribute map concept: The Enterpreneurial Mindset, Rita Gunther Mcgrath Case study: Cornerstone shirts Basic Discriminator Energizer Positive Non-negotiable Delivery within 1 day Differentiator Odd-sizes availability Customized shirts Exciter Premium shirts at 50% the cost of its competitors Negative Tolerable Cant try the shirt I need Disatisfier Low brand recall Enrager None Neutral So What? Presence of ties and belts Parallel Can sell other customizable products
STEP 4: IDENTIFY CONSUMER CHAIN LINKS-SETUP THE RIGHT DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 5: PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USE 7 LAWS OF COMPLIANCE IN YOUR MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ref: Influence, science and practice by Robert B Cialdini

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Marketing

  • 1. MARKETING How will customers find you and what will you say to them Satish Madhira
  • 2.
  • 3. MARKETING: HELPS FILL THE PROSPECT FUNNEL Universe of prospective customers Has a need (Prospect) Marketing Pays or commits for service(Customer) Target segment (Suspect)
  • 4. PREAMBLE: CUSTOMERS BUY SOLUTIONS- NOT PRODUCTS OR SERVICES Product Problem being solved Hammer Hole Walkman Portable music Car Personal transport Rolex, RollsRoycee ??
  • 5. STEPS TO A SUCCESSFUL MARKETING PLAN
  • 6.
  • 7.
  • 8. STEP 3: GET THE RIGHT ATTRIBUTE MAP FOR THE PRODUCT OR SERVICE Source of attribute map concept: The Enterpreneurial Mindset, Rita Gunther Mcgrath Case study: Cornerstone shirts Basic Discriminator Energizer Positive Non-negotiable Delivery within 1 day Differentiator Odd-sizes availability Customized shirts Exciter Premium shirts at 50% the cost of its competitors Negative Tolerable Cant try the shirt I need Disatisfier Low brand recall Enrager None Neutral So What? Presence of ties and belts Parallel Can sell other customizable products
  • 9.
  • 10.
  • 11.