The growth of forest
🔥 California is on fire.
🔥 Washington is on fire.
🔥 Oregon is on fire.
🔥 Montana is on fire.
🔥 British Columbia is on fire.
🔥 Nova Scotia is on fire.
🔥 Greece is on fire.
🔥 Brazil is on fire.
🔥 Portugal is on fire.
🔥 Algeria is on fire.
🔥 Tunisia is on fire.
🔥 Greenland is on fire.
🔥 The Sakha Republic of Russia is on fire.
🔥 Siberia is on fire.
The intensity and increase
of serious storms?
What is the GDS-Index?
The Global Destination Sustainability Index (GDS-Index) is a collaborative business initiative
created to help Destinations, Event Planners and Suppliers improve, promote and recognise
the sustainable practices of their city and events.
IMPROVE PROMOTE RECOGNISE
The GDS-Index is a collaborative project between ECM, ICCA, IMEX and MCI.
MCI is responsible for the benchmarking, assessment and consulting of cities
and overall programme management.
An Industry Initiative
Since March 2016, 40 cities from 5 continents have
contracted, with many more in conversation:
Our Vision: A Network of Collaborating Destinations
Our goal is to have 100 global
destinations by 2020
How do we drive destination sustainability?
DMOs and CVBs benchmark performance
and initiatives against other cities. They
improve their strategy
For the full list of rankings please visit www.gds-index.com
Experts assess destinations’
Environment, Social, Supplier and
Destinations efforts promote on blog,
social media and Whitepapers
The Scandinavian Destination Sustainability Index – the precursor to the
GDS-Index - was recognised with the UN WTO Award for Innovation.
“The unique feature of the GDS-Index is that this is
a bottom-up phenomenon, driven by the
We believe this is an excellent platform for leaders
in sustainability from every region to showcase
their policies and good practices, and for any
ambitious destination to swiftly improve their
Martin Sirk, CEO of ICCA
The GDS-Index: Promoting Best Practice
Recognise and Reward Effort, Innovation and Performance
In November 2016, at the ICCA world Congress, the GDS-Index
released its first-ever ranking of the participating cities.
The Leadership Award was presented to Gothenburg and the Innovation Award
to Helsinki for their pioneering Greening Events project.
Ten Key Insights
DMOs as an
– the need to
1. Leadership Drives Excellence
In 2010 Gothenburg created a strategy to be the leading
global sustainable events destination by 2021
2. Long Term Co-created Strategy a Necessity
Zürich Tourism’s "Sustainability Concept 2015+” is a holistic development
strategy with goals for the destination as well as the organisation.
4. The Sustainable Food Revolution
Food is being used not only to nourish, but to demonstrate the sustainability
commitments of a destination, planners and event owners.
UNITED AGAINST WASTE
Zurich hotels have reduce their food waste by 42%
5. Targeted Storytelling
Advertising is out, storytelling is in. DMO's are segmenting consumer profiles and
developing more reactive and nuanced content based on Big Data.
Glasgow CVB is employing the local community to help sell the destination with
their personal stories.
The Wonderful Copenhagen #BeeSustain program uses humour and originality to
engage clients around biodiversity and sustainability issues.
6. Sustainability as an catalyst of economic development
In the next 2 years Glasgow will host 20 energy and sustainability industry-related meetings,
which will deliver nearly 60,000 delegate days and boost the city’s economy by more than
7. Peak tourism – the need to engage the community
The new Barcelona 2020 Tourism Strategy aims to better
integrate tourism and events into the running of the city with
an objective to increase the social and economic returns for
9. Collaborate and co-innovate
Solving environmental and social challenges requires a combination of short
term action and longer term systemic change. Collaboration is key.
A sustainable destination is good for business, good for citizens and
good for delegates
2017 INDEX - CALL TO ACTION
Volunteer to join the taskforce
Share your stories to
For more information: www.gds-index.com www.facebook.com/GDSIndex/
MCI Group Sustainability Director
MCI Regional Sustainability Director (APAC)
“The unique feature of the GDS-Index is that this is a bottom-up
phenomenon, driven by the destinations themselves. We believe
this is an excellent platform for leaders in sustainability from every
region to showcase their policies and good practices, and for any
ambitious destination to swiftly improve their competitiveness.”
Martin Sirk, CEO of ICCA
Join us in driving the industry forward!