Mobile marketing 101

2,093 views

Published on

Published in: Business, Technology
2 Comments
10 Likes
Statistics
Notes
No Downloads
Views
Total views
2,093
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
131
Comments
2
Likes
10
Embeds 0
No embeds

No notes for slide

Mobile marketing 101

  1. 1. Kimberly Reynolds / May 2013 / kim@socialnotz.comMOBILEMARKETING10111Saturday, May 18, 13
  2. 2. THE SCOOP2❶ ❷❸The mobile revolution Lots of statisticsOK, I’m convinced❹What do I do now?2Saturday, May 18, 13
  3. 3. AMAZING!!3Mobile is the new blackUnbelievable statistics prove that mobile isnot a fad.Just how pervasive is mobile? Check thisout:3Saturday, May 18, 13
  4. 4. EWWW....4❶❷❸6.8 billion people on the planet4 billion of them use a cell phone, but...Only 3.5 billion of them use a toothbrush!4Saturday, May 18, 13
  5. 5. ATTACHED591% of adults have their mobile phoneswithin arm’s reach 24/7.25% of Americans use ONLY mobiledevices to access the internet.There are 5X as many CELLPHONES inthe world as there are PCs.5Saturday, May 18, 13
  6. 6. 82% of US adults own a cellphone6Saturday, May 18, 13
  7. 7. OPPORTUNITY790%of text messages are read within3 MINUTESof being delivered.7Saturday, May 18, 13
  8. 8. LOCATION8Of the 95% of people whoused their mobile deviceto look up LOCAL information...8Saturday, May 18, 13
  9. 9. HELLO!961% called :)9Saturday, May 18, 13
  10. 10. 59% Visited10Saturday, May 18, 13
  11. 11. Mobile vs. TV114.4 BillionMobileSubscribers4.2 BillionTelevisionViewers11Saturday, May 18, 13
  12. 12. MOBILE WEB12Where do you useyou phone?12Saturday, May 18, 13
  13. 13. IT’S SOCIAL13g+55% of all social networkingactivity occurs on amobile device13Saturday, May 18, 13
  14. 14. PHONES14Texting Photos E-mail90.5% 83.4% 77.8%14Saturday, May 18, 13
  15. 15. TABLETS15Search E-mail Social73.9% 73.6% 67.5%?Tablet owners twice as likely to make a purchase with their device.15Saturday, May 18, 13
  16. 16. ACTION169 out of 10mobile searcheslead to action!OVER HALFlead toa sale!16Saturday, May 18, 13
  17. 17. Good News:•Over 60% of peopleaccess social media/blogsvia a mobile device• Those people are buying!Bad News:•If your site is not mobile-friendly, they will leave.• When they leave, they willfind your competition.17Saturday, May 18, 13
  18. 18. YIKES!!1860% of web uses say they expect a site toload on their phone in 3 seconds or less!74% are only willing to wait 5 seconds orless for a website to load before leavingthe site.Feeling defeated? Don’t! There is away...18Saturday, May 18, 13
  19. 19. YES WE CAN19We can fix that!Easy steps to make sure you are not missing out onthe traffic that you have worked so hard for.The Problem: Your website is not mobile-friendlyThe Solution: Screen agnostic, responsive design19Saturday, May 18, 13
  20. 20. RESPONSIVE20ScreenagnosticWhitespaceOne - clickcallsBig, easy topush buttonsMobileFriendly20Saturday, May 18, 13
  21. 21. PROCESS21How does it work?Basic steps to make sure users canaccess your site and easily read yourcontent.ChangetemplateWordpressJetpackTest onall devicesDon’t forgetemail!21Saturday, May 18, 13
  22. 22. QUESTIONS22?Ask me on Twitter: @qrkim Ask me on Google+: gplus.to/qrkim22Saturday, May 18, 13

×