This document provides an overview of how non-profit organizations can utilize social media. It begins with basic definitions and examples of how social media can help with tasks like research, communications, and fundraising. Statistics on popular social media platforms like Facebook, Twitter, and YouTube are presented. The document then discusses best practices for non-profits, including maintaining an authentic voice and empowering advocates. It concludes with tips for creating a social media plan and quick ways non-profits can use platforms like blogs, Facebook, and LinkedIn.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
The marketing might of modern public relationsBob Pickard
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Social Media Marketing vs. Traditional MarketingHerringbone
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Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
The marketing might of modern public relationsBob Pickard
Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
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What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore
Short presentation introducing myself and explaining the services that I provide as a communications and information management consultant for NGOs, UN agencies, the Red Cross Red Crescent and non-profit organizations.
Social Media For Non-Profit AdministratorsEAHarter
A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
At our #SocialCloud on Monday 3rd June 2013, Dirk Singer presented his thoughts on Social ROI and where he feels it fits with current commercial activity.
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Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
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This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
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Putting Social Media to Work For Non-Profit Organizations
1. Putting Social Media to Work For
Non-Profit Organizations
Gary Moneysmith
Interactive Strategy Director
gary@cpvinc.com
@garymoneysmith
2. Putting Social Media to Work For
Non-Profit Organizations
1. Overview
2. By the Numbers
3. 5 Ways Social Media Overlays Nicely
With Non-Profit Organizations
4. State of the Union
5. Planning Your Social Media System
6. Quick Tips: 3 Ways to Use...
3. What is Social Media?
Social media is an
umbrella term for
digital tools that let
you share information
and network with
others.
4. Social Media Can Help With...
Research Crisis Communications
Customer Service Sales/Donations
Brand Awareness/Affinity
PR Traffic Building Networking
Recruiting Volunteer Support
Relationship Building Special Offers
Promotions Education Fun
...if you don’t do these things, you don’t need social media.
5. The Big (Dirty) Secret
It’s not about tools & technology.
It’s about conversations.
6. Finished setting up
your blog, Facebook
group and Twitter
account?
Congrats!
You’re 1% done.
Now let’s get to work
7. By the Numbers...
Facebook
• Founded in 2004 as “The Facebook”
• 200+ million accounts
• 122 million visitors/day
• 57% female
• Fastest-growing demo is over 55, which
expanded 25% in July ‘09 alone
Sources: Compete.com; “2009 Social Network Analysis Report”
http://www.facebook.com/press/info.php?statistics
9. By the Numbers...
Facebook
If Facebook were a country, it would be the
5th most populated - just ahead of Brazil.
Sources: Facebook.com Press Room > Statistics
10. By the Numbers...
Twitter
• Approximately 23 million accounts
• Over 3 million “tweets” per day
• Grew 1,551% between June 2008 and
June 2009
Source: Compete.com data for June 2009.
11. By the Numbers...
Twitter
Today, 54% of Fortune 100 companies !
are on Twitter for:
1. News updates (94%)
2. Customer service (67%)
3. Marketing and promotions (57%)
4. Employee recruitment (11%)
Source: “Twitter is top social media platform at Fortune 100 companies,” Mashable, Aug. 3, 2009
12. By the Numbers...
YouTube
13 HOURS
• Amount of video uploaded every minute
100,000,000
• Number of YouTube videos viewed/day
65,000+
• Number of videos uploaded/day
Sources: Wikipedia.com
13. By the Numbers...
Mobile Access
65 million+ active users currently
access Facebook through mobile
devices
Mobile device users are almost 50%
more active than non-mobile users
180+ mobile operators in 60 countries working to
deploy & promote Facebook mobile products
http://www.facebook.com/press/info.php?statistics
14. By the Numbers...
Millenials
• Age 14 - 24
• By 2010, Millenials will outnumber Boomers
• Spend 16+ hrs/week online
• 96% have joined social networks
• 30+ text messages sent/day
• They REALLY care what their friends think
16. Or maybe like this guy?
It’s not scary.
It’s actually pretty fun!
17. The State of the Union
“The word blog is irrelevant. What's
important is that it is now common, and will
soon be expected, that every intelligent
person (and quite a few unintelligent ones)
will have a media platform where they share
what they care about with the world.”
Seth Godin
Marketing Guru/Author
18. The State of the Union
Customer Expectations
93% of social media users believe a company
should have a presence in social media
85% of social media users believe that a
company should go further than just
having a presence on social sites and should
also interact with its customers.
Cone, business in social media study, september 2008
19. The State of the Union
Power & Influence
90% of people believe that personal recommendations
are a trustworthy source of information
67% of respondents consider personal
recommendations as an important source of
information when researching/considering a product
or service
42% of online consumers have changed their mind
about a brand they were going to buy after reading
reviews
AOL and Henley Centre (2007)
20. The State of the Union
Communications Shift
“Marketers don't understand channels where
you have to talk and listen at the same time.
The marketing industry's idea of a two-way
communication is to put an 800 number or a
web address in an ad and take orders.”
Josh Bernoff
June 30, 2009
Co-Author of “Groundswell”
21. The State of the Union
Communications Shift
“We want to talk to you,” they say. “But we
don't want to hear back from you. Unless you
want to place an order, and if so click here.”
Josh Bernoff
June 30, 2009
Co-Author of “Groundswell”
22. The State of the Union
Where does Social Media Live?
Marketing
Customer
Technology
Service
23. The State of the Union
Old Wine in New Barrels...
“You can make more friends in two
months by becoming interested in
other people than you can in two
years by trying to get other people
interested in you.”
“...want to make people laugh at
you...talk incessantly about
yourself.”
Originally published in 1936
15 million copies sold globally
24. 5 Ways Social Media Overlays Nicely
With Non-Profit Organizations
• Authentic - Not Corporate
• Open to Frequent, Informal Updates
• Word-of-Mouth Based
• Low Expense (Relatively)
• Humanizing
25. Authentic - Not Corporate
Expectations for authenticity and heart felt
communications; speak in an approachable,
conversation style & people will feel it.
“Hey did you guys read
that latest press release?
Normal people don’t do this.
26. Open to Frequent, Informal Updates
Social media sites, especially Facebook and
Twitter, allow you to share frequent
conversational updates to your friends and
followers quickly and easily.
Keep them short & sweet so
you don’t over do it.
28. Word-of-Mouth Based
Ready access to friends-of-friends via social
networks
Remember the Faberge Organic TV Commercial?
1970’s
“...the girl tried the shampoo
told two friends, who in turn
told to more friends the next
day and they also told two
friends...”
Now
“...she told 576 people on Facebook and 897 followers on
Twitter; she got 45 re-tweets and 62 replies...”
29. Word-of-Mouth Based, Cont.
Repositions the Ask
When you’re asked for donations, support or to
volunteer - how do you respond?
Asked By A Stranger Asked By A Friend
Empower your advocates!
30. Low Expense (Relatively)
While most social
media tools are free of
charge, the currency
of social media is
TIME. How much can
you afford? The more
you invest, the more
you’ll reap.
Ahem, good consultants help you plan the most efficient
strategy -- saving you time (money) and possible pitfalls.
Even Tiger Woods has a swing coach!
33. Humanizing, Cont.
“The heart has reasons that reason does
not understand.”
Jacques Bénigne Bossuel.
Why do you do what you do?
(Don’t tell me it’s the big bucks).
What can you share
to inspire me to help you?
35. Social Media Planning
1 - Investigation
Develop a Strategic Plan starting with an audit/analysis that
includes:
• Clearly stated business objectives/goals and how social media
metrics tie into them. Answer the question “How will we
measure success?”
• List of key blogs, social networks, etc. ranked on importance
• Identification of key leaders and influencers - individuals or groups
• Highlighted best practices by competitors
• Keyword/SEO analysis
• Final Product: A strategic implementation plan detailing specific
social media tactics and supporting cross channel support
36. Social Media Planning
2 - Participation
Begin participation in select online communities, networks and
blogs; monitor key influencer Twitter messages
Goal is to be identified as a
community member - not a TOURIST!
• Add blog comments - People start to recognize you
• Set up Twitter account; follow others - Monitor conversations
• Set up Twitter keyword monitoring - Stay alert!
• Give interviews to respected bloggers
Learn about people & topics -- and how to engage!
37. Social Media Planning
3 - Implementation
Based on your research and field experience, what’s the best
way to have the most valuable, meaningful interaction with
people?
•Blog
•Facebook
•Twitter
•Podcasts/Vodcasts
•Branded Community/Social Network (Ning)
•Wiki
•Blogger Online Media Outreach
•Mobile Access
•User Generated Content
•Nothing, Everything or In-Between
38. Social Media Planning
4 - Interaction
Now that the branded tools are place, what should we say?
To begin formulating an answer, think about the most
meaningful business interactions that take place in “real” life.
Image the perfect “virtual” professional seminar or trade
show...
•Networking
•Finding information - or helping others...
•Insider tips/buzz/predictions
•Research/product development updates
•End user feedback
•Relationship building
•Thought leadership
•Increase brand awareness/affinity
•So much more...
39. Social Media Planning
4B - Editorial Workflow/Schedule
Who’s responsible for what and how often?
Develop an agreed-upon division of labor to manage your social
media strategy possibly including...
• Editorial content development
• Replying to blog posts & user comments
• Facebook fan/friend management & engagement
• Twitter updates/replies
• Blogger outreach & interface
• Cross posting from on channel to others (some can be
automated)
• Monitoring
• Measurement & refinement
40. Social Media Planning
5 - Intelligence
How do we make sense of this all?
Establish reporting metrics and a committed group to review
progress and report information to internal stakeholders. That is,
make sure the right people get the right information at the right
time. Make refinements over time.
“Everything that can be counted does not
necessarily count; everything that counts
cannot necessarily be counted.”
Albert Einstein
41. Quick Tips
3 Ways To Use
For Non-profit Organizations
42. Quick Tips
3 Ways To Use
For Non-profit Organizations
• Record candid “interview” conversations with people who
exemplify your organization; could be employees,
beneficiaries, supporters or other key stakeholders.
• Video your organization at work; capture the nuts-and-bolts
“behind-the-scenes” so people can better understand what
you actually do and where their donations go.
• Share your successes, no matter the size. People like to offer
support to battles that can be won, so show the “payoff” of
you work even if done modestly.
43. Quick Tips
3 Ways To Use
For Non-profit Organizations
• Follow members of your organization’s “ecosystem” - key
supporters/detractors, vendors, community groups,
politicians, employees to stay appraised of any news and
gossip.
• Follow people you’d LIKE to know - other non-profit
industry leaders, potential donors/sponsors, rising stars,
etc. Exchange messages to begin a modest dialog/
relationship.
• Establish an open line of communication with the press
(traditional and new media) to increase your chances of
quick, accurate reporting on news related to you.
44. Quick Tips
3 Ways To Use
For Non-profit Organizations
• Add connections to your LinkedIn “professional Rolodex”
including work associates, former co-workers/employees,
vendors and partners; the more complete your network is,
the more powerful it becomes.
• Find relevant LinkedIn subject matter groups; ask questions
or provide answers to provide de facto “exposure” to
yourself and organization.
• Don’t underestimate the power of weak links. Friends of
friends are much more likely to help you than strangers.
45. Quick Tips
3 Ways To Use
For Non-profit Organizations
• Blogs can be used as your online hub into which other social
media tools are plugged; you control a blog website whereas
you don’t “own” other properties (Twitter, Facebook, etc)
• Post regular updates to establish your organizations voice &
personality. Invite comments and feedback to encourage
conversation.
• Blog posts/pages will get indexed by search engines thereby
helping your presence and ranking in search engine results
-- AKA, expanding your digital footprint.
46. Quick Tips
3 Ways To Use
For Non-profit Organizations
• Create a fan page or group and add “friends.” Friends
follow friends -- birds of a feather flock together; leverage
the exposure of this viral nature.
• Post frequent updates on relevant happenings with your
organization; great way to politely remind your fans of the
great work you’re doing/accomplishing. Increases your
brand awareness and affinity.
• Upload photos -- people LOVE photos, especially when their
own faces are in them. Offer snapshots from recent events,
outings, fundraisers, etc. Let people literally SEE
themselves as a part of your organization. Increases brand
loyalty and support.
47. Questions?
Gary Moneysmith
Interactive Strategy Director
gary@cpvinc.com
@garymoneysmith