This document discusses client engagement for a CRM company. It involves researching the client's company, understanding their needs, and explaining how customized solutions can help meet those needs. The document also mentions exploring the company's unique value proposition compared to others and explaining their mission or purpose. Finally, it lists various marketing communication channels that could be used like advertising, personal selling, sales promotions, direct marketing, and public relations.

1. CRM Gaurav Paul

2. CLIENT ENGAGEMENT
Research about company
Understand the need
How you can help?
Customized solutions.
Why you are different than others? What’s your USP
Explain about our motive

3. Advertiseme
nt
Personal
Selling
Sales
Promotions
Direct
Marketing
Public
Relations
MARKETING COMMUNICATION