Written Communication Unit 5: Writing for media and Creative Writing

1. Prepared and presented by,
N. Ganesha Pandian,
Assistant professor,
Madurai school of management
IyearISemester
1MSM-MBA

2.  Features for publication (Newspapers,
magazines, newsletters, notice-board)
 Case studies
 Short stories
 Travelogues
 Writing for children
 Translation
 Techniques of writing
MSM-MBA 2

3.  Writing for media includes new releases,
feature stories, interviewing for print and
broadcast and other information gathering
technique.
 It explores the linkage between print,
broadcast and public relations styles; outlines
the nature of good writing and synthesis and
integrates professional skill and concepts
MSM-MBA 3

4. 1. Accuracy
2. Completeness
3. Efficiency
4. Precision
MSM-MBA 4

5. 1. Talent
2. Persistence
3. Patience
4. Ability to face criticism
5. Imagination
6. Technical ability
MSM-MBA 5

6.  A publication refers to the act of making content
which is to be publicly known.
 It is commonly used for the distribution of text or
images on paper, or to the posting of content on a
website or any writing of which copies are published
for distribution to the general public with the
consent of the author
 Publication include books, periodicals, magazines,
scholarly journals, newspapers, annual reports,
product catalogues, newsletters, notice boards
MSM-MBA 6

7.  Newspaper include articles focusing on
current events, which sometimes have
connections to the past, relevant to a local
area or an entire nation
MSM-MBA 7

8. 1. Contents of newspaper
2. Gathering information for newspapers
3. Writing and Editing
4. Printing the newspaper
MSM-MBA 8

9.  Magazines referred to as popular press
publications because articles are often written
by journalists, who gather information from
various sources and synthesize it into their
stories or reports
 Examples of magazines:
Newsweek, Time, Scientific American and U.S
news and world report
MSM-MBA 9

10.  A newsletter is a publication that, if written
well, not only disseminates information; but
reminds, guides and instructs those who read
it. A newsletter is a regularly distributed
publication generally about one main topic
that is of interest to its subscribers
MSM-MBA 10

11. 1. Nameplate
2. Body
3. Table of contents
4. Masthead
5. Heads and titles:
i. Headline
ii. Kicker
iii. Deck
iv. Subhead
v. Running head
vi. Continuation heads
MSM-MBA 11
P.T.O

12. 6. Page numbers
7. Bylines
8. Continuation lines
i. Jump lines
ii. Continuation heads
9. End-signs
10. Pull quotes
11. Photos/Illustrations
i. Mug shots
ii. Captions
12. Mailing panel
MSM-MBA 12

13.  Company newsletters
 Consumer newsletters
 Organization newsletters
 School newsletters
MSM-MBA 13

14.  A notice board is a surface intended for the
posting of public messages, e.g to advertise
items wanted or for sale, announce events or
provide information.
 Notice boards are simple and easy way of
passing on information and keeping people
informed
MSM-MBA 14

15. 1. Recognize employees for
achievement
2. Assign responsibility
3. Provide relevant information
4. Appealing presentation
MSM-MBA 15

16. 1. Provide information
2. Sense of community
3. Fostering inspiration
4. Promote efficiency
MSM-MBA 16

17.  Case study refers to the collection and
presentation of detailed information about a
particular organization, industry and business
or any individual, group, community etc., It
may be either about any particular problem
of any special achievement of an entity. It is
a form of qualitative and descriptive
research
MSM-MBA 17

18. 1. “Iceberg” cases
2. “incident” cases
3. “Illustrative” cases
4. “Head” cases
5. “Dialogue” cases
6. “Application” cases
7. “Data” cases
8. “Issue” cases
9. “Prediction” Cases
MSM-MBA 18

19. 1. Thorough knowledge of the concerned
subject
2. Ability to be analytical
3. Ability to evaluate
4. Ability to draw inferences
5. Ability to do critical thinking
MSM-MBA 19

20. 1. System approaches
2. Decision approaches
3. Behavioral approaches
4. Decision approaches
5. Strategy approaches
MSM-MBA 20

21. A short story is fictional work of prose that
is shorter in length than a novel.
Edgar Allan Poe, in his essay “The Philosophy
of composition”
MSM-MBA 21

22. 1. Short
2. Concise
3. Single impression
4. Personal experience and prior
knowledge
MSM-MBA 22

23. 1. Plot
2. Setting
3. Characters
4. Theme
MSM-MBA 23

24.  Choose a narrative point of view
 Create a protagonist or main character
 Create a problem or conflict, for the protagonist
 Establish believable characters and settings
 Build tension in the story
 Create a crisis
 Resolve tension
MSM-MBA 24

25.  Meaning of travelogue
Travelogue is a description of someone’s
travels, given in the form of narrative, public
lecture, slideshow or motion picture.
Travelogue is usually a single person’s account
of a trip, journey
MSM-MBA 25

26.  To cherish the personal experience
 To attract other travelers to visit that
place
 To share the photos
MSM-MBA 26

27.  Writing for children requires vivid
imagination, good speech, enthusiastic
creativity and the ability to put yourself in
the mind of a child
MSM-MBA 27

28. 1. Choose the age category of the book you
wish to write
2. Choose a genre within your category
3. Have a general idea of plot or set of
characters in storyline
4. Create character sketches
5. Create an outline
6. Write the beginning
7. Write the middle
8. Create climax
MSM-MBA 28

29.  Identification
 Obstacles
 Language
 Lesson
MSM-MBA 29

30. 1. Encourages imagination
2. Creates a bond
3. Learning tool
4. Instills love for learning
MSM-MBA 30

31.  Translation is the communication of the
meaning of a source-language text b y means
of an equivalent target-language text
whereas interpreting undoubtedly antedates
writing, translation began only after the
appearance of written language
MSM-MBA 31

32.  Vital for multinationals
 External affairs of a nation
 Cultural interchange
 Transfer of news
 For the realization of global village
 To boost tourism
MSM-MBA 32

33.  Administrative translation
 Commercial translation
 Computer translation
 Economic translation
 Financial translation
 General translation
MSM-MBA 33

34.  Adaptation and selection of word
 Care in word choice
 Using thesaurus
 Writing effective sentences
 Developing logical paragraph
MSM-MBA 34

35. 1. Use familiar and simple words
2. Choose short over the long word
3. Use technical words with caution
4. Use strong, vigorous words
5. Use the concrete words
6. Favor active over passive verbs
7. Avoid overuse of camouflaged verbs
MSM-MBA 35

36.  A thesaurus is a dictionary of synonyms, in
which the words are arranged in groups that
have similar meanings (e.g) (correct,
accurate and exact)
MSM-MBA 36

37.  Emphasis on short sentences
1. Adapt sentences to readers
2. Clear sentences result from orderly thinking
3. Clear sentences have several qualities
4. Length is the most important quality; long
sentences are hard to read
5. Keep sentences short for readability
MSM-MBA 37

38.  Giving the paragraph unity
 Keeping the paragraph short
 Putting topic sentences to good use
 Omitting unnecessary detail
 Making the paragraph move forward
MSM-MBA 38

39. MSM-MBA 39