Written communication unit 2: social communication cover Anna university syllabus BA 7108

1. Prepared and presented by,
N. Ganesha Pandian,
Assistant professor,
Madurai school of management
IyearISemester
1MSM-MBA 2016

2.  Blogs
 Reviews (films, books)
 Posting comments
 Tweets
 Cross-cultural communication
 Gender sensitivity In communication
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3.  Social communication is a field of study that
primarily explores the ways information is
perceived, organized, transmitted and
understood and its impact on social purpose
and functions
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4. 1. Formal social communication
2. Informal social communication
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5. 1. Confusing communication
2. Giving too little or too much information
3. Repetitive communication
4. Speaking out of box
5. Talking too slowly
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6. 1. Blogs
2. Reviews
3. Posting comments
4. Tweets
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7.  Blog is an abbreviated version of “weblog”,
which is a term used to describe websites that
maintain an ongoing chronicle of information
 A blog features diary-type commentary and links
to articles on other websites, usually presented
as a list of entries in reverse chronological order
 Blogs range from the personal to the political
and can focus on one narrow subject or a whole
range of subjects
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8.  Blogs tend to have a few things in common:
1. A main content area with articles listed
chronologically
2. An archive of older articles
3. A way for people to leave comment about
articles
4. A list of links to other related sites “Blog
roll”
5. One or more “feeds” like RSS, Atom or RDF
files
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9.  A type of website which has posts appearing in
reverse order
 Most recent blog at first
 Updated frequently and regularly
 Typically have an area for people to comment or
respond
 Also contains links to other websites
 Individual authors or collection of authors
 History or an archive of previous blog post
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10.  Personal blogs
 Corporate or organizational blogs
 By media type
 By device
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11.  Connect with friends
 Political blogs
 Business blogs
 Sports blogs
 Technology blogs
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12.  Little privacy as anyone who has a blog can view
your blog
 Be careful as people can gather information of
you
 Takes lot of time to update and post an entry
 Regular writing may sometimes rise to slang and
sloppy way (spoil the quality of writing)
 No confidentiality as it is a public forum
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13.  A review is an evaluation of a publication, a
product, a service or a company such as a
movie, video game, musical composition,
book and etc.,
Book reviews:
A book review is an article that is published
in a newspaper, magazine, or scholarly work
that describes and evaluates a book
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14.  Statement of essential information
 Outline author’s purpose
 Scan of table of contents
 State the theme and the thesis of the book
 Explain the method of development
 Evaluate the book
 Find extra information
 Make note of the book’s format
 Check the back matter
 summarize
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15.  Help other readers
 Boost readership
 Evaluate the material
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16.  A movie review is the opinion of someone
who has seen a particular movie written in
an article about that movie
 Film criticism is the analysis and evaluation
of films, individually and collectively
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17.  Check the reviews of other film critics
 Summarize the plot without giving away
twists
 Be critical without being offensive
 Highlight the strengths of the film
 Refer other Films’ performances
 Analyze the critical and technical aspects
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18.  A good movie review is supposed to give a
balanced viewpoint, and listing all positive as
well as negative aspects
 Movie reviews go about taking a wholesome
viewpoint of the movie, its actors, their
performances, direction standards, script and
story, quality of screenplay and background
scores
 Movie critic to balanced and unbiased in his
review
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19.  Comments are temporary “post-it” notes left
on question or answer.
 They can be up-voted and flagged, but do
not generate reputation.
 There is no revision history and when they
are deleted they are gone for good
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20.  Private comments should not be posted in public
forum
 Be considerate and respectful of fellow posters
 Use standard writing style and punctuation
 Be respectful (not to use abusive language)
 Protect yours’ and others personal information
 Check that you are not copying any material,
intellectual property
 Comments should be your own original thinking
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21.  Make good relationship with other bloggers
 Respond to other comments
 Introduce yourself and your blog to others
 Be noticed by others
 Building community forum
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22.  Abusive comments and insults
 Comment spam
 Wasted time
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23.  Twitter was created in March 2006 by Jack
Dorsey and July, the social networking site was
launched
 Twitter’s origin lie in a “daylong brainstorming
session” held by board members of the
podcasting company Odeo
 Twitter is a free social networking and micro-
blogging service that enables its users to send
and read messages known as tweets
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24.  Follow the character limit
 Make it shareable
 Use correct grammar
 Carve a niche for yourself
 Be consistent
 Use of hash tags
 Don’t automate anything
 Be personable, not personal
 Find the equilibrium in posting tweets
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25.  Powerful tool for obtaining information/news
 To reinforce personal brand and awareness
 Get feedback
 Use it HR tool to recruit people
 Marketing opportunities
 Boost your website traffic
 Make new friends
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26.  Spreading social network
 Get votes
 Event updates
 Promotion
 Find future prospects online
 Twitter and mobile
 Offer live exposure
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27.  Twitter has character limit to its posts
 Twitter offers a direct message feature that lets user
speaks privately to each other, similar to sending a e-
mail
 Spam on twitter usually tags your user name with a
link to a website – easy to remove, but is still nuisance
 Most of twitter accounts are inactive
 Beside tweeting and sharing pictures, nothing to do
 Need lot of followers to get success in promoting in
twitter
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28.  Gender sensitivity is the act of being aware
of the ways people think about gender, so
that individual rely less on assumptions
about traditional and outdated views on
the roles of men and women
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29. 1. Cultural sensitivity
2. Biased language
3. Sexist pronouns
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30.  Making people aware of the lower status of women
and the possibility of raising this status
 Enhance people’s perception of unequal gender
relations
 Process of creating awareness of women’s issue and
the disadvantaged status of women in society
 Group of activities including gender sensitivity
training that results in greater awareness of a
problem’s roots
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31.  Communication in cross culture is generally
termed as “Cross-culture communication or
intercultural communication”
 Cross-cultural communication is defined as a
process of exchanging, negotiating and
mediating one’s cultural differences through
language, non-verbal gestures and space
relationships
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32.  According to N. Adler, “Cross cultural factors
clearly create the potential for increased
communication problems. Different
individuals in the organization may possess
different cultural backgrounds”
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33. 1. Language
i. Gross translation problem
ii. Subtle distinction from language to language
iii. Culturally based variations
1. Environment and technology
2. Social organization
3. Non- verbal communication
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34.  Risk of making elementary mistakes
 Language skills are unequal, clarifying one’s
meaning in five ways will improve
communication:
- Avoid using slangs and idioms
- choosing words that convey only one meaning
- Recognizing accent and intonation
- respect the local formalities and style
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35.  Investigate their culture’s perception of your
culture
 It is expedient to show some respect by
learning a few words.
 A translator can convey the message
 The choice of words represent the
relationship between reader and writer
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