3. 3
Who is an entrepreneur?
Individual completing own business
(Webster)
Particular person who sets up
organization deals in order to make
profits (Collins Cobuild)
Organizer of an economical venture,
one who owns, organizes, manages,
and assumes the challenges of the
business (Chandrashekhar)
4. 4
Why entrepreneurship?
Procedure of making something unique,
with value, by devoting necessary time
and hard work, by assuming the
enclosed financial, psychological, and
social challenges, and obtaining the
ensuing rewards of monetary and
personal total satisfaction (Bowen and
Hisrich, 1986).
5. 5
Role of the Entrepreneur
An founder who contains technological
developments and financial finesses.
Important part in creating aggressive
products, procedures, and services.
Generation of new employment
Local and regional financial development
Improved allowance of sources and exchange
of technologies
6. 6
Entrepreneur as an
Economic Pioneer
Introduction of new products and goods
Introduction of new procedures and
techniques of production
Opening up of new marketplaces
Opening up of new resources of supply
Industrial re-organization
7. 7
Strategic Importance of
the Small-Scale Sector
Significant efforts to national income,
employment, and trade earnings
Value of output over Rs. 5,70,000 crores
Occupation of over 17.5 million (> twice the
private sector; almost as much as all open
public sector employment)
Exports of over Rs. 54,000 crores (> 35 per
cent of all exports) (2000-01 figures)
8. 8
Entrepreneurship and
Small Businesses
Business is especially crucial in little
companies because:
Important types of competitors for large firms;
task their financial power
Offer a number of choice to consumers
Sources of advancement and creativity
Good profession possibilities to work in an
unstructured atmosphere of a little company
9. 9
Marketing Management
Demand variables:
Market, public, financial, governmental,
and competitive aspects in market
environment
Psychological, public, and financial
styles in customer motivations
All independent factors
12. 12
Marketing Management
The essential business operate in
promotion control is to design an
incorporated promotion plan, where the
requirement and semi-demand factors
of the market are based on the product
and choice factors of the company.
13. 13
Market Research
Promotion achievements relies on style of a
particular marketing plan
A small business owner should not try to
contend on a product-to-product foundation
with huge companies (same products to
same clients thru same programs at same
costs !!)
Instead, try to do “something different”.
14. 14
Operations Management
Procedure for developing and using the
actual physical sources of the company
to improve the functional abilities of the
company
Product/ service design
Process design
Job style
Job standards
15. 15
Operations Management
The entrepreneur’s more compact
company usually has to provide
specific, few-of-a-kind products and
customized services, without the
benefits of huge manufacturing and
huge distribution
16. 16
Financial Management
1. Effective make use of the assets-
current(short-term) and investment (long-
term)
2. Supply of resources to back up those
assets
3. Use of present obligations, advanced
loans, and investment debt or equity
4. Difficult for more compact companies to
contend, in finance, with bigger companies,
simply because they absence money.
17. 17
Financial Management
Financial situation needed for:
1. New investment strategies in product
development
2. Growth and development of markets
3. Process developments, etc.
4. Conserve money handy by planning
specific financial programs, e.g. cash costs,
investment investment research, short-term
plans
18. 18
Financial Management
Finding additional funds from sources as
1. Current liabilities
2. Bank loans
3. Value investments
4. Maintained earnings
5. Investment investment proposals
6. Angel financing proposals
19. 19
Organizational
Management and
Control
More compact organizations go thru
recognizable levels of growth
Increased areas of expertise in projects
of staff
Increased delegation on aspect of
founder
Increased systematization and
formalization of details confirming and
bookkeeping procedures
20. 20
Formation and Growth
Purchase of a small company-
recognize, screen, assess, settle, and
framework payments
Consolidation of a new company-
extreme preservation of cash, company
restrictions on costs, constant study of
company’s technique.
21. 21
Conclusions
Business is an overwhelming and fulfilling
profession
Need to focus on market research, money,
and technology management
Cannot contend straight with the “big guys”,
so need to be impressive and impressive in
all business functions