Consulting Practice

1. Chas Hermann Consulting
“A Unique Convergence of Marketing,
Finance & Strategic Acumen”
MARKETING, FINANCE & STRATEGY
Branding Business Planning
Advertising Strategic Planning
Creative Design Forecasting & Reporting
Communications Pricing Strategy
Campaigns/Promotions Business Analysis
Product Management Merchandise Planning

2. Chas Hermann Consulting
Twenty-five years of experience leading
retail brands including:
Starbucks Coffee
Walt Disney Company
Commerce Bank
Coffee Bean & Tea Leaf
Universal Studios
Chas began his career as a CPA in public accounting providing services to
clients in retail, wholesale, manufacturing, cable operations, film and video.
He has held C-level positions in marketing, operations and supply chain as
well as senior level roles in finance, strategy, merchandising, visual display,
inventory planning and procurement.
His unique convergence of marketing expertise and financial experience with
industry leading experienced-based brands strongly positions Chas to lead
teams in successfully delivering brand strategies, marketing plans and
operational execution that drive sales and profits!

3. Chas Hermann Consulting
Clients:
Adventure World Warsaw
Del Taco
Coinstar / Redbox
Zula Patrol
M&C Saatchi Advertising
WePlay
Inspire Entertainment
Results:
Provide thought leadership and help management execute programs to:
Identify a brand’s unique position leveraging “key” customer insights
Lead/Direct agencies to deliver supporting creative brand strategies
Maximize media investment integrating TV, Radio, Print, Social & Online
Develop promotional campaigns executing the brand at all touch points
Analyze/reposition product assortments to focus brand & deliver ROI
Position marketing communications to maximize sales and profits
Develop reporting that links strategy to key business drivers
Ensure measurable results that deliver the financial plan

4. Chas Hermann Consulting
Contact Info:
Chas Hermann
Cell: 856/816-3518
Email: ChasHermann@gmail.com
http://www.linkedin.com/in/chashermann