![Typical Corporate Project Objectives setting the path for a common CRM strategy Common CRM strategy/ suite/ architecture enables Overall benefits Today Tomorrow Difficulties & inefficiencies regarding: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Focus: CRM Corporate Project Strategy Process, role, data, usability requirements IT solution develop-ment Change and roll-out 360° view on Customer Sales force effectiveness Process Streamlining Cross-Group/Re- gion collaboration IT costs](https://image.slidesharecdn.com/sfafocusedcrmdrivers-124845363622-phpapp01/85/SFA-Focused-CRM-Drivers-1-320.jpg)
![Expected Areas of Benefit for an SFA focused CRM harmonisation Programme Pre- requisite CRM benefits Sales force effectiveness Cross-Group/Re- gion collaboration Process streamlining IT costs Key drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# sales people low high moderate Sales Competency Produc- tivity Acceptance of Corporate CRM by sales force Sales force is primary customer Strong Commitment and Support from Senior Management](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Editor's Notes
- This slides serves is a high level summary of the project (45 second elevator speech) It points out today's difficulties within cross-Group/ Region business, the objectives of the project and respective benefits
- Shows the major benefits of the aimed “360° view on the customer” and a concrete descriptions of the reasons why.