Press release helmet usage initiative in tn

1. Honda launches Helmet Awareness Campaign
in Tamil Nadu
 Campaign outreach planned for major Tamil Nadu cities
 Helmets available at 50% subsidised price across all Honda Dealerships in Tamil Nadu
Tamil Nadu, July 1, 2015: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the Only Honda in the Indian
two-wheeler industry, in it’s yet another initiative towards road safety awareness, launched an extensive
campaign – Honda Helmet Awareness Drive. This campaign will span across many major cities including
Chennai, Villupuram, Cuddalore, Salem, Trichy, Peramballur, Kirshnagiri, Thiruvanamalai, Vellore,
Coimbatore, Madurai, Theni, Tirupur, Sivakasi, Rameshwaram, Tuticorin, Ariyalur, Mayiladuthurai. Honda will
mobilize its extensive dealer network in all the cities to spread awareness and cultivate safe riding habits
among two-wheeler riders starting from 1st
July, 2015.
In line with Tamil Nadu High Court’s order for Compulsory Helmet Usage in the state, this campaign will be
rolled out in a phased manner. Helmet awareness rallies and road safety promotion activities would be
conducted at major locations.
On the occasion of campaign launch, Mr. Yadvinder S. Guleria, Senior Vice President-Sales &
Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,“It is indeed a great initiative by Tamil Nadu
Government in the direction to promote safe two-wheeler riding. As a responsible corporate, we support this
initiative to promote adoption of helmets and reduce significant number of fatalities occurred by road
accidents.The objective is to bring necessary change in approach oftwo wheeler riders in every possible way-
be it presenting a strong case about the benefits for helmet usage, constant reminders through messages at
various locations, mass movement and engagement exercises at every step.”
Supporting the campaign, customer safety promotions will be conducted at its extensive dealer network. Not
only safety tips will be shared with visitors, Honda is also encouraging many more riders to use helmets by
providing 50% price reduction on Branded Honda Helmets for a limited period oftime. Distribution of reflective
stickers for existing helmet users will be an interesting way of engagement.
Honda will also be reaching out to change agents - the kids to drive shift towards safe riding. Awareness
activities in the schools will be conducted to nurture young minds as safety ambassadors.
About Road Safety Promotion by Honda
Globally, road safety is Honda’s top priorities since 1970. After its inception in India in 2001, Honda initially
promoted its safe riding concepts through its dealership networks.
Honda continues to drive road safety awarenessthrough free ofcost training at its existing eight traffictraining
parks in Jaipur, Delhi, Bhubaneswar, Cuttack, Chandigarh, Yeola (Nashik) and most recent one in Hyderabad.
Brand Honda has received encouraging response for its various initiatives that also include special initiatives
for females and kids. So far, more than 1.64 lac individuals have been successfully trained at these parks.
Aimed at the women riders, Honda also launched the ‘Dream riding’ initiative. Aspiring women riders above
18 years of age just need to drop a mail with their details on the e-mail id: dreamriding@ttpdelhi.in, and can
learn how to ride a two-wheeler in a single day from trained Honda female instructors in a specially designed
4 hour module. At the National Road Safety week 2015, also in association with Delhi Traffic police, Honda
had empowered more than 2000 women on 2 wheeler riding at its traffic parks in Roshanara Bagh and Baba
Kharak Singh Marg in New Delhi.
Today, Honda has a dedicated corporate team that steers the Road-Safety promotion activities for the
company at all dealerships. This team imparts training to develop Safety Riding Advisors who in turn provide
Pre-delivery Safety Advice (PDSA) to customers and imbibe safe-riding habits amongst two-wheeler riders.
For further information, please contact:
Honda Motorcycle & Scooter India Pvt. Ltd.
public.relations@honda2wheelersindia.com