Honda launched a helmet awareness campaign in major cities across Tamil Nadu to promote safe riding habits and compliance with the state's compulsory helmet law. As part of the campaign, Honda will conduct awareness rallies and distribute promotional materials through its dealer network. Honda is also offering helmets at 50% off and distributing reflective stickers to encourage more riders to wear protective gear. The company aims to educate riders, especially women and children, about the importance of helmet usage through training programs and school outreach activities.