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Mediating Media Art. Digital Visual Archives as Mediation-Tools

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Slides of the presentation "Mediating Media Art. Digital Visual Archives as Mediation-Tools" at the conference "The Arts of Mediation" – Panel "Meaning(s) and Mediation", 17.-19. Mar 2010, Lisbon

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Mediating Media Art. Digital Visual Archives as Mediation-Tools

  1. 1. MEDIATING MEDIA ART Digital Visual Archives as Mediation-Tools by Florian Wiencek, Jacobs University Bremen Research Center „Visual Communication and Expertise“ (VisComX)17.03.2010
  2. 2. Outline ¨  Definitions ¨  Meaning Generation in Digital Archives ¨  Discussion of Current Mediation Strategies ¨  Conclusions ¨  Further Research Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“ 17.03.2010
  3. 3. Definition of the Term „Mediation“ 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“ ¨  use of the term “mediation” in the sense of the German word „Vermittlung“ of content, which can be described as the communication of content by different means (tools, media, etc.) à social-cognitive notion of mediation ¨  media are mediation interfaces (de Mul, 2009) ¨  mediation is about the „inbetween“ between recipient and e.g. an artwork à display
  4. 4. Media Art 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“ ¨  change from object to process ¨  example „Interactive Art“: ¤  the project is about the action it evokes in the user à beyond the surface ¤  meaning is only generated in the interactive process (Kluszczynski, 1997) ¤  it is important to understand the possibilities of the “realms of experience” of a project and its configuration as well as to grasp the media qualities (cf. Daniels 2004, Wiencek 2009) ¨  for Media Art documentation and archiving are important for its preservation and mediation
  5. 5. Collections & Archives ¨  preliminary stage of an archive ¨  specific selection criteria ¨  gather & store material (cf. Assmann, 1999) ¨  selection ¨  order + metadata à retrieval ¨  accessibility ¨  conservation of material ¨  decontextualization & re-contextualization ¨  construction of reality (cf. e.g. Haber, 2006; Ernst, 2002b; Drechsel, 2005) 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“ Collection Archive
  6. 6. Digital Archives 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“ ¨  Michel Foucault (French Philosopher): ¤  archive as (institutional) site of discursive formation (Foucault 1973 – Archaeology of Knowledge) ¨  Lev Manovich (Media Theorist, UCLA, USA) ¤  the archive becomes a database à enhanced functionality ¤  “[…] [A] computer database is quite different from a traditional collection of documents: It allows one to quickly access, sort and reorganize millions of records; it can contain different media types, and it assumes multiple indexing of data, since each record besides the data itself contains a number of fields with user defined values.” (Manovich, 2001, p. 214)
  7. 7. ¨  Categorization of the material ¨  Interactive processes of digital archives ¨  Visualization and contextualization of archive material ¨  Retrieval 4 Dimensions of Meaning Generation in Digital Visual Archives main categories from virtualart.at main categories from V2_archive Semantic Map, netzspannung.orgTimeline of Audiovisual Culture; Ludwig Boltzmann Institute Media.Art.Research, 2009 http://vis.mediaartresearch.at/webarchive/public/view/mid:40 <17.11.2009> Advanced Search at GAMA (gama-gateway.eu) browsing through artworks: main page of „La Fondation Daniel Langlois“list of artists as one entrypoint to medienkunstnetz.de Starting points at the V2_archive as one form of browsing Learning through search. Source: Morville & Callender 2010, p. 10
  8. 8. Context-Levels of Media Art Archives 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“
  9. 9. Example (1): Discourse-based Strategies 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“
  10. 10. Example (2): Community-based Strategies 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“
  11. 11. Example (3): Institutional Archives 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“
  12. 12. Conclusions 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“ ¨  documentation is necessary for preservation and mediation of media art ¨  online mediation fills the voids of offline-art- mediation especially for research and education. ¨  online archives as open platform and research tool, enabling to recognize and even establish relations between material ¨  it has the potential to connect users with each other and initiate discussions on the content
  13. 13. Further Research 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“ ¨  Typology of online-mediation strategies à in the moment in progress ¨  Multimodal analysis of the mediation strategies
  14. 14. Thank you for your attention! 17.03.2010Florian Wiencek – Mediating Media Art @ „The Arts of Mediation“
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