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2016 Art Director Portfolio.compressed

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2016 Art Director Portfolio.compressed

  1. 1. ART DIRECTOR PORTFOLIO 2016
  2. 2. OTHERTVCPRINTEVENTTV
  3. 3. OCTOBER BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN ban tinh ca mua dong cuc sen ban tinh ca mua dong cuc sen / YANTV WWW.YAN.VN BAN TINH CA MUA DONG CUC SEN 8.00 PM BAN TINH CA MUA DONG CUC SEN 8.00 PM BAN TINH CA MUA DONG CUC SEN 8.00 PM BAN TINH CA MUA DONG CUC SEN 8.00 PM BAN TINH CA MUA DONG CUC SEN 8.00 PM THU TAI SAO ONLINE TV
  4. 4. TV YANTV TO THE MAX 2013 To The MAX is the primary concept of Yan Generation campaign in 2013. In order to create a channel look which is match with that spirit I come up with this art direction. The general idea for it is everything explore from minimum to maximum and increase the level of volume in term of graphic, colour and shape. Role: Art Director / Graphic Designer
  5. 5. STOP THE DOMESTIC VIOLENCE AN NHIEU BANH KEM KHIEN CO THE CUA BAN MAP U. BANCOBIET Nu Cong Gia Chanh 9.30 T7 31.12 T7 31.12 Nu Cong Gia Chanh 9.30 Hanh Phuc Duoc Lam Me - Tap 30 21.30 TOI NAY MOT KG BANH BAO CO THE LAM BAN MAP LEN 10 KG THIT MO, VA BUNG BAN SE BU HON NHIEU LAM. BANCOBIET LUONG BANG QUANG ft. LUONG BICH HUU Trai Tim Ngheo Hoa Da Va Khong Con Ai Yeu Tuyen Tap Ca Khuc Tinh Ca Sony Record Hanh Phuc Duoc Lam Me TV
  6. 6. TV Channel B 2014 ChannelB is the new TV channel which is focus on female audiences from 20 to 35, therefore I come up with this art direction which is not too young but modern, elegant and feminine. Role: Art Director / Graphic Designer
  7. 7. FO R EVER YO U NG KPOP LIVE CONCERTS TỐI NAY 10 30 PM 12 30 CÔ DÂU ĐẠI CHIẾN TẬP 1 TRƯA NAY AM 10 15 T7 31 /12 CHỈ CÓ THỂ LÀ YAN TIÊU ĐIỂM PM 100 K. VNĐ 150 K. VNĐ 100 K. VNĐ LIFESTYLE NEWS VOUCHER 100 K. VNĐ 150 K. VNĐ 100 K. VNĐ LIFESTYLE NEWS VOUCHER TV FO R E VER YO U NG
  8. 8. TV THE SECRET OF STAYING YOUNG IS TO LIVE HONESTLY, EAT SLOWLY, AND LIE ABOUT YOUR AGE. LucilleBall FO R E VER YO U NG FORE YOU YANTV FOREVER YOUNG ( Concept ) 2014 The new channel look of YanTV in 2015. In the trend of flat design and responsive layouts, I come up with the idea to simply the whole design of Yan group. Get inspired by Terry Richardson portrait photographs, I used the young faces to presents“Young Expression”to the viewer to give them the energy of youth directly. . Role: Art Director / Graphic Designer
  9. 9. OTHERTVCPRINTEVENTTV
  10. 10. EVENT
  11. 11. EVENT AKZONOBEL ( Concept ) 2016 The key-visuals created in order to bring out the new spirits of Akzonobel’s annual competition: Energy - Speed - Leading Role: Art Director / Graphic Designer
  12. 12. EVENT
  13. 13. EVENT VIETNAM INTERNATIONAL MOTORSHOW 2016 ( Concept ) 2016 The key-visuals created in order to presenting a new look for VIMS which is yet premium, dynamic and progressive. I worked with the team of IMS to create several key-visual options. Role: Art Director / Graphic Designer
  14. 14. EVENT
  15. 15. EVENT Audi A4 Progressive ( Concept ) 2016 In order to launching their latest car model A4 in Vietnam, Audi was seeking for a totally new key-visual for their campaign. I created several options which follows the spirit of Audi but more conceptual. The design inspired by the space-discovery-era and A4’s signature front grill. . Role: Art Director / Graphic Designer
  16. 16. OTHERTVCPRINTEVENTTV
  17. 17. PRINT
  18. 18. PRINT iLA SUMMER Campaign 2015 This campaign featured five study programs of iLA in Summer. Each of one will also featured one student in relevant program. The idea is from ground, they will become“ giant”to really control the scene and become a successful person. Role: Art Director / Graphic Designer
  19. 19. PRINT
  20. 20. PRINT OPPO M5 2015 A special Key-Visual for Oppo to announce their new product Miror5 in Vietnamese market. The concept around this beautiful masterpiece is the Transformation of Diamond. Role: Art Director
  21. 21. PRINT
  22. 22. PRINT Ovaltine 2011 We make some funny / dark humour situation for the short kids. The Ovaltine product appears as a vital solution for all the situation, even it helps the kids survival! Client: Ovaltine Agency: Young&Rubicam Creative Direction: Travis Sorge Art Direction: Tung Le Copy Writing: Trong Nguyen
  23. 23. OTHERTVCPRINTEVENTTV
  24. 24. TVC
  25. 25. TVC KUN - LoveInFarm 45s TVC 2015 This is the first“ episode”for the TVC series which should remain as the biggest campaign of IDP this year. The film was an introduce the new partnership between Kun family and Liverpool players to agains the evil armies and save the goodness. In this project, I collaborated with an European production house to bring the new standard for 3d animation TVC in Vietnam. Client: IDP Agency: JWT Creative Direction: Steve Clay, Ngoc Nguyen, Tue Trinh Art Direction: Tung Le, Copy Writing: Tue Trinh, Minh Thi
  26. 26. TVC
  27. 27. TVC KUN - LoveInFarm 30s TVC 2015 The TVC was an introduce a new relationship between Chop Chop - the boy - and Moo - a cow but in shape of soccer ball. In this project, I collaborated with an European production house to bring the new standard for 3d animation TVC in Vietnam, and also to create Moo - a playful and childlike character - for the series. Client: IDP Agency: JWT Creative Direction: Steve Clay Art Direction: Tung Le Copy Writing: Tue Trinh, Minh Thi
  28. 28. OTHERTVCPRINTEVENTTV
  29. 29. OTHER
  30. 30. OTHER ENSURE ( Concept ) 2015 There are few in many difference concept and sketches which I developed for Ensure’s latest key visual. The challenge was using a solid and smart KV which raise the awareness of the consumer about their lack of nutrition issue. Client: Ensure Region Agency: JWT Creative Direction: Steve Clay Art Direction: Tung Le Copy Writing: Tue Trinh
  31. 31. OTHER
  32. 32. OTHER C for Creativity 2013 This is the campaign that I worked with Creative Bay, a Creative Studio which I also founded in 2012. The letter“C”stands for Creativity. Hence, each“C” has a different expression with different style. Role: Creative Director, Art Director
  33. 33. OTHER
  34. 34. OTHER VESPA All Seasons Calendar 2012 PIiaggio - Vespa is one of my favourite brand. They are always looking for the freedom, freshness, youth in all their product. With the themes“ Four Season of Vespa”, I created an art direction for their new calendar with difference visuals for each seasons. Role: Art Director, Graphic Designer
  35. 35. OTHER
  36. 36. OTHER NOKIA LUCKY 9 2012 This year, Nokia launched their promotion campaign named“ Luck 9”. People can download numerous visuals of“ 9”, which mean the lucky number in asian. I create 9 difference visuals in difference themes with animation and make them to Nokia N9‘s screensaver. Role: Art Director / Graphic Designer
  37. 37. OTHER
  38. 38. OTHER KU 2014 My latest digital art works collection in the activities of Saigon Artbook 4th edition. Role: Art Director / Visual Artist
  39. 39. THANKYOU FORYOUR TIME! monkeytung@gmail.com Facebook @crazy.monkey.box www.crazymonkeybox.com

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