This document outlines the key elements that make a fantasy series appealing for young adults. It includes having a hero, ally, teacher, adversary, innocent, problem, journey with skills or powers, battle, and twist. It discusses how fantasy series have been successful in this market and customers are looking to other publishers. It considers whether the publisher, Lucerne, should offer this Taguien Cycle series, as they currently do not have an offering for young adults. The document then provides more details on the potential characters of the ally, teacher, adversary, and innocent as well as examples of problems and journeys that could be included.