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Read
the following scenario:
•
In 1979, the Three Mile Island nuclear reactor malfunctioned,
releasing radiation into the environment. There were no
immediate deaths or injuries resulting from the incident;
however, the accident drew much media attention and created
concerns in the local area and beyond. The major forms of
communication used to report these events were the three major
television networks and local radio stations.
In 2005, Hurricane Katrina devastated the New Orleans area and
immersed a significant part of the city in water. Local citizens
and their families were affected. In contrast to the Three Mile
Island incident, newer communication technologies, such as the
Internet, were used to disseminate information.
Today, you are the director of a regional Emergency
Management Office. You begin receiving official reports that
the public water supplies of several towns in the area have
become contaminated with a life-threatening biological agent.
Contingency plans must be addressed within the organization
and with the public without creating a panic.
Write
a 1,400- to 1,750-word paper on essential communication in a
community crisis situation described in the scenario.
Include
the following in your paper:
•
The individuals or groups that will be communicating inside and
outside the organization during this crisis situation
•
Potential advantages and challenges associated with
communicating within the organization and with the public and
private sectors during this crisis situation
•
Differences in communication processes used in crisis
situations, including what you learned from the situations in the
scenario and how you might incorporate that knowledge to
improve health care communication strategies
•
Appropriate technology, such as social media, affecting
communication during the crisis situation and how these
technologies may be used to enhance communication
•
How technology might be used differently now than it was
during the crisis situations described in the scenario
•
Media opportunities during this management crisis
Cite
a minimum of three sources, Electronic Reserve Readings, to
support your position.
Format
your paper consistent with APA guidelines.

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Read the following scenario •In 1979, the Three Mil.docx

  • 1. Read the following scenario: • In 1979, the Three Mile Island nuclear reactor malfunctioned, releasing radiation into the environment. There were no immediate deaths or injuries resulting from the incident; however, the accident drew much media attention and created concerns in the local area and beyond. The major forms of communication used to report these events were the three major television networks and local radio stations. In 2005, Hurricane Katrina devastated the New Orleans area and immersed a significant part of the city in water. Local citizens and their families were affected. In contrast to the Three Mile Island incident, newer communication technologies, such as the Internet, were used to disseminate information. Today, you are the director of a regional Emergency Management Office. You begin receiving official reports that the public water supplies of several towns in the area have become contaminated with a life-threatening biological agent. Contingency plans must be addressed within the organization and with the public without creating a panic. Write a 1,400- to 1,750-word paper on essential communication in a
  • 2. community crisis situation described in the scenario. Include the following in your paper: • The individuals or groups that will be communicating inside and outside the organization during this crisis situation • Potential advantages and challenges associated with communicating within the organization and with the public and private sectors during this crisis situation • Differences in communication processes used in crisis situations, including what you learned from the situations in the scenario and how you might incorporate that knowledge to improve health care communication strategies • Appropriate technology, such as social media, affecting
  • 3. communication during the crisis situation and how these technologies may be used to enhance communication • How technology might be used differently now than it was during the crisis situations described in the scenario • Media opportunities during this management crisis Cite a minimum of three sources, Electronic Reserve Readings, to support your position. Format your paper consistent with APA guidelines.